October seventeenth-The 19th，China Construction Machinery Marketing for Three Days in 2023&The post-market conference was held in Hangzhou, Zhejiang。Under the background that China's construction machinery industry has entered a new round of deep adjustment，The conference is based on“Help each other with one heart，The future is promising”As the theme，Converge from the manufacturer、Agent、Technical service providers and more than 300 industry representatives and media representatives in the post-market，Explore new challenges and opportunities in the process of development，Look at the current situation together，Look ahead。
Keynote speech
Guangxi Liugong Machinery Co Ltd（Hereinafter referred to as Engineer Liu）Secretary of the Party Committee、Chairman、CEO Zeng Guangan delivered at the conference“ pull together in times of trouble ，Win-win Future Together”A keynote speech。He mentioned，In the period of cyclical deep adjustment of construction machinery industry，Engineer Liu bravely takes historical responsibility，Create a complete global industrial value chain，To provide customers with the world's leading one-stop product portfolio solutions，The world's leading electric、Smart Products and Smart Solutions。Liugong's development is inseparable from the full support of the agents.。
Facing the double cycle of huge industry adjustment and industrial transformation，Engineer Liu is looking forward to working with the agents hand in hand.，Continue to focus on solutions across the full range of products、Deep cultivation of the whole value chain、Customer service mode of the whole life cycle，Adhere to“Customer first，Innovation drives the future；Struggle is the foundation，Cooperation creates value”Core values，Continuously develop the blue ocean of the market。
Summit Forum
On the summit dialogue.，Surrounded by civil and military“Help each other with one heart，The future is promising”Topic，Work with industry leaders to jointly study and judge industry opportunities，Clarify future trends。
Wen Wu pointed out，In the context of the industry cycle，Engineer Liu will continuously improve the competitiveness of its products.，Advocate healthy competition in the industry，Insist on building channel cooperation ecology，Stick to it“Axiology”，Continuous introduction、Cultivate、Optimize dealer capabilities；Insist on giving priority to agents、Direct operation is a supplement、Control channel risk“Long-termism”Business philosophy；Stick to it“Win-win cooperation”Maintaining healthy channel ecology，Promote the sustainable development of agents。
Peak dialogue
Explore the current situation together
At the Marketing Summit Forum，Zhao Ming, Executive Vice President of Liugong Electric Technology and Products Research Institute“Green-driven wisdom creates the future”Theme，In-depth exchanges and sharing with the guests present。
From 2014 to 2023，Engineer Liu has devoted himself to the research of electric series products and intelligent solutions in the past ten years.，Take up the banner of the development of electrification in the industry resolutely。More than 20 electric products，Pure electricity、Drag electricity、Hybrid、Dual power、Power transmission and many other electric technologies，Industry's first 3 types of driverless construction machinery，Smart Mine、Intelligent commercial concrete and other working condition intelligent systems……Liugong continues to lead the development direction of electric technology in the industry，It has set off an endless storm of technological innovation revolution.。
At the Summit Dialogue，Chen Hao, Vice General Manager of Liugong After-sales Support and Customer Solutions“Post-market‘Broken’And‘Li’”Start a dialogue，Explore how to break the shackles of the original market，Construct a new development ecology，Meet the value needs of customers，Achieving win-win situation has become an urgent need to be solved at present.“Old problem”And must answer.“A new examination paper”。
Top 10 Marketing Events
October 18，“Top Ten Marketing Events of China's Construction Machinery in 2023”The results of the selection were announced.，“Engineer Liu 5·28 Global Customer Day ”Won the Best Brand Communication Award of Top Ten Marketing Events of China Construction Machinery in 2023，“Liugong Drives Industry Development and Customer Transformation with Green Intelligence”Won the Best Product Promotion Award of Top Ten Marketing Events of China Construction Machinery in 2023。Ning Jiantu, General Manager of Liugong Domestic Marketing Center、Wang Shuguang, Senior Director of Liugong Brand, attended the award ceremony.。
This selection activity is conducted by《Construction machinery today》Magazine sponsored、Craftsman Construction Machinery Support，Since its launch in 2010，Successfully held to 14 sessions，It has received strong support and wide attention from the industry.。
01
5.28 Global Customer Day
Award speech
Liugong held the first Global Customer Festival after the epidemic，Attract thousands of customers from nearly 100 countries and regions around the world into Liugong，Go to the feast of construction machinery。The third Liugong 5 in 2023·28 Global Customer Festival is the largest in Liugong、Customer's Day with the largest number of customers。On May 28-30-day period，Engineer Liu released a new product.、New technology、New brand，The amount of contracts signed with customers exceeds 3 billion yuan.，And delivered the world's first driverless loader commercial concrete station solution.，At the same time, 25 electric loaders were also sent to the customer base.。Global Customer Day，Liugong has sent out a great voice to the world to build a leading brand.。
02
Engineer Liu uses green intelligence
Drive industry development and customer transformation
Award speech
Engineer Liu responded positively to the call of the state.，Adhere to the mission of extending human power with green intelligent machinery，Take up the banner of the development of electrification in the industry resolutely。In 2023, he led the release of five draft standards for electric products of construction machinery.；At BICES2023，Take more than 10 electric products to the exhibition，For the first time, six new products leading the trend of electrification in the industry were released.；Dozens of national electric loaders have been held throughout the country.、Excavator Tour and Launch，Trial promotion for nearly 1000 customers，Gradually let customers change from wait-and-see to purchase electric construction machinery.，It has made great contributions to the promotion of electric products for customers in the industry.。
Night of Engineer Liu
2023 coincides with 30 years of development of China's construction machinery agency system.，To congratulate this great event.，Engineer Liu is the special support unit of the conference.，Hold it ceremoniously“Night of Engineer Liu”Dinner。The banquet was full of distinguished guests.，Executive Director of Liugong、Senior Vice President Wen Wu said.，Engineer Liu has always adhered to the concept of openness and inclusiveness.，I am very willing to share and discuss the future development of the industry with you.。
Engineer Liu has been developing channels for more than 30 years.，Closely around“Add value to your customers”This core value，Stick to it“Win-win cooperation，Long-termism，Build a community of destiny ecology with channels”The concept of cooperation，Work together with dealer partners，Overcome difficulties，This coincides with the theme of this session.。
The new book is launched
October 18，《Thirty Years of China's Construction Machinery Agency System》The launching ceremony of the new book was held at the conference.。This book is written by《Construction machinery today》Magazines combined with historical data，On the manufacturer、Written on the basis of agent interview and analysis。As the manufacturer of the first distributor system in the industry，Engineer Liu was invited to provide first-hand data and valuable historical materials for this purpose.，The development of power agency system in China's construction machinery industry is clearer and more comprehensive.。
Future，Engineer Liu will, as always, uphold the long-term doctrine and professionalism.，Unswervingly take the new technology、The Road of Value Marketing，Take the road of post-market value extension，Go green and smart、The Road of Innovation and Cooperation，Toward“Become the world's leading provider of equipment and technology solutions”Vision and goals，Walk hand in hand with colleagues in the industry，To contribute to the vigorous development of China's construction machinery agency system。
