April 12, 2023，The theme is“A new journey、New kinetic energy、New developments”The 20th China Construction Machinery Development Forum and the Fourth Congress of the Sixth China Construction Machinery Industry Association were held in Xi'an, Shaanxi at the same time.。This high-level forum has set up two high-level dialogues.，Fourteen senior executives from leading enterprises in various professional fields of construction machinery industry participated in the dialogue.，To jointly explore the way of high-quality development of the industry。
High-level dialogue（One）Memoir
High-level dialogue（One）Scene
Host
Honorary President of China Construction Machinery Industry Association、Qi Jun, special adviser
Dialogue guests
Liu Changcheng, General Manager of Fangyuan Group Co., Ltd.
Komatsu（China）Fei Chunjiang, General Manager of Investment Limited
Wang Dujuan, Chief Engineer of China Railway Hi-Tech Industry Co., Ltd.
Hitachi Construction Machinery Sales（China）Director of a limited company、General Manager Cheng Xiaoming
Zhu Jianxin, Deputy General Manager of Sunward Intelligent Equipment Co., Ltd.
Li yuansong, Deputy Engineer of Hangzhou Fork Group Co., Ltd.
Ma Chunqing, General Manager of China Petroleum Pipeline Bureau Equipment Leasing Company
Qi Jun
Please briefly introduce yourself and your unit.。
Li yuansong：Hangzhou Fork Group is a leading enterprise in the industrial Vehicle industry.，Headquartered in Hangzhou。The company has a national industrial design center.、A number of innovative platforms such as laboratories，The product covers from 0.6-48-ton internal combustion forklift、Electric forklift and other products。In recent years, the company has increased the development of new energy products.，Launched a series of new energy products。At the same time，Continue to increase the upgrading of intelligent manufacturing，Built to include processing automation、Welding automation、Intelligent chemical plants including painting and automated logistics，Guarantee to double production capacity without increasing personnel。
In addition，It also increases the strategy of internationalization.，Established R & D center in North America，Established 8 subsidiaries overseas，Able to provide quality service to customers around the world，I very much hope to maintain close cooperation with friends from the upstream and downstream industry chains present here.。
Cheng Xiaoming：Last November，Hitachi Construction Machinery has made great strategic adjustments in domestic circulation services and financial services.，Merge the imported machines and the domestic machines produced in Hefei into one sales channel，The company changed its name to“Hitachi Construction Machinery Sales Co. Ltd.”。I've been overseas for over 30 years.，Has been engaged in the construction machinery industry，Is a veteran of the construction machinery industry.。It has been nearly five years since he returned to China in 2018.，I am very happy to be able to communicate with you today.。
Fei Chunjiang：Everyone is familiar with Komatsu Company.，I won't introduce it.。I joined Komatsu in Changzhou in 1997.，It's been 26 years now.，From April 1 this year，I took over as general manager of the company andCEO，Hope to communicate with you more in the future.，Welcome to Komatsu for guidance.。
Liu Changcheng：Fangyuan Group is located in Haiyang City, Shandong Province，It is an old enterprise in the industry.。The factory was built in 1970，It has been 53 years since then.，It mainly manufactures construction machinery such as Concrete Machinery.，Other industries are supplemented，Multi-industry group company，We positioned the enterprise in the SME sector.。I joined Fangyuan Company in 1999.，It's 24 years old this year.，He is currently the general manager of the company.。
Wang Dujuan：The headquarters of China Railway is in Beijing.，Is a public company.，There are 9 subsidiaries，There are four main products.，Turnout、Products such as steel girders and bridge erecting machines are the latest champion products of manufacturing industry recognized by the Ministry of Industry and Information Technology.；The full-face tunnel Boring Machine is manufactured by China Railway Equipment in Zhengzhou.，It is a single champion enterprise of full-face tunnel Boring Machine recognized by the Ministry of Industry and Information Technology.。And new energy Vehicles.、Environmental protection equipment and other products。I have just been the chief engineer of China Railway Industry for one month this year.，It has been equipped by China Railway before.，9 years former chief engineer of China Railway Equipment，Has been engaged in technical work。
