Under the sweeping wave of mobile Internet，Traditional enterprises stand at the crossroads of Internet strategic transformation，Some enterprises accelerate aging，Some enterprises are becoming more and more vigorous.——Sany Group belongs to the latter.。In recent years，Sany Group has successfully created a new industrial retail format through digital strategy.，One of the most representative，Annual, no doubt.“Sanyi New Year Joy”。Starting in 2021，Every year, the Sany Group holds a ceremony to celebrate the Lunar New Year.“Sanyi New Year Joy”Spring brand marketing activities with the theme。
This year“Sanyi New Year Joy”During the event，Sany Group Joins Hands with Tencent King Life，Opening a week-long game cross-border joint special cooperation，Among them, the joint special live broadcast was held on February 24.，More becauseIt is the first time to create cross-border live broadcasting cooperation between national-level construction machinery brand and popular games.And the success of breaking the circle is eye-catching.，Attract super220,000People watch，And have super1. 40 thousand People participate in activities。
Games help traditional enterprises digitalize
Joint event special live broadcast detonates eye-catching
The cooperation between Sany Group and Tencent King Life，Take Sany Group's New Year Happy Benefit Node as an Opportunity，Take Sany Group's online mall as the entry point，During the week-long special game cooperation,，The first in the industry“Cross-border cooperation between construction machinery industry and popular games”Special live broadcast for detonation，To achieveThe broken circle is eye-catching Effect 。
During the cooperation，Game Material in Sany Group Flying Book Announcement、OASystem、Large screen in the park、Customer CloudApp、Trinity TruckApp、Sany official website/Online and offline channels such as shopping malls are fully displayed.，Create a strong atmosphere of activity within the group，At the same time，Related posters、Articles are also available through industry websites.，Sany Group Wechat Public Number/Video number and other channelsSpread to the industry crowd，It further strengthens the influence of this cooperation both inside and outside the industry.。
At the same time，With“Sanyi New Year Joy”A ticket-issuing activity with the themeIt is also passed through the official channel of Tencent King Life.Synchronous push of multiple resource bitsTo be able to show to many King Glory game players.。During the entire cooperation period of seven days，Total cumulative attraction4. 30 thousand Game users。
Final，Joint special live broadcast on February 24，It not only attracted the attention of a large number of King Glory players.，At the same time, it also caused a lot of repercussions within Sany Group and its customer groups.，It can be said that“Double Kitchen Ecstasy”——Public account before and after live broadcast、Related messages can be seen everywhere in the comment section of the video number.。
Sany Group Wechat Public Number Background Message
National manufacturing brand×Popular Games
Alternative cross-border tapping the potential of digital marketing
Sany Group is one of the leading enterprises in the field of equipment manufacturing in China.，Its products and influence have already covered the whole world.，For the development of China's infrastructure and manufacturing industry，And“A beltAll the way”The promotion of international cooperation has played an important role.。At the same time，Sany Group is also an early development in the domestic manufacturing industry.Digital transformation，Typical enterprises focusing on innovation in the field of communication——At the end of last year, the group was successfully selected as the first batch of pilot demonstration list of the Ministry of Industry and Information Technology for the integration of new generation information technology and manufacturing industry in 2022.“Digital navigation”Enterprise。
This is a cross-border marketing cooperation with Tencent King Life.，It is also another innovative practice and exploration of Sany Group in digital transformation.。Digital marketing cross-border cooperation between national manufacturing brands and popular games，What unusual things can it bring to both sides?“Chemical reaction”，Through a week-long joint cooperation, it has begun to take shape.。
Not only that，In the specific landing process of cooperation，In recent years, Sany Group has made great efforts to build its own online live broadcasting platform.、Online peripheral mall applets and customer communities covering the whole country，Have played an important role.，It also shows thatThe great potential of traditional manufacturing enterprises in digital marketing cooperation。
