Skyjack launches ‘WE RISE’ campaign for global rental industry

July 31, 2020

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Skyjack has announced its global campaign - called WE RISE – that builds upon the company’s core value and the steps the rental industry has taken to become stronger, and more connected with communities and employees during Covid-19 and its aftermath.

In doing so, the company said it has adopted a quotation that seem to fit the spirit of the access rental industry, which is attributed to the 19th century writer and orator, Robert R Ingersoll: ‘We rise by lifting others.’

“Skyjack has