Zhu Jianxin：I come from Sunward Intelligence.，Served as deputy general manager，In charge of R & D。Sunward is a private enterprise founded by Professor He Qinghua in 1999.，Now it is a mixed ownership enterprise.，Business areas are based on“One point, three lines”。In the field of equipment manufacturing，Engineering equipment、The field of special equipment and aviation equipment has begun to take shape，Leading innovation has been formed、Integration of production, teaching and research、Three Advantages of Differentiated Competition。2020，General Secretary Xi Jinping inspected Sunward Intelligence.，He spoke highly of Sunward Intelligence's hard work and independent innovation.，At the same time, he highly affirmed the innovative spirit of the founder, Mr. He Qinghua.，He is an expert in the unity of knowledge and action.。Premier Li Qiang's First Visit to Hunan，The first private enterprise to be inspected is Sunward Technology in Sunward Intelligent Aviation Sector.，It is also an innovation and entrepreneurship for enterprises.，In particular, Mr. He Qinghua's persistence and determination are highly affirmed.。
Sunward Intelligence is also one of the top 50 in the construction machinery industry.，It is a leading enterprise in Piling Machinery.，There are two single champion products in manufacturing industry.，Be able to provide a complete set of solutions。
Ma Chunqing：China Petroleum Pipeline Bureau Equipment Sharing Center Leasing Company is located in Langfang City, Hebei Province.。The company is mainly responsible for the sharing management of independent equipment within the scope of the project.、Internal equipment activation and centralized leasing business。Current company management 6.10,000 sets of equipment，Annual rent 1.30,000 sets of equipment，At the same time, it is also a partner of many industry enterprises.。The company is a customer of Caterpillar China.，At present, it is also with Xugong.、Komatsu、Trinity、Cooperation with Sunward Intelligence and other enterprises，It is also cooperating with China Railway Construction Heavy Industries in the development of Shield Machines.。
Qi Jun
On the Price War in the Industry，My personal attitude is firmly against the price war, but also against the price alliance.。What do you think of the price war?？
Wang Dujuan：The law of development of a product，From the beginning、 Maturity ，Even in the process of going downhill.，It is bound to go through a stage of fierce competition.，This is the law of the market.。Price war itself is the law of the market，The background of price war is more overcapacity.。For example, we only discuss price war.，Do not discuss overcapacity，This is fragmented.。Price competition is definitely market behavior.，If we say complete monopoly protection.，There is no price war，It is not conducive to the development of enterprises and industries.；But if it's health,、Benign development，Price competition is also normal.。Compete to a certain extent，Enterprises can choose to abandon this industry.，Enter a new industry，Develop new products，Enter a new industry。There's no problem with that.。It's more about overcapacity.、The problem of rushing to get on the horse，This may be a core of the price war.。I am personally very much against price wars.，Especially the overseas price war。In 2012, China Railway Equipment went overseas for the first time.，It has gained a firm foothold in the European market.，It has been widely recognized by customers.。At the beginning, we competed with foreign enterprises.，The price of foreign products is high，We also rise with the tide.，Made some money.。But with some of the domestic counterparts also“Walk out”，The market price is beginning to change.。I think the strategy of low price competition in foreign countries，Harm the interests of the country.，This requires control.。Ma Chunqing：Price war and vicious competition should be distinguished.。Enterprises in order to expand the market，On the one hand, reduce costs，On the other hand, appropriate concessions，Such as the original 10%The profit is reduced to 3.%Profits，As a leading enterprise with the strength to reduce prices，Lower the price appropriately，I don't think it's a price war.。What actions are we firmly opposed to now?？Uch as projects in which others are involved，Put in a bid，Individual enterprises do not count their own costs.，Reduce the price blindly，Snatch the market，Vicious competition by price reduction，Bring great harm to the development of the industry，This is not welcome.。As a client，Especially equipment leasing companies.，People are more willing to see the low price of products.，But do not want to see because of the low price of products.，As a result, enterprises have no capital to invest.，Decline in product R & D and innovation capabilities，As a result, the industry stagnated and the pace of development slowed down.，This is what we do not want to see.。Therefore, it is hoped that enterprises will maintain reasonable costs.，A reasonable profit，For the common development of the industry，Keep your original aspiration.。
