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Sinotruk Strengthens the Hard Core Strength of Products and Consolidates the Market Overlord Again

September 01, 2023

August 28, 2023,“A Centennial Journey Towards First-class——Sinotruk Global Strategic Partnership Conference”Successfully held,Dealers from 55 countries、More than 300 major customers and more than 3.68 million online customers witnessed the extraordinary achievements of Sinotruk's reform, reorganization, innovation and development in the past five years.。

The General Assembly upholds“Integration, symbiosis, innovation and development”The idea of,New energy was set up at the site.、Intelligent technology、The global market、Full range of commercial Vehicles、Exhibition area of five themes of high-efficiency power,A total of 26 Vehicles were exhibited.、20 spare parts,Polish with brilliant results“Industry overlord”His business card。

The industry leader is well deserved.

2022,Under multiple pressures,China Commercial Vehicle Industry Entry“Darkest Hour”,The total annual sales volume of the domestic heavy Truck market was 67.20,000,Year-on-year decline of 52%。Sinotruk has shown strong strength in the adverse situation.,With a sales volume of 15.880,000、Market share 23.64%,Won the double champion of sales volume and market share of China's heavy Truck industry in 2022;2023 1-July,Sinotruk sold 14..980,000,Market share 27.2%,Continue to lead the industry,Carry it steady“Double first”The flag of。

In the open sea market,Sinotruk products are exported to more than 110 countries and regions in the world.,It has ranked first in domestic heavy Truck export sales for many years.,Occupying 50% of China's heavy truck exports%A share of the above;October 2022,With the achievement of 10000 vehicles, it has set the highest monthly export record of domestic heavy truck enterprises.,“The first overseas brand of Chinese commercial vehicles”It's well deserved。For five years,Sinotruk Builds Hard Core Product Strength Through Scientific and Technological Innovation,Be like a fish in water at the terminal through marketing innovation,In fact, such achievements have long been expected.。

Science and Technology Heavy Truck Strives for the First

For five years,Sinotruk passed“Uncover the list and take command”、Sign“Military order”Strengthen the construction of independent positive R & D capability.;At the same time,Increase scientific research,The proportion of R & D investment increased from 1.3 billion yuan in 2019 to 4 billion yuan.;Advocate innovation,Respect talents,The number of R & D personnel has increased from 1102 in 2018 to 7700 now.,With sufficient R & D investment and manpower guarantee,Insert the Wings of Scientific and Technological Innovation。

Sinotruk Creates the World's First Wind Resistance Coefficient 0.349 high-end Yellow River heavy truck,Created“Maximum driving distance of semi-trailer truck with single refueling”Guinness World Records;Driverless electric container truck builds automated container terminal for the world“ Template ”;Become the world's first thermal efficiency 52 with Weichai.28%Diesel Engines and Thermal Efficiency 54.16%Commercial vehicle enterprises with gas engine;Successfully developed and manufactured the first Yellow River hydrogen fuel cell intelligent snow wax vehicle with completely independent intellectual property rights in China.,It fills the domestic gap.;Hydrogen-fueled heavy trucks lead the development of hydrogen-fueled heavy-duty vehicles in the world……For five years,Sinotruk's scientific and technological innovation achievements are bursting out,It has the strength to sprint to the top of the world.。

This conference,First time on boardWP12THowo'sMAX The 500 horsepower model appeared on the scene.,SuperTAdd another strong player to the high-powered family!Vehicle Onboard Thermal Efficiency 52.28%Engine,Cooperate with scientific weight reduction and luxury passenger design,Focus on resource transportation market,Achieve fuel economy、Reliability、Lightweight、Aesthetics、Comfort and other full-dimensional improvements,Create a Compound All-round Hot Style,Become the focus of the whole audience。In addition,Including Sinotruk Yellow RiverX7, 680 horsepower、HowoTH7,610 horsepower、HowoMAX 500 horsepower、Twelve exhibition cars, including Shandeka 570 horsepower and other high-horsepower models, shocked the public.“The global market”Display area,The scene of the conference has also become the strength of China's heavy truck products.“Show”。

Marketing innovation and strong going to sea

For five years,Sinotruk always insists on“Customer satisfaction is our aim”Core values of the enterprise,Sinotruk adheres to market demand-oriented product research and development,R & D personnel will be applied、Engineers are sent to the front line.,Go deep into the customer's actual car scene.;Vigorously promote the layout of the whole product series and the whole field、Move towards high-end in an all-round way,Achieve 42 market segments、Full coverage of 120 application scenarios;Strengthen the canal through the joint network,Continuously optimize and upgrade the service network,Reinforcement“Relatives”Service policy,Buy a car for the user、Car provides the most reliable guarantee.。

In overseas markets,Sinotruk Continues to Increase Market Expansion,Establish a mature marketing network system in the world,Export sales showed explosive growth.。Sinotruk accurately understands the differences among countries,Implemented according to the actual market demand of different countries“Precise personalized product strategy”,The scene of the conference,ShandekaC9HThe appearance of foreign market vehicles such as right Tractor,It represents the special products created by China Heavy Truck according to the regulations of exporting countries and the actual working conditions.。Just like the sales director of Mexico Aite Company.Ricardo MelesioSaid in an interview.,Sinotruk's heavy trucks are very popular in Mexico.,The quality of the vehicle is good、Good value for money、Timely after-sales service,Especially the high-end heavy truck models of Sinotruk.,At present, the quantity in Mexico is getting higher and higher.,Sinotruk,Made in China, Great !

Conclusion:The way of Sinotruk,Innovators are strong,Sinotruk Continues to Take Science and Technology as the Guide,Strengthen the hard power of products,Marketing innovation and post-market construction,Fully support the high-quality development of the brand,Create a brand new national commercial vehicle brand in five years,First from China,Go overseas first,Constantly consolidate the dominant position in the market。

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