Until August 31，Semi-annual reports of domestic construction machinery listed companies are all released。The semi-annual report shows，The gross profit rate of Hunan construction machinery enterprises rebounded.，The profit side repair is obvious，Overseas sales are rising steadily.，Strong momentum of high-quality development。
Affected by multiple factors，The domestic construction machinery industry is still adjusting its cycle.。At“Stock”Times，How to Improve the Quality and Efficiency of Hunan Construction Machinery Enterprises？Face overseas、Out of the world，Become a way to solve difficulties across the cycle。
Orders keep shipping.
Hot summer in August，This is the traditional off-season of the construction machinery industry.。But the off-season is not weak.，The delivery momentum of Hunan construction machinery enterprises at home and abroad is encouraging.。
August fourth，Dongguan Port International Container Terminal，A giant ship carrying 140 Trinity equipment set sail.，To Jebel Ali Port, Dubai, UAE；Same time period，Sany 8 Large Tonnage Crawler Cranes Successfully Delivered to India's Largest Lifting Leasing Company。
August 8，Changsha Base of Zoomlion Earthmoving Machinery、Weinan Base and Zoomlion Malaysia Subsidiary Co., Ltd.，Nearly 100 Earth-moving Machinery Products Go to Malaysia，Refresh the record of single contract amount and delivery quantity of similar products in the local market。
August twenty eighth，As the Truck loaded with aerial work equipment slowly drove out of Changsha Shanhe Industrial City.，Electric scissor of Sunward、Off-road scissors、Track scissor、Straight arm aerial work platform and other models, a total of more than 100 sets of equipment，Go to Europe、North America、South America and other regions。
Poor prosperity of domestic construction machinery industry，But Hunan construction machinery is strong against the trend.，Product orders continue，The equipment exported overseas is busy delivering goods.。
The data shows，The first half of this year，The export volume of Zoomlion's Earthmoving Machinery has reached the level of last year.；As of July，Zoomlion has exported more than 400 Tower Cranes to Europe this year.。
The market share of leading products of Sany Heavy Industry continued to increase，Excavating Machinery、Sales of Concrete Machinery rank first in the world。The company's responsible person said.，Construction machinery industry is in a long-term upward cycle of technology.，Superimpose the third energy revolution and the fourth industrial revolution.，Construction machinery industry leading enterprises to accelerate the introduction of more advanced、Smart and green products and equipment。
New Leap in Overseas Market
The first half of this year，Overseas market has become the main growth point of Hunan construction machinery.。
From January to June this year，Zoomlion's overseas revenue 83.7.2 billion yuan，Year-on-year growth of 115%；Sany's international revenue contributes more than half of the company's total revenue.，Up to 56.88%，Achieve a historic leap forward；China Railway Construction Heavy Industry Co., Ltd. signed a new contract abroad（Winning the bid）Up to 12.1.5 billion yuan，Year-on-year growth of 34.65%。
Look at it in detail，Continuous breakthroughs in key products and markets of Zoomlion，The company is in the UAE、Saudi Arabia、Turkey、Kazakhstan、Sales in Brazil and other markets grew by more than 200% year-on-year%；“Aurora Green”Construction hoisting machinery、Construction hoisting machinery ranks first in the overseas market in many countries。
As the composition of the global business changes，Sany Heavy Industry“Internationalization”The strategy is upgraded to“Globalization”Strategy。Research and development for European and American markets，Expand the coverage capability of kingpin product type spectrum，A total of 22 new products have been launched in Europe and the United States.。At present，The company's overseas product sales have covered more than 180 countries and regions.，Among them, Europe and the United States are the fastest growing regions overseas.。
China Railway Construction Heavy Industry Co., Ltd. continuously optimizes its overseas operations.、Channel layout，Winning the bid for Italy's high-speed rail、Thailand Natural Gas Pipeline、Rio Tinto Simandou Railway in Guinea、Saudi Arabia Tunnel Project、Overseas projects such as the railway from Maribaya Port to Simandou Mining Area in Guinea。
“Facing the pressure of domestic market，There are obvious signs of stabilization and recovery of construction machinery in Hunan；Open up overseas markets，They have shown strong international competitiveness.。”Industry experts said。
It is worth noting that，Hunan Construction Machinery Leads the Industry Trend，“Hunan name”Electric Loader、Mine car、Excavator、Crane、Bulldozers and other products，It has entered the overseas market in batches.。
Shaping new advantages to participate in global competition
Of the international market“Blue Ocean”，How to further develop effectively？
“China's manufacturing industry has been developing at a high speed for decades.，Many subdivided industries, especially the traditional labor-intensive industries, have entered the second half of the mature period.，Previous price advantage，The future must not be sustainable.。”Hu Qimu, chief researcher of Sinosteel Economic Research Institute, said.，China's manufacturing industry must take the road of increasing added value in the future.，Pay special attention to design、Craft、Product innovation and brand promotion。
Sunward Strengthens International Market Development，Four key points of development——Key products、Key markets、Key customers、Key areas，Continue to increase the distribution of the international market and the construction of after-sales service system，Including in Australia.、Africa、Middle East and other markets to speed up the construction of subsidiaries。
Take the high-speed growth of AeriaL Work Machinery in recent years as an example.，Sunward Intelligence executives、Li Changjian, general manager of high-altitude machinery division, said.，Take“One country, one product”“One domain, one policy”The strategy of，For the specific needs of each country and region、Market status，Provide personalized products and cooperation programs，To realize the sustainable and healthy development of the international market of AeriaL Work Machinery。
Open up the international market，The key is the product。Whether the product is available“Hardcore”Strength，R & D capability、Manufacturing strength is crucial。
First half of 2023，Sany maintains high level of R & D investment，R & D costs up to 28.7.5 billion yuan，Increase the distribution of overseas patents，Coverage includes major overseas markets such as Europe, America and Asia.；Vigorously promote the global manufacturing layout，Promote domestic intelligent manufacturing technology to overseas manufacturing，Manufacturing Platform Transformation Promotes Manufacturing Resource Sharing and Collaboration。At present，Trinity Indonesia、Three overseas smart manufacturing plants in India and the United States have been put into operation.；Indonesia、India Phase II and South Africa Intelligent Manufacturing Plant Start Construction，Overseas manufacturing capacity will be further enhanced。
Source：Hunan Daily