Zhu Jianxin：I 2014-In 2017, he was in charge of international marketing in Sunward for 4 years.，Then he was in charge of the marketing of Sunward Intelligence Group.，Since last year, he has been in charge of international marketing.，Therefore, they are familiar with the industry and the market.。I think the bottomless price war is very harmful to the industry.，At present, the passive situation of vicious price competition in the industry is caused by ourselves.，Especially some leading enterprises.，The impact on the price is great.。I think companies should maintain reasonable prices and business conditions not only at home.。Price and business conditions should be combined.，Some prices are high，But the business conditions are very poor.，It will also bring great harm to the industry.。We have some leading enterprises.，Bring some bad marketing methods to foreign markets.，Adopt disorderly price competition in overseas markets，This is also a kind of harm to the Chinese brand itself.。Because the price is low，Overseas customers all think that the product quality is poor.。Nowadays, China's construction machinery products are becoming more and more competitive in the international market.，But if we lower the price of our products without a bottom line because of market competition,，Even to belittle the people's own products and levels.，I think it hurts the industry a lot.。
Liu Changcheng：Price war is an unavoidable topic in every forum.，I think so.：
First、Everyone here today is the main body of the price war.，And a victim of price war.。Now customers in the industry generally purchase according to our bidding principles.。In the bidding system, the system of winning the bid at a low price，And put us in this vicious circle.。From the customer's perspective，The system of low-price bidding in bidding itself is very harmful.。Second、Fangyuan was founded in 1970.，It has been 53 years now.，It is a pure private enterprise.，There are no loans，It's not listed。Price war is fatal to the company.，So we never participate in the price war.。Ten years ago，The price of our products is in the upper middle of the industry.，Last 5-6 years，The price of the products of our small and medium-sized enterprises in the market segments has been pressed to the point of death.。Our enterprises can only choose according to their own situation.，Do it if there is a profit.，Don't do it if there is no profit.，You can't lose money，Because we have no financing platform.、There is no shareholder's capital.，It's just money from my own pocket.。As a seller of products, we don't want a price war.，I hope you will devote your energy to innovation.、Reduce costs，Win more market space，Win the market with product quality and reliability。I suggest that the competition in the market is very severe.、When supply exceeds demand，Price war is really hard to avoid.，I can only be myself，Find a suitable way for the development of their own enterprises，Stand alone，Move forward steadily，In order to achieve the goal of high-quality development.。
Fei Chunjiang：Judging from the current price level of Komatsu's products, it certainly did not participate in the price war.，And in our business philosophy,，There will never be a price war option.。What we always pursue is，Only by providing users with high value in the whole life cycle，In order to get a high price for the product.。High quality development requires a lot of R & D investment.，Funds are needed，There needs to be a virtuous circle.，I believe in achieving high-quality development.，Price war must be our biggest enemy.，We hope to do this well with our colleagues in the industry.。
Cheng Xiaoming：Talking about the price war，It's a long story。When it comes to price，From the customer's perspective，We want to provide value.。Value must be the price plus other value-added services.。But in this economy,，Customer recognition of value and product life cycle cost，May not be so important.。May simply equate value with price，This is the objective market and environment that cause customers to have such a perception.。As a foreign-funded enterprise，We are committed to meeting the needs of customers while enabling enterprises to achieve sustainable development.。But we can't let our years of value service concept go down the drain because of the price.。Of course, to meet the quality of products.、Reduce manufacturing costs as much as possible in the case of performance.，This is the effort that enterprises should make.。
From our experience operating overseas,，The European and American markets have not seen any price war so far.，Including the rental market in Japan，They have a common understanding of social responsibility.，Are avoiding price wars.。The survival of enterprises is to make profits.，More healthy and sustainable development。High-quality development can not be narrowly understood as product innovation.、Greener、More intelligent，More importantly, we should work together to create a healthy ecology.。I suggest that everyone here，Start with the self，Have a clear understanding of the price，Satisfying customers is to do what we can on the premise of sustainable development.。At the same time，It is hoped that the government will strengthen its control.，Government, enterprises and customers work together to create a healthy ecological environment。
Li yuansong：We take a clear-cut stand against price war.，Abhor the price war。But price wars are hard to avoid in the market.，For example, the electrification of forklifts lowers the threshold of forklift production and manufacturing.，It means that more and more enterprises in other industries will come in.，Therefore, price war is unavoidable in the middle and low-end fields.，Especially in the case of inadequate intellectual property protection.。Hangzhou Fork has increased its R & D investment in the field of new energy in recent years.，Speed up product innovation and upgrade iteration，Use generation difference to form our competitive advantage.。
