September 16, 2022
If we say that Liugong's international career is a big ship sailing to the blue dream.,Then the global network is the crew of the ship.,Can the big ship return with a full load?,Depends on all the crew working together.、pull together in times of trouble。
Central Asia is a land corridor connecting Europe and Asia.,It has always been a competitive place for many global construction machinery brands.,Liugong started early in the Central Asian market.,But the development has been relatively slow.,And the breakthrough in 2021 gives us confidence.。“This is the honor of the entire Liugong Central Asia market team.,This year, we will also challenge new goals.。”Li Jianchun, Sales Director of Russian Region of Guangxi Liugong Machinery Co., Ltd., said.,With the establishment of Liugong's subsidiary in Uzbekistan,,Network Layout of Central Asian Market、Service accessories will be further improved。At the same time,Be able to forge ahead steadfastly with a、The United and struggling team fought side by side.,Liugong's Central Asian Market Has a Promising Future。
Be down-to-earth and focus on key points Enhance customer viscosity
“No matter what kind of market,Be patient to do it.,More importantly, we should consider from the customer's point of view.。”This is what Li Jianchun often conveys to the team.,Compared with other brands with mature operation,He asked the team to change from the market.、Strategic layout,And multi-dimensional analysis of customer groups,Make sure that there is no one but me,People have their own advantages.。
A few days visit to the Central Asian market,We deeply realize that the market is like a battlefield.,Countless brands in a mining area compete on the same stage,Whose quality is hard enough?,Service is good enough,Parts respond in a timely manner,That's the whole operation area.“Beloved”;Overseas officers and soldiers of Liugong prepare their luggage at any time.,As long as customers have needs.,Be sure to arrive at the first time.……Countless days and nights on the road of internationalization of Liugong,Only for customer satisfaction。
Today's Construction Machinery Brand Competition,Far more than the competition of the product itself.。How to seek a breakthrough,Maintain high-quality development,In Liugong“Fourteen five”Under the guidance of strategic objectives,The Central Asian team is clearly aware that,Need to make up for their own shortcomings,Insist on focusing on large customer groups.,Focus on building 2-3 powerful strategic distributors,Layout the corresponding market network,Improve the spare parts reserve,Do differentiated services,Enhance the basic capability of the platform,Gradually implement localized operation。
In recent years,The entire Russian-speaking market, including the Central Asian market,With global political and economic turmoil,This is an opportunity for Engineer Liu.,It's also a challenge。“Now that the opportunity has come.,Then we have to be ready to fight.。”Li Jianchun said,At present,They are in the channel layout.、Customer classification,And seeking common ground while reserving differences in service.,Enhance customer viscosity,Strive to provide excellent products and services to customers around the world。
Set up a subsidiary Make a good reserve of spare parts
Engineer Liu is in the Central Asian Market.“The Belt and Road”An important market in the world.,It is also one of the potential strategic markets in the Russian-speaking area in the future.,Engineer Liu is here“Fourteen five”Its importance is clearly defined in the overseas strategy.,And plan accordingly。
“According to the company's strategic plan,We will set up our first subsidiary in the Central Asian market.——Uzbekistan subsidiary,Further cultivate the Central Asian market。”Li Jianchun said happily.,At that time,We will have a more robust organizational structure.,Sale,Training,And service outlets,Provide products and services to customers in a more timely manner。
With the globalization of economic development,And“The Belt and Road”Continuous deepening of construction,Liugong's layout in the Central Asian market will also be gradually extended.。With the establishment of the Uzbekistan subsidiary,Engineer Liu will build channels in the Central Asian market.,Network layout,As well as brand building and other aspects to form a joint force.,Become another important market in the Russian-speaking area of Liugong。
At present,Liugong's Central Asian market is gradually growing.,Judging from the market performance in 2021,It is a market with obvious growth in the whole Russian-speaking area.,Sales in 2021 andSales revenueAll of them achieved high growth year on year.。“Want the market to be good,Service accessories are indispensable。”Li Jianchun said,After the establishment of the subsidiary,We will focus on building and strengthening spare parts reserves.,At the same time, we will work together with dealers to win the Central Asian market.。
A team with passion and fighting power
Li Jianchun, who has been working in the construction machinery market in Central Asia,He is familiar with the local conditions.,Join Engineer Liu,Not only because Engineer Liu is down-to-earth、The spirit of daring to venture and fight,He was also moved by Liugong's long-term strategic goal of development.。“Engineer Liu is United and friendly.,Passion is upward,And enterprises with ambitious strategic dreams。”Li Jianchun said,The encounter with the Central Asian team is more expected and full of strength.。
In the Central Asian market,There are not only market leaders like Li Jianchun.,And Jiang Chao, who has been tempered by the market for a long time.,Dare to fight and dare to rush、Chen Jincilang, Who Accurately Controls the Market Trend,Chen Hao, who entered the market not long ago but full of passion,There are also outstanding service experts Ouyang Shuo and Tan Zhen of Liugong who have been rooted in the front line of overseas service for 10 years.,There are also many new local employees.……It is in such a group of people with dreams.、Under the struggle of passionate overseas soldiers,Engineer Liu has gone further and further in the Central Asian market.。
“It has always been my goal to build a fighting team.,Learn if you don't know.、Ask if you can't.,As long as you have passion and dreams.,There is nothing bad to do.。”Li Jianchun said,One hero, three gangs.,The success of a market,Must be a team achievement.。
The heart has a direction,The road must not be far.。Engineer Liu and the dealer、Customers work hand in hand,Close cooperation,Jointly walk out an extraordinary road of development。Believe,In the future Central Asian market,Engineer Liu is sure to go far.。
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