August 04, 2023
On the afternoon of August 3,Market Operation Meeting of Xizhu Company Held in Xi'an in Mid-2023,The meeting summarized the market operation in the first half of the year.,In-depth analysis of the current situation,Plan and deploy key work in the second half of the year。Secretary of the Party Committee of the company、Chairman Peng Zhengyong attended the meeting and made a speech.,Li Hailiang, deputy general manager, deployed the market operation work in the second half of the year.,The meeting was held by the Deputy Secretary of the Party Committee.、General Manager Hu Lin presided。
The meeting heard the mid-year market operation report made by the Market Development Department.;Branches and Beijing-Tianjin-Hebei Regional Headquarters exchanged speeches on the business situation in the first half of the year and the work plan for the second half of the year in turn.。
Secretary of the Party Committee、Chairman Peng Zhengyong fully affirmed the achievements of market development in the first half of the year.,The existing problems are analyzed.,Through top-level business thinking“The power of the seed”,Integrating business elements to guide everyone how to do a better job in marketing,Achieve business objectives sustainably。He pointed out,Hold on“The market is large,Market first”The idea is unshakable,Aim at the company's strategic development direction without bias;Market development forces at all levels“Seeds”,Deep ploughing within the group“Soil”,Dig deep into internal potential;Continue to follow up.,Do front-end planning well,Mid-end operation,Continuous development of terminals;Frequency of interaction with customers、Ways of communication、Pay more attention to the pressure of getting along with stickiness.,Do it“Get on well with each other,The project is pushed to the reality.,The contract landed steadily”;Pay attention to market competition analysis,Resume important projects regularly,Continuously improve the level of internal control management;He pointed out,Do well in development“Seeds”Thick planting and cultivation, Certain “Flowers bloom”Can be expected。
Li Hailiang, deputy general manager, analyzed the shortcomings of marketing work.,Put forward six requirements for the main work in the second half of the year:One is to strengthen system construction.,Improve the effectiveness of marketing agencies,Persist in making the Market Development Department bigger and stronger、Regional headquarters、Three-dimensional marketing system linked by branch companies。Second, deep cultivation of key projects.、Important regions and major markets,Establish strategic complementary relationship with partners,Form a stable annual contract amount。Third, firm confidence.,Firmly accomplish the year-round task objectives unswervingly。Fourth, practice hard on internal skills.,Insist on deep business cultivation,Focus on regional and customer intensive cultivation,Aim to exceed customer expectations,Continuously improve customer satisfaction;The five is to speed up overseas development.,Strengthen the construction of overseas system,Develop overseas marketing,Expand market share,Strengthen the overseas influence of Xizhu business。Sixth, adhere to compliance management.,Enhance corporate brand image,Deeply build high-quality projects、Excellent corporate brand image。
Deputy Secretary of the Party Committee、General Manager Hu Lin made a summary of the meeting.,The marketing work has been better.“Mid-year volume”,Win the second half,Still can't relax.,All departments are required、Each branch compares the objectives and requirements of the meeting,Accurately grasp the new situation of the company's market operation、New mission、New requirements,Do a good job of communication、Do a good job of implementation、Do a good job of implementation,Quickly implement the spirit of the conference into the market operation in the second half of the year.,Innovation and daring、Work together,Write it“The second half”Article,Brave to seize“Red all year round”。
Company leader,All departments、Research Institute、Head of the branch,The person in charge of regional marketing and all marketing personnel are online.+Attend meetings offline。
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