In addition, the technology around the core，Some layouts should be planned for key components.。Upgrade products around customer pain points，Create more value for customers，This is what we have been pursuing.。Hang Cha opposes disorderly competition.，More inclined to healthy competition，Oppose the price war，More value-oriented competition。
Here，I also make an appeal.，Industrial Vehicle industry to be ranked by sales，Don't rank by quantity.。
Qi Jun
Just now, the seven guests had a clear attitude.，Oppose disorder、No bottom line overdraft market，Fight a price war。For the enterprise itself and the upstreamOEMReasonable profit margin for supporting plants，Provide a strong reliability for downstream customers、And that durability is strong、Very good quality product。I hope that all colleagues in the industry here will share this point.。
Next question，In recent years, the development of tunneling machinery is quite bright.，But at present, the sales of small-diameter Shield Machines are decreasing.，Sales of Shield Machines with relatively large diameters are increasing.，So the total sales volume is still growing.。Excuse me, General Manager Wang，What is the development of domestic key components of large shield machines over 6 meters?？
Wang Dujuan：At present, several Chinese shield machine manufacturers have made breakthroughs in the field of bearings for key components over 6 meters.。We have produced bearings of large diameter.，CCCC、Railway construction has also made such efforts.，It's very close to conquering.。But there are still many key components in the shield machine that need to continue to work hard.，For example, we put the control systemPICConquered，ButPICOne of the components inside is imported.；Overcome the reducer.，The seal inside the reducer needs to be imported.。This is the direction of our next step to tackle key problems.。Like a critical drive seal，A kind of polyurethane seal used now is localized.，However, some occasions must be sealed with foreign brands of rubber.，The rubber seal is still in the process of breakthrough.。So there is still a neck problem.。
Qi Jun
General Secretary Xi Jinping once proposed the transformation from Made in China to Created in China during his inspection of China Railway Equipment.，China's speed has changed to China's quality.，Three Transformations from Chinese Products to Chinese Brands。And May 10, the inspection day, was designated as China Brand Day.。Up to now，What are the outstanding changes of China Railway Equipment in these three changes?？
Wang Dujuan：It should be said that progress has been made in the three transformations.。In the transformation from manufacturing to creation，We now have some of the world's first products，It represents an industry.；From speed to quality，The quality of our products has been greatly improved.，Compete with foreign enterprises in the European market，And not inferior to it.，Even better than foreign enterprises.。I think this is related to the quality improvement of the whole industry in China.、The overall improvement of supply chain level has a great relationship.，Product to brand transformation，China's brand influence is also advancing with the times.。Which of the three transformations has made the greatest progress?，Personally, I think the brand has made the greatest progress.。
Qi Jun
Foreign product leasing accounts for 50% of the sales means%Left and right，It's even higher.，Domestic products are starting to be sold through leasing.。From the perspective of leasing and construction, General Manager Ma，Introduce the leasing of construction machinery and equipment，What about the future development of the rental market?？
Ma Chunqing：Is there any monopoly on equipment leasing within PetroChina?。What I want to point out is that：Our equipment sharing supply center has two functions in terms of equipment rental.，When the company participates in the bidding of the external leasing industry,，It is completely market-oriented，Enterprises need to participate in bidding and competition with other leasing enterprises.。But at the same time，We are also responsible for part of the equipment leasing business within the domestic project.，Have internal management function，Implement the principle of inside-out。That is, give priority to their own equipment.，It can't be solved by own equipment.，We will solve the problem through internal coordination.，It can't be solved yet.，External centralized leasing is adopted.。Our equipment leasing company carries out leasing business on behalf of PetroChina in engineering construction.，Sign contracts with shortlisted manufacturers，Subordinate units all rent equipment from our company.，It is not allowed to rent equipment from outside。If you need to rent outside.，Depends on economics，If centralized leasing does not solve the cost reduction，We agree that the subordinate units should rent from the outside.。This is not monopolistic behavior.，It is a function of management。
