Interview with Wang Wei, General Manager of Marketing Company of Sany Heavy Industry Pump Road Division
How popular was the Sany pumping product 15 years ago?？You may not know the Trinity Excavator.，But you must know the Trinity pump Truck.。
Sany Group was founded in 1994.，Concrete Machinery is its“Ace”Products。Breaking the Guinness World Record for the Longest Boom Pump Truck Several Times；Pumping the world's highest landmark building for many times；Acquisition of Putzmeister, a large family business in Germany......
The development of Sany Pumping brings together most of the development history of China's Concrete Machinery industry.。
Nowadays，Trinity Pumping at the Age of Thirty。
The concrete mixer Truck produced by Sany has become the single champion of manufacturing industry announced by the Ministry of Industry and Information Technology.、“The world's king of pumps”Multiple inclusion“China Construction Machinery Product of the YearTOP50 Grand Prize”、In 2023, the market share of Sany electric mixer is as high as 35%。
It's worth it，《Construction machinery today》The reporter interviewed Sany Heavy Industry Pump Road Business Department.（Abbreviation of SANY Pumping and Pavement Machinery Division）Wang Wei, General Manager of Marketing Company。
01
Power electrification
Intelligent、Platform development goes hand in hand
“Electrification、Intelligent、Platform is the development direction of Concrete Machinery in the future。”In the interview，Wang Wei said。
“Sany Pump Road has been laid out in these directions for a long time.。2017，Sany developed the first electric mixer truck and launched it in 2018.，It is the earliest enterprise in China to lay out electric mixer trucks.；In the direction of intellectualization，Sany applies intelligent technology in the mixing station to achieve fewer people or even unmanned.，Reduce labor costs through the use of partial digitization，So as to improve customer efficiency.；In terms of platform construction，Optimized scheduling of all networked devices through a centralized platform，Take the digital intelligent platform as the carrier to provide such as Vehicle scheduling、Pavement construction services and many other high-quality intelligent service platform operation schemes.。”
It is worth mentioning that，In Shaoyang, Hunan，Sany has built the world's largest production base for engineering mixer trucks.，And through the comprehensive promotion of digital transformation.，Make full use of automatic production、Artificial intelligence and scale IOT，Establishment of Digital Manufacturing System for Heavy Equipment。Electric mixer has also become one of the product lines with the highest penetration rate of Sany Group's electric products.。
“Electric trend of concrete machinery，Unstoppable，Moreover, the process of electrification will accelerate.。”
02
Electric equipment shall be purchased by“Policy-driven”Turn to“Profit-driven”
“At present，Customer's purchase of electric equipment，Has changed from the original‘Policy-driven’Transformed into‘Profitability driven’。”Wang Wei said。
“2024 1- February ，The penetration rate of the electric mixer reached 46%，Close to half the level.，The development is very fast。Originally due to the guidance of national policies，For example, only electric cars can enter the city.，In polluted weather，Electric Vehicles can work normally without stopping.，Guide customers to purchase electric mixer trucks through national policies。But now the drive to buy an electric mixer has changed.，Customers are beginning to realize that electric mixers can save more money on their use.，It can bring higher benefits.，This is a big change.。”
From 2018, electric mixer research and development entered the market.，Hydrogen fuel cell mixer truck rolled off the production line in 2020，So far, Sany electric mixer has entered the second generation.。“Due to Sany's early start，Electric equipment is more mature。In terms of use cost，The use cost of Sany electric mixer is only 20% of that of fuel mixer%，You can save 80%Fuel and maintenance costs，Use the cost advantage to increase the willingness of customers to buy electric equipment。2024，We expect the penetration rate of electric mixers to reach 50 percent%，The market share of Sany electric mixer is also far ahead.。”
03
High quality development，Achieve Evergreen Hard Power
Concrete machinery is an early field to realize domestic substitution in China's construction machinery industry.，“With the change of market environment，Previous cyclical changes of great ups and downs，May no longer exist，Concrete machinery industry has become a trend industry.。In the face of the trend of overcapacity，The whole industry needs a process of realignment and centralization.。For Sany and the whole concrete machinery industry，High-quality development is indispensable.。”
The transformation of high-quality development is not an empty word in Sany.。In R & D and manufacturing，At present, Sany Group has 46 digital factories in the world.，Among them are two lighthouse factories.，Digital intelligence development has achieved remarkable results.；In marketing.，Gradually abandon the obsession with market share.，Strengthen risk control。“Our height may affect the height of the industry.。Take care of the closing conditions.，Strict credit review of customers，If the customer's transaction standard is lowered,，It is not conducive to the long-term healthy development of the industry.，Is equivalent to drinking poison to quench thirst.，Leading enterprises in the industry have the responsibility to maintain good market order.。”
Facing the future development of concrete machinery industry，Wang Wei said：“Although the construction of large buildings has been reduced.，However, the demand for small-scale projects in rural areas has increased.；In the international market，Going to sea is becoming one of the biggest development dividends for Chinese enterprises.；Rapid development of electric equipment，It also brings new growth points to concrete machinery.，It has become a new banner for Chinese construction machinery enterprises in the global market.！”
As the first generation of new force in China's construction machinery industry，“The world's king of pumps”Fade away the noise，Power electrification、Intelligence and platform，Add the maturity and responsibility of thirtysomething。
