Dialogue | Chen Lin, President of Volvo Construction Equipment China: Seize the Strategic Opportunity and Lay out the Future Market
April 17, 2023
April 12, 2023，With“A new journey、New kinetic energy、New developments”The Fourth Congress of the Sixth China Construction Machinery Industry Association and the 20th China Construction Machinery Development Forum were held in Xi'an.。Su Zimeng, president of the association、Qi Jun, Honorary President and Special Adviser、Secretary General Wu Peiguo and Vice President from the Association、Executive Director、The leaders of the governing units and the heads of the professional branches of the association.、Member units、More than 400 representatives of mainstream media in the industry participated in the event.。
Chen Lin, President of Volvo Construction Equipment China, was invited to attend. “High-level dialogue”，To discuss with representatives of various industrial chains of the industrial machinery industry on the new journey of building an Chinese modernization.，How to motivate，Construct a new pattern of industry development。
Chen Lin, president of Volvo Construction Equipment China, talked about future business planning in the dialogue.：“Volvo Construction Equipment Develops in China for 20 Years，It has experienced the best process of China's development.，I am honored to be a witness of China's economic take-off.、Participants and contributors，It also benefits from China's increasing marketization.、Rule of law、International business environment and fairness、A just market order，We are full of expectations for the future development in China.。Volvo construction equipment will always uphold quality、Safe、Core values of environmental protection，Put it for“Users create value”As our only goal.。We believe，Volvo construction equipment will develop with China's future economy.，Insist on doing better and better in China。”
Chen Lin, President of Volvo Construction Equipment China, Appears“High-level forum”And make a speech
Seize the opportunity，Strategic layout
Chen Lin said in his speech.：“Whether from a user or marketing perspective，Volvo Construction Equipment has always considered China as a key strategic market in our global business landscape.。In the past 40 years of China's reform and opening up，The development of construction machinery has formed a huge、Efficient and complete supply chain，At the same time, it has enough cost advantages.，This is a very rare opportunity.。So，We position China as——Future Manufacturing Center；Make full use of China to promote new energy、Transformation and upgrading of electrification and intelligent development，Future，China will also be the R & D center and innovation center of Volvo's construction equipment.。”
Understand the challenges，Transformation and upgrading
Chen Lin also said：“At present, the construction machinery industry is undergoing a downward market adjustment cycle.，The overall decline is the inevitable result.，But we expect the domestic market to show“Low in the front and high in the back” Trend 。For overseas markets，Volvo is a global company.，In order to break through the challenge of China's massive overcapacity,，“Walk out”It is also an inevitable result.。Future，China as a manufacturing center，Produced from China and exported overseas，I believe that China's competitive situation and model will also be replicated in other overseas regions.，Therefore, we need to think about and develop products that are more suitable for Chinese competition.。”
Future，With the continuous improvement of China's industrial innovation level and the improvement of the supporting supply system.，Volvo construction equipment has been graduallyShanghai factory and Linyi factory have been upgraded to two core production centers in the company's global manufacturing territory.。Relying on the leading technological R & D advantages and local production capacity advantages of Jinan R & D Center，We are committed to making China's industrial system radiate to other markets around the world.，Accelerate Volvo Construction Equipment Transformation and Change，Fully meet the needs of local and global customers。