The second question，Development of Construction Machinery and Equipment Industry，This aspect and the economic development of the country、Their status in the international community is closely related.。At present, China's international respect is at an all-time high.，China's equipment has also been recognized by the international community.，There will be high growth in the international market in the future.。
China Launches Economic Double Cycle Strategy，There will be some large infrastructure construction in China in the future.，Especially the construction of new countryside.，It will also bring many opportunities.。The double-cycle strategy at home and abroad will certainly bring a very good future to the construction machinery manufacturing enterprises.。
Qi Jun
Sunward Intelligence and Fangyuan Group have one thing in common.，They are two enterprises with the largest product span in the industry.，Diversified development。For example, Premier Li went to Shanhe Science and Technology to see the plane.；Fangyuan Group not only makes construction machinery，And a flour mill、The winery、Oil Factory。Here's my question.，What is the proportion of the construction machinery sector in your company?？Second，Research and development in the construction machinery sector、What is the proportion of human and financial resources invested in market development in the total investment?？
Zhu Jianxin：Sunward Intelligent Company is based on equipment manufacturing.，Construction machinery sector accounted for 80 percent%Above。The construction machinery sector of Sunward Intelligence is divided into three major product clusters.：One is the product cluster of underground engineering equipment.，Including construction machinery、Tunneling、Borehole method，Shield products，And foundation construction。The two is the product cluster of mining equipment.，Including mining、Field of mine wide-body vehicle for drilling and transportation of open-pit mine，There are also crushed products.。There are also earthwork product clusters with Excavators and other construction machinery as the main body.。Plus special equipment——Emergency Rescue Equipment，Sunward Intelligence has undertaken various types of projects of the national army.，For example, the army's first unmanned equipment，Now the installation has begun.，This is an opportunity for us to develop in an innovative way.。
In terms of the concept of complete solutions，Develop small batches、Variety、Products suitable for engineering needs；Promote the concept of products with construction methods，Let Sunward Intelligence play a very important role in the construction machinery sector.；In terms of innovative ideas，Sunward Intelligence puts technological innovation on the combination of construction method innovation.，Form products with distinctive features，This is the initial product of Sunward Intelligence.，It is also a single champion product.。
Liu Changcheng：At present, the construction machinery sector accounts for 80% of the whole Fangyuan Group Company%Above，It is still the main business of Fangyuan Group.。There are two reasons for the company's involvement in other industries.：The first is the Huimin Project.，Fangyuan Group is in a county-level city.，Take on many social responsibilities，Set up a flour mill、Oil Factory、The winery assumes the function of the local state reserve.，It also solves the problem of local food safety.。The second background，Since 2007，The diversified development of Fangyuan Group has been more than ten years.。The company's products in the field of construction machinery、Market prospects、Profitability was analyzed in depth.，Hope to create greater value，More profit growth points，So that Fangyuan Group can continue to advance steadily and healthily towards the goal of a century-old enterprise.。
Qi Jun
Fangyuan Group is very distinctive.，First of all, ensure that the flour processed by its subordinate factories has no additives.，Factory employees can eat safe food.。The second，The scale of Fangyuan Group is not large.，But the company has always insisted on the proposal of General Manager Gao, the chairman of the board of directors.“Three-no strategy”，No loan、No real estate、Not listed，Do a good job in the enterprise，It's very distinctive.，It is worth learning and communicating.。
Sunward Intelligence is an enterprise based on technological innovation.，It has made great contributions to the technological innovation of the construction machinery industry.。
Next, I would like to ask General Manager Li.，Hangzhou Fork Group is a provider of logistics solutions for Industrial Vehicles.。At present, the major diesel forklift main engine factories are turning to electric forklifts.，High homogeneity of internal combustion forklift，It has been determined that the major main engine factories can not carry out revolutionary innovation in product development and marketing means.，Another price war in the market，It is difficult to maintain production.，Will the power of the internal combustion forklift be affected in the future?？
