At present，Globalization has become the central task of Sany Heavy Industry.。Xiang Wenbo, chairman of Sany Heavy Industry, said.，In order to seize the new era、Opportunities for a new technological revolution，Trinity implements globalization、Digitalization、Low-carbon transformation strategy。Among them, globalization ranks first.，Urgent and important，From the past export of products to the integration of global resources.，Support global business。
The latest annual report shows，2023，Sany Heavy Industry Accelerates Globalization and Quality Improvement，The international market maintained strong growth.，Achieve international sales revenue 432.5.8 billion yuan，Year-on-year growth of 18.28%；International income accounts for 60% of the main business income.48%，Year-on-year increase of 14.78 percentage points。
Globalization, Quality Improvement and Acceleration
2023，Sany Heavy Industry is promoting overseas.“Take me as the main body、Local operation、Service first”Business strategy，Vigorously promote globalization and organizational change，Comprehensively strengthen global R & D capabilities，Multi-pronged approach to achieve sustained improvement of international competitiveness。
Among，“Take me as the main body”Aspect，So far，Except Putzmeister overseas channel，Sany Heavy Industry has established coverageMore than 400Overseas subsidiaries、Overseas market channel system of joint ventures and excellent agents；“Local operation”Aspect，At present, Sany Heavy IndustryThe localization rate of overseas personnel is close to 60 percent，The localization rate of personnel in overseas business departments such as India is more than 90 percent；“Service first”Aspect，2023，Sany Heavy IndustryUnified customer interface launched in 129 countries and regions around the worldMySANY，Achieve one-click communication with customers、Visible online、Convenient functions such as real-time viewing of service outlets，Greatly improve service efficiency，Improve the customer experience。
In addition，To build a sustainable global business capability，Support the realization of overseas business strategies and objectives，2023，Implementation of overseas business of Sany Heavy Industry“Platform empowerment+A good soldier fights”The form of organization，Establish overseas regions and countries as the overall strategic planning and enabling platform at the regional level.，The basic principle is to maximize the overall interests of the company.，Provide services to front-line combat organizations、Empowerment and supervision。Platform、Of a combat unit“Double first”Strategies support each other、Promote，Greatly improve the efficiency of overseas operations。
The international market continues to grow.
Benefit from the channel、Marketing、Service、Organizational and other capabilities have been comprehensively improved.，Sany Heavy Industry has achieved rapid growth in major global markets。
From a regional perspective，By the end of 2023，Sany's overseas product sales have covered more than 180 countries and regions.，Europe and the United States have become the fastest growing regions overseas.。
16.5 billion yuan in the Asia-Australia region，Growth 11.10%；European region 162.500 million yuan，Growth 37.97%；Americas region 75.800 million yuan，Growth 6.82%；African region 29.200 million yuan，Growth 2.56%。
In terms of products，Based on customs statistics，Sany Heavy Industry Excavation Machinery、Hoisting machinery、Overseas exports of Concrete Machinery products have maintained the first place in the industry.，The market position of leading products is stable.。
Benefiting from the increase in overseas sales、Product mix improved，Sany Heavy Industry OverseasThe gross profit margin of the main business has steadily increased.，Gross profit margin of international business in 2023 30.78%，Up 4.42 percentage points。
Future，Sany Heavy Industry will unswervingly promote the globalization strategy.，At“Go all out to develop、Strictly control risks”Under the guiding ideology of，Implement“Take me as the main body、Survival of the fittest、Local operation、Service first”The management policy of，Continue to promote global organizational change，Strengthen the construction of overseas marketing channels、Improve the overseas service parts system、Speed up overseas product research and development，Building a sustainable global business capability。
