October 17-The 19th，2023 China Construction Machinery Marketing&Post-market conferenceHeld in Hangzhou, Zhejiang。The current session of the General Assembly“Help each other with one heart，The future is promising”As the theme，Gathering highly influential people in China's construction machinery industry，Build a high-level communication platform，Explore new challenges and opportunities in the process of development，Jointly promote the optimization and development of the industry value chain ecosystem。
The conference was grandly unveiled“Top Ten Marketing Events of China's Construction Machinery in 2023”List，XCMG Excavator“Value Experience Wanlihang”Thematic series activitiesWon“Best Customer Care Award”，Strong brand influence.。
In recent years，Industry development has entered a deep transition period.，Differentiated Competition in the Stock Era，It has given enterprises new challenges.。XCMG Excavators are customer-centric，Focus on differentiated value perception，Push out“Value Experience Wanlihang”Thematic series activities。
Based onCustomer Lifecycle Value，XCMG Excavator Redefines Customer Experience Scenario，Comprehensive upgrade of customer communication methods，Through rich forms of customer experience activities，Strengthen customer interaction and communication，Upgrade customer service care，Leading the new trend of industry development。
Product value perception
Focus on customer needs，Creating the First Choice of the Fourth National Industry
Late last year，XCMG Excavator Launches Comprehensive AdvancedGSeries of products，Explore new development directions for the industry。In order to comprehensively enhance the product value experience，XCMG Excavator Recruits for National Customers“BigGExperience Officer”，Invite front-line operators to participate in the design and improvement of XCMG products。Application and feedback for special products，XCMG excavator also organizedMicro、Small、Medium、Big digging and so on.“High-end customer tasting meeting”，Focus on customer values，Focus on product application scenarios，Fully listen to customers' opinions，Continuously promote product improvement and upgrading。
Gold and silver cups are not as good as the reputation of customers.。“GContinue the legend”、“GOne step ahead”、“The first scene”The creation of a series of word-of-mouth topics.，LetGSeries products 360°Reach customers in all directions，Product reputation resounded throughout the north and south.。
Service value perception
Upgrade customer care，Build the first service brand
Be able to stand at the top of the industrial chain，Not only rely on“Leading technology、Use without destruction”The product of，More inseparable from the continuous improvement and upgrading“Full Life Cycle Services”。
May 20，XCMG Excavator 11th Service China TourGrand opening，More than 3000 R & D、Quality、The service engineer waved the flag to go to war，Go to the front line of the national market，Carry out special patrol inspection。This activity is based on“Value Experience Wanlihang，Service and care are endless”As the theme，Will“Value experience”Elements are integrated into it，Innovation and establishment“Smart Service Solution Experience”、“Chief Service Expert Exchange Meeting”And other interactive links，Listen to the voice of the customer，Continuously promote the improvement of product and service value。
High-quality development is inseparable from high-quality channels.，With the upgrade of post-market services，There is also the innovation of channel service system.。
May 18，XCMG Value Experience Center（Anhui）It was officially completed in Hefei.，Covers the product experience、Equipment sales、After-sales service、Supply of spare parts、Overhaul and remanufacture、Operating leasing and other diversified businesses，It will comprehensively enhance the comprehensive service capability of customers.。
In Yunnan、Shandong、Gansu、Guangxi……Customer value experience centers like this are still landing.，XCMG Excavator Deeply Promotes Channel Rooting，Continuously consolidate the capacity building of agent system，Construct a high-quality three-dimensional customer service system，Achieve customer value with practical actions。
Brand value perception
Bring customers closer，Create a unique customer experience culture
I have worked with XCMG for many years.，I have a deep understanding of XCMG's product quality and excellent performance.。Through this on-site observation and test drive.，We have a deeper understanding of the product strength of XCMG's large-tonnage excavators.，I am confident that cooperation will be further deepened.，Jointly promote the green development of sand and gravel mines。
In a large open-pit mine in Guizhou，XCMG Excavators Invite Mine Benchmarking Customers to Observe Product Construction Operations，Will containConstruction application、After-sales service、Intelligent management of equipmentThe complete set of value experience is brought to customers.，Highly recognized by customers。
At“Journey of Value Experience”Medium，Engage customers deeply，Fully feel the brand value and temperature of XCMG，Form differentiated brand value perception，It is the original intention of XCMG excavator.。
Guangxi Rider Competition
Customer Experience Day
Shandong and Ruide Exhibition Site
For this reason，Early this year，XCMG excavator shall be started on timeFourth Customer Commencement Festival、5th Customer Care Festival，AndLinkage with 41 agents nationwide，Innovative development of a series of in-depth experiential marketing activities。
AtGuangxi Rider CompetitionScene，Competitors fully feel the product performance through driving practice.，Improve your skills，Enjoy the joy of value upgrade；AtCustomer Experience Day，XCMG Excavator invites customers to visit the factory，“Immersive”Feel the profound connotation of the great power's heavy weapons；And on the agent side，A customer-centricRegional experience activitiesHeld simultaneously……So far，XCMG excavator has accumulated nearly5000Value Experience Marketing Campaign，The number of people covered reaches15W+。
Industry development and competition pattern are changing.，The original intention and mission of XCMG excavator to help customers succeed remain unchanged.。Customer-centric，Meet customer needs，Pursue customer satisfaction，Continuously improve the customer value perception experience system，Differentiating Customer Perception of Value，XCMG Excavator Is Practicing with Action。