Secondly，Future Intelligent Development，Industrial vehicle industry and system integrators andAGVHow are the competitive advantages and disadvantages of professional companies determined?？
Third：At present, there are no subsidies for electric forklifts in the field of Industrial Vehicles.，Prices remain high。For example, the price of a 5-ton electric forklift is more than double that of an ordinary forklift.。The threshold of low-end products of electric forklifts is relatively low.，How to avoid homogeneous competition of electric forklift？
Li yuansong：AndAGVCompetitive strengths and weaknesses，I speak from two aspects.，From the marketing end， Probably AGVThere is a need for financing，It will be more aggressive in market expansion.，Companies in the industrial vehicle industry may be more robust.，Of course, the former will have a certain risk of breaking the capital chain.，Enterprises have the risk of losing market share.；From the technical side，AGVThe company is navigating、Vehicle scheduling aspect，In engineering development，The vehicle has advantages in vehicle control.。From my personal point of view，Industrial vehicle enterprises should not be aggressive.，According to their own characteristics.，Customized development capabilities，In the marketing channel，Give full play to the advantages of the brand，In the process.，Acquisition can be taken、Equity participation、Even strategic cooperation，Establish partnership with some enterprises，Form a relatively close relationship，Make up the short board.。Really able to provide customers from the ground to the ground，From Hardware to Software，Solutions from manual to fully automated，Hang Cha has some advantages in this respect.。
How to avoid homogeneous competition of electric forklift，I think we should constantly improve our product R & D and innovation.，Develop some innovative products for the market.。Hang Cha has made some attempts in this respect.，The latest introduction of lithium-ion forklift、High voltage lithium electric forklift、Fuel cell special forklift，Based on this principle.，It has gained a lot of market response.，The customer's evaluation is also very high.。I think this is a solution to homogenization.。
How to reduce the cost?？The most important thing is to solve the key components of high price.。Like lithium batteries，Benefit from the development of new energy automobile industry，The price of lithium batteries has been reduced.。Secondly，Localized substitution of core components，At present, the quality of domestic parts is not weaker than that of imported parts.，This is the current idea of cost reduction.。
Qi Jun
Construction machinery should be electrified.，We must take the road of reducing the cost.。Our association is also trying to find ways to help communicate and solve the problem recently.。Popularize electrification in the field of industrial forklifts，Fuel vehicles are no longer produced，Has the effects of energy conservation and emission reduction。Now a carbon index in the trading market costs more than 100 yuan.，This is good for the construction machinery industry.。
Li yuansong：If you use green electric products，A forklift reduces carbon by 20 tons a year.。
Qi Jun
Komatsu and Hitachi Construction Machinery are Japanese-funded enterprises.，I want to ask a few common questions.，First, what do you think is the healthy relationship between the main engine factory and the agent?？It is a strategic partner，Or brother+The relationship of friends？Or is the agent an appendage of the main engine?？
Two, Komatsu and Hitachi are Excavator-oriented enterprises.，Excavator market before 2000，Foreign brands accounted for 95% of the market share.%Left and right，Now, especially in these months,，20%Not even。Hitachi、Komatsu's market share is also shrinking sharply.，In this case,，How do you two companies view the Chinese market?？In addition，How to deal with this environment?？
Cheng Xiaoming：Relationship between OEMs and dealers，It must be a partnership of solidarity.，We must achieve a win-win situation.。Specific to the dealer，Each has its own position.，That's what you call a partner.。I understand that as a dealer,：One、Dealers are customers，Doing business is the result of being a customer.；Two、Provide added value，Like fromAGo toB，Turn from left hand to right hand；Three、To invest，Because being a customer requires investment.，Its own strength must be linked with investment.。As a manufacturer：One、Determine the overall strategy for circulation，This is the bounden duty of the manufacturer.；Two、We must provide products and solutions that are fully consistent with the circulation strategy.；Three、Establish a circulation system to support and manage dealers。
How to view the Chinese market？I think there are three points.：First，In the international market，China will remain the most attractive market in the future.。Second，Changes in customer needs，Chinese customers are definitely the most tolerant customers in the world.。Third，Technological innovation of Chinese customers to enterprises，Leap-forward development is more recognized.，This is absolutely beneficial to any manufacturer.。
