Dahe Xuangong Equipment Co., Ltd. Taps the Potential of Market Segmentation to Achieve a New High in Production and Sales of High-end Castings

March 17, 2023

Recently，More than 30 tons of high-end castings customized by the cast iron branch of Dahe Equipment Xuangong Company for Ningxia Little Giant Machine Tool Co., Ltd. were delivered smoothly.，Product quality、Delivery date、Machining accuracy fully meet customer needs。From January to February，The branch plant produces a total of 1408 tons of castings.，Product order sales of 1139 tons，Year-on-year growth of 38%、17%，Production and sales have exceeded the established target tasks.。

Since this year，Dahe Equipment Xuangong Company pays great attention to the development of cast iron plate，Continuously optimize the client structure and enhance the ability to create efficiency，Protrude“Four more concerns”，Strengthen market segmentation and personalized market expansion，In-depth study of market demand，Form a new differentiated competitive advantage for high-end castings。The cast iron branch carefully combs the completion of the weekly production plan and the delivery statistics.，Weekly production tasks shall be assigned accordingly.。Set up a customer development team，Implement“Point with line、Combination of dots and lines，Bring the new with the old、Combination of old and new”Programme，Improve the success rate of customer development，Further expand the breadth and depth of communication with customers。Hierarchical management of customers，Carry out precise visits，Solve customers' practical problems in a timely manner，Provide value-added services at the same time，Explain casting knowledge to customers、Assist customer to understand casting performance。Customer managers regard visiting customers as the main way to improve their business level.，Through long-term immersive and intimate communication，Become the customer's trustworthy purchasing advisor，A series of measures have been taken to boost the efficiency of high-end castings in the factory.。

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