July 24, 2024
With heavy Truck sales in June at 7..40,000 Vehicles closed,The competition in the commercial Vehicle industry in the first half of the year has temporarily come to an end.。There is no doubt,In national policy、Gas price and freight rate“Double low”Under the influence of other factors,Gas Vehicles have become one of the three major carriages driving overall sales.。It is worth mentioning that,Dongfeng Commercial Vehicle is committed to marketing capacity building、Enhance the competitiveness of commodities、Service marketing transformation,Outstanding performance in the first half of 2024、Frequently out of the circle and sales success.,Demonstrate extraordinary vitality and competitiveness,Ranking at the top of the sales list of gas vehicles。
First quarter,Dongfeng commercial vehicle gas vehicle sales increased by 168.%,The total sales volume is nearly 8000.,Sales data in March are particularly eye-catching.,Year-on-year growth of 300%,Reaching nearly 4000 vehicles。Such a start not only laid a solid foundation for the annual sales target.,It also highlights the momentum of Dongfeng's rapid rise in the field of new energy commercial vehicles.。With the coming of summer,The hot sales of Dongfeng commercial vehicle gas vehicles have not abated.,4、May has increased compared with the same period.,2400 gas vehicles were sold in June,A strong end to the second quarter。
In some key sales areas,Sales volume of Dongfeng Commercial Vehicle is even higher.、The share has returned to the first place in the industry.,For example, in the second quarter, Dongfeng Commercial Vehicle sold 1130 gas vehicles in Ningxia region.,Market share increased to 25.4%,A significant increase of 6% over the first quarter.7%。According to statistics,In the first half of 2024, the accumulative sales volume of Dongfeng Commercial Vehicle Gas Vehicle was about 1.340,000,Its dominant position has been further consolidated.。
Improve the layout of commodities,Technological innovation lays the foundation for the linkage of commodity matrix
Under the background of vigorously promoting the development of new energy vehicles in the country,The competition for the market order of oil to gas in the commercial vehicle industry has already become a trend of mutual competition.。First half of 2024,Dongfeng Commercial Vehicle relies on keen market insight,Timely adjustment、Optimize the product structure,Strengthen the research and development and promotion of gas vehicles,At the same time,Also make full use of government subsidies、Tax incentives and other policies,To provide users with a more cost-effective car purchase program,Promote the continuous growth of gas vehicle sales,Show the elegance of the industry leader。
The relentless pursuit of reliable goods,It is the source power for Dongfeng Commercial Vehicle to win market recognition.。As early as the end of November 2023,Dongfeng Commercial Vehicle announced at the 2024 Partner Conference:In-depth research based on hot market opportunities and customer needs,Full scene will be launched、Full coverage、All 2024 new products with new technology,206 new models in total,Covering four major strains at home and abroad、98 scenes,Comprehensively enhance customer value and driving experience。Especially for the gas vehicle market.,Dongfeng Commercial Vehicle shows strong R & D strength and market insight.。First half,Dongfeng Commercial Vehicle Launches a Series of High-Performance Gas Vehicles,Not only enrich the product matrix,It also reflects the green of Dongfeng Commercial Vehicle.、Efficient、Deep Exploration of Intelligent Transportation Solutions。
First half,Dongfeng Commercial Vehicle Launches Dongfeng Tianlong One After AnotherKXKing Edition 580 HP Gas New Product、Dongfeng Longqing 3.0 new gas products and other models,It has not only reached a new height in energy saving and emission reduction.,More dynamic performance、The operation economy has been significantly improved.,It meets the requirements of efficient operation under different transportation demands.。And in Xuzhou、Tangshan、Xinjiang and other places carry out product promotion meetings and gas vehicle solar term competitions.,Attract users to participate in the experience through various activities、Selection,Demonstrate strong product confidence。Especially on May 28.,Dongfeng Longqing 3.0 New Gas Product Dongfeng TianlongKL DGi520 was officially listed in Shijiazhuang, a logistics hub in North China,Just one month,Dongfeng Longqing 3.0 new gas products in succession in Hubei、Henan、Shandong、Hebei、Xinjiang and other places win big orders,The market and customer feedback are highly praised.。July 15,Dongfeng Longqing 3.Batch delivery of 460 gas vehicles in Hami, Xinjiang,The cumulative delivery quantity of Dongfeng Commercial Vehicle Xinjiang Coal Sinotrans Project has crossed the 2000 mark.。This one“The most profitable car in the resource market”Stand out from a number of gas vehicle strength models,Become the most cost-effective gas vehicle in the first half of 2024,Quickly seize the resource market。
Service first,Customer-centered strategic layout
Everything comes from reliability,Service first“Take reliability one step further”,This is the strategic path of Dongfeng Commercial Vehicle, which has been rooted in the industry for more than 50 years.。Always around“Customer-centric”,Dongfeng commercial vehicle people at the forefront of market sales,Through visits to commercial agencies and service stations around the country,It seems that they have reached a tacit consensus.:A great product is only half the battle.,Excellent service is to maintain customers.、The key to market expansion。Dongfeng Commercial Vehicle not only provides personalized car purchase plan before sale,After sale, a series of value-added services have been launched.,With a network of nearly 1000 service stations all over the country,Provide quick response for users、Customized maintenance、Predictive and active service, etc.,Ensure that the user's vehicle runs at a high speed without worry,This can also be seen from the frequent mass vehicle delivery activities and product launch conferences held by Dongfeng Commercial Vehicle in 2024.。
Especially,For the hot-selling gas vehicle field,Dongfeng Commercial Vehicle is thinking about the customers.,Reliable delivery in advance。Dongfeng Longqing 3.Take new gas products as an example.,Dongfeng Commercial Vehicle Aftermarket Business Department has formulated three 100 for newly delivered vehicles%Service mode——100%Develop a service plan、100%New car preparation、100%Time of sale training,To achieve delivery of the vehicles“Zero” Breakdown ,Operating vehicles“Zero”Negative word of mouth。At the same time,After Market Service Marketing Department and Dongfeng Longqing Power Co., Ltd.、The regional commercial representative office forms a service team.,Go to Henan、Hebei、Zhejiang、Sichuan and other places,Patiently explain the eight service commitments of new cars for customers,Do a good job of sales training,Inform the customer of the specifications for the use of gas cylinders、Economic driving skills, etc.,And answer questions for customers on the spot.,Dispel customer concerns;Understand the vehicle operation route from the customer,Detailed planning of service scheme along the way,Implement spare parts reserve;Establish“One guest, one group”,Implement 100% customer alliance,Let the customer use the car without worry,Operate at ease。These initiatives not only enhance the user experience.,It also further consolidates the competitive advantage of Dongfeng Commercial Vehicle in the gas vehicle market.。
As a commercial vehicle industry“The national team”,Dongfeng Commercial Vehicle is committed to building China's independent commercial vehicle brand pioneer,Insist on reliable commodities、Reliable service,Compose the course of strength and progress of industry leaders。Throughout the commercial vehicle industry,Major brands strive to achieve annual sales targets,Competition will also be more intense.,And whether it's a torrent、Back to the top,Still play it safe、Fight for the whole world,I believe that Dongfeng Commercial Vehicle will bring us more surprises and expectations.。
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