Recently, sponsored by the authoritative media "transporter", with Innovation leading ” Theme “ Wisdom far cup & throughout; The results of the evaluation of the commercial Vehicles of transportation people's reputation in 2019 have been confirmed. After the comprehensive analysis of the big data of the brand index list of "transportation people" and the comments of professional drivers, the commercial Vehicles of mann won the award of high-end all-round full value brand of public praise.
mann has been awarded the high-end all-round full value word of mouth brand award in the 2019 evaluation of transporter commercial
Vehicles
In & other; The new four modernizations & throughout; & ndash; & ndash; Under the background of intelligentization, electrification, network connection and sharing, China's commercial vehicle market has ushered in a new round of upgrade and renewal period, with a more diversified overall development trend. How to stand out in the fierce market competition, how to achieve the double upgrade of products and services, how to achieve the double harvest of sales results and user reputation, has become an important issue for commercial vehicle brands.
mann TGX Tractor
In early 2019, the industry's leading media. Transport people throughout &; Then I began to track and analyze the communication content of various commercial vehicle brands throughout the year. At the same time, combined with the evaluation of logistics users on brands, products and services, I accurately observed the market and user needs through big data algorithm, made monthly summary ranking, and selected the brands with excellent comprehensive strength at the end of the year. In this selection, mann commercial vehicle China won the award of high-end all-round full value of the word of mouth brand.
With advanced German vehicle manufacturing technology, superior product quality, intimate customer service experience and significant advantages in TCO vehicle ownership cycle full cost, mann commercial vehicle China has achieved sustained and steady sales growth in 2019. Among them, the sales volume of Tractors increased by 21% year on year, the sales penetration rate of key customers of Tractors increased by 67% year on year, and the satisfaction of customers increased by 27% year on year. Although China accounts for just 2% of mann's global sales, it has climbed to become the fastest-growing regional market in the world over the past three years.
Based on the actual needs of the Chinese market and users, mann optimizes the models in terms of design, technology and comfort. Take the mann TGX high efficiency tractor as an example. Its output power is up to 320 horsepower to 540 horsepower D20 and D26 engines, 12 speed MAN TipMatic ® Automatic shift transmission, BrakeMatic ® Braking system, electronic Stabilizer (ESP) system, adaptive cruise control system, lane keeping system, comfortable and spacious cab, lightweight design, etc., all aim to bring Chinese users a more fuel efficient and efficient driving experience.
In terms of dealer network and service, mann not only further expanded the cooperation network, sales and service scope, but also cooperated with dachang bank to build worrie-free operational vehicle rental service, and jointly provided one-stop high-quality service from pre-sales to after-sales for local logistics enterprises. In addition, there are as many as 23 times of marketing and communication activities to give all-round support, from products to brands, to enhance brand awareness and shorten the distance with users.
MAN Truck & amp; Bus is one of Europe's leading manufacturers of commercial vehicles and transport solutions with annual revenues of approximately eur 10 billion (2017). The product range includes vans, Trucks, buses and diesel and gas engines, as well as terminal to terminal passenger and cargo transport services. As a subsidiary of the Volkswagen group of Trucks and buses, mann employs more than 36,000 people worldwide.
In the future, mann will continue to optimize the efficiency, reliability, safety and comfort of the product, the vehicle manufacturing process height requirements, high quality of the product considerations. While focusing on quality, mann will continue to introduce more adaptive and efficient modern service mode and road transportation solutions based on the specific conditions of the Chinese market, constantly improve its own quality and market competitiveness, and strive to lead the market front with excellent product quality and service concept.
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