Now the construction machinery needs to be stronger.，60% of the power of manufacturers%-70%It is the power of supply chain enterprises.。Why Huawei can take the world by storm，BYD can be the first.，The supply chain must be doing well.。From the perspective of supply chain，China is second to none in the world。For Hitachi construction machines，Must be the size of the market.、Product diversity、Supply chain stability，This is the most important reason for foreign-funded enterprises to continue to cultivate in the Chinese market.。
How to deal with the problem of market share reduction?，Foreign manufacturers agree that the price war will not work.。I think the best way is.：First，The development of foreign-funded enterprises in China must meet the needs of customers.；Second，We can choose our customers.，But the needs of customers must be fully corresponding.。Years ago，The market share of foreign brands is so large.，It depends on the quality of design.、Manufacturing Quality and Customer Experience Quality。Hitachi、Komatsu、Carter, these foreign brands，Now the quality is still second to none.。In terms of durability，Hitachi's machine can use 1..80,000 hours。There is no problem with the design, manufacture and brand of products.，But the design quality，Price included，Customer requirements for various working conditions，The development of product lines is a problem that foreign-funded enterprises need to seriously deal with.。Finally, the quality of experience.，For example, the timeliness of service，This is where our foreign-funded enterprises should learn more from domestic brands.。
Fei Chunjiang：Komatsu currently has 33 agents in China.，There is mutual respect between Komatsu and the agent.、Mutual equality、Mutually independent relationship。There are very good communication channels between them.，The agents set up an agent association.，Set up and operate、Market、Serve three chapters。Agents exchange market related information through three chapters.，Regular exchange meetings are also organized with Komatsu.。Some policy formulation and release of Komatsu，It also solicits the opinions and suggestions of agents.，I think this communication channel plays a very important role in Komatsu's long-term operation.。
Second、Komatsu is confident of China's long-term and stable economic development in the future.。Komatsu is a century-old enterprise.，It has experienced many cyclical fluctuations of high-speed growth and decline.，Move forward in the fluctuation，We have accumulated a lot of experience in dealing with it.。
2019，Komatsu's equipment has exceeded 300,000 units in the domestic market.，At that time, it was expected that the market would enter a downward cycle.。Because the forecast is long-period.，Therefore, at the annual meeting of agents in that year, it sent a clear signal to agents everywhere.，Remind everyone to carry out cost control，Komatsu has also actively taken corresponding measures.。
In the downturn of the industry，Enterprises need to further improve the efficiency of enterprise management，Reduce costs。2020-2022，Komatsu has made constant internal changes.。2022，The original Komatsu factory in Changzhou、Shandong Jining Komatsu Factory，Take the lead in realizing digitalization。On April 1 of this year，The original two factories in Changzhou were merged into one factory.，Two factories in Shandong merged into one factory.，Through such a change.，Enterprises have sustainable development.，Be a century-old enterprise。Komatsu, a century-old enterprise, is in the fluctuation of the economy.，It needs to be adjusted and changed at any time.。
With the intensification of market competition,，Products that used to be profitable may now become unprofitable.，The market share of foreign brands has also increased from 95.%Down to 15 now.%Left and right。See Chinese national brands、Made in China has made great progress.，We are all very happy.。These brands compete.，It is also constantly promoting the development of the industry.，At the same time, it also promotes foreign brands to continuously improve production efficiency.，Reduce the cost of enterprises。Komatsu's business philosophy is how to create value for customers.。Some of our products are in short supply in the market.，These are all sustainable development achieved through change.。
Qi Jun
Finally, ask everyone from their own point of view or the perspective of the enterprise you serve.，Put forward the judgment on the market trend of construction machinery in 2023。
Ma Chunqing：A new bull market has begun.。
Zhu Jianxin：The market is still low before and high after the trend.。
Wang Dujuan：Look forward to the situation in 2023.，In the future, the overseas market will certainly enter a high-speed growth.。
Cheng Xiaoming：The market is low before and high after，Foreign markets will be slower.，The domestic market can be a little faster.。
Zhu Jianxin：Only refers to the domestic excavator market，This year is still the bottom.，It will be better the year after next.。
Liu Changcheng：This is a crucial year for everyone.，I think it will go up in the fourth quarter.，It's gonna be a little difficult before that.。
Li yuansong：Foreign export markets will remain stable.，The domestic market should have a period of rapid growth.。
