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Pengcheng Wanli Lingyun Zhi: The Management of Nantong Hongcheng Three Musketeers

May 07, 2024

As the saying goes,A monk carries water to drink.,Two monks carry water to drink.,Three monks have no water.。This is the social loafing effect.,The core of the problem lies in the unclear system and the lack of personal responsibility.。

But for Nantong Hongcheng Construction Machinery Leasing Co., Ltd., which has three leaders at the same time,(Hereinafter referred to as Nantong Hongcheng)Come on,It's a different story.:Here,Three in a crowd,“When everybody adds firewood, the flames rise high”The common goal of struggle,Perfect explanation of the origin of the company's name——The so-called Hongcheng,A magnificent achievement.。

In fact, before I met the three leaders,,The reporter was also curious.,What kind of idea is it?,It allows such a set of three people to discuss and make decisions at the same time.、Share risks and responsibilities、There is also a clear management system for sharing the benefits.,It has helped Nantong Hongcheng develop for 12 years in the fierce competition.,It has also become the largest high-speed machine renter in Nantong area.:Have more than 300 sets of scissors equipment,Nearly 100 arm cars,The total value of equipment is about 80 million yuan.。

The motto of the Three Musketeers:Continue to do everything carefully.

Yan Binbin is talkative,Wang Xiaogang is introverted and aggressive.,How old is Guo Lingguang?,It is more stable.,This is after a brief conversation.,The reporter's first impression of the Three Musketeers。As a childhood friend,The brotherhood between Yan Binbin and Wang Xiaogang has lasted for a long time.;As a cousin,Wang Xiaogang and Guo Lingguang are brothers and friends.,It also laid the foundation for cooperation.。

Ask about the key to the success of Nantong Hongcheng in 2012,General Manager Yan said frankly,In fact, the three brothers are ordinary people.,But always insist“Be a man first,Do things after”,No matter the size of the company,Hongcheng will not be irresponsible.,No money,No matter how hard it is,Hongcheng is never overdue。The only time is 2022.,Owed 50,000 yuan in towing fees.,At any time, we must find a way to pay back the money we should pay back.。First of all, it is inseparable from the support of XCMG.,At the end of the day.“Love in the snow”,Let the three musketeers still remember.。

Although nowadays,There are nearly 30 renters with a scale of more than 50 million yuan in Nantong.,But before 2020,,There will be no more than 5 companies in Nantong that do high machine leasing.。Experience with previous gondolas,Have eaten the dividend,It has also encountered the helplessness of rent decline.,Should we expand the scale or not?,Further develop the market,The Three Musketeers hesitated。They're everywhere.“Seek medical advice”Time,The sales staff of Xugong rushed to Nantong in the snow.,The inspiration of application scenario expansion and the description of market development prospects,Let the Three Musketeers be enlightened.:“We have stood on the draught.,You can't give up the opportunity easily.。As long as we continue to do everything carefully.,You can run a good company.。I need to go to the market everywhere before.、Introduce the product to the customer,Now many customers have a deep understanding and acceptance of the product.,More electric products continue to penetrate the market.,This is for us renters.,Are all positive factors.。”

Until after the cooperation,The three musketeers know,On that day, Xugong sales waited for them for more than two hours in the snow.。With touching,They also remembered the love in the snow of Xugong.。

That's all,General Manager Wang is a little excited.:“From the beginningXGSeries to the presentKSeries,We can clearly feel the progress of XCMG products.,Sustained、Do everything carefully.,At this point,XCMG's philosophy is highly compatible with ours.。”Mr. Wang continued to add.,“After-sales service is also very good.,The first brand of Nantong after-sales service,I think the high-tech products of Xugong Fire Fighting are the best.。”

The Future Imagination of the Three Musketeers:Digital and international operations

2012,At the beginning of the establishment of Nantong Hongcheng,Real estate and construction machinery are booming.,General Manager Yan and General Manager Wang aimed at the construction market in Nantong.“Hanging basket”Strong demand,It has gradually reached strategic cooperative relations with some powerful construction enterprises in Nantong.,Mainly responsible for indoor installation。With the development of the market and the increasing demand of customers.,General Manager Guo joined Nantong Hongcheng with capital and connections two years later.,While“Renovation of old residential area”The east wind,Help Nantong Hongcheng to achieve the scale of 600 devices。

“Dealing with customers,Sincerity is the first.。When customers don't know how to choose,We want to provide customers with more professional、Reasonable advice,Instead of simply making a profit in order to rent a car with a higher rent.。The second is service,The service team is not trained in a day.,Try to do every detail well.,Including basic cognition、Daily operation、Maintenance, etc。Third,Keep up with the market,For example, the decisive use of digital management tools during the epidemic,Make management more efficient、More convenient,Real-time understanding of equipment,Including recovery rate and accounts receivable, etc.,This is equivalent to saving several labor.,Including the disposal of some oil Trucks in 2024、Purchase some trams,All in order to better promote digital management.。“General Manager Guo knows how to get along with customers.,At the same time, I am very happy to see the digitization.、Benefits of intelligent management tools for the company,Therefore, it is full of expectations for the future of high machine leasing.。

2020,At that time, most renters and users in Nantong market were not familiar with high-tech products.,“Three Musketeers”It is suggested that Xugong first jointly participate in local economic construction.,Through the renter、Cooperation with the construction party,So that high-tech products and brands penetrate into the process of local urban construction.,Everyone uses it well.,High machine products and brands will naturally be deeply rooted in people's hearts.。“Now in Nantong,XCMG's yellow cars are blooming everywhere.,Who would treat such a person?‘Very good、Not bad、High-end’The high machine brand is stingy with a compliment.!”General Manager Wang held out his thumb to compare one.“Zan”A gesture。

The development trend of the industry in the future,Nantong Hongcheng has done enough homework.:First,Diversify、Multi-scenario expansion is the only way for industry development,Sucker Truck、Spider car、More and more demand for Truck/ 'target='_blank' style='color:blue;'>Forklift Trucks and other subdivisions;But how to choose a product,We need to examine the market development first.、Customer demands、Measure your resources,Don't diversify blindly.。Secondly,Electrification is the foundation of digitalization and intellectualization.,Therefore, the demand for trams will continue to rise.;But for the renter,,Diesel cars and trams are an alternating process.,How to choose equipment also needs to be judged according to their own customer needs.。Again,Deep bundling with end customers,Participate in cross-regional and international competition,Really realized“Walk out”,“Instead of rolling in the country,It is better to explore overseas markets with construction units.,Take Thailand as an example.,The rent is equivalent to the domestic level around 2017.。“Look at the problem from another angle.,There are often unexpected surprises.,Be suddenly enlightened!”General Manager Guo said。

A bright future is as long as the west and the east,Flutter one's wings and shake on the nine-fold

No matter what vision you have for the future.,Nantong Hongcheng“Three Musketeers“Be alert and rational at all times。“Under the present circumstances,Do your job well,Grow together with XCMG,Expand some new customers and new application scenarios,Is the right way。” The three musketeers agreed,The way of light assets operation will be more suitable for the development of Nantong Hongcheng.,At the same time,Commercial leases will also be considered,And it will not be limited to the leasing of high machinery and engineering machinery., After all “The future is likely to be a world where everything can be rented.”……Ambition has been forged,What will be the final result?,Let's wait and see.。

 


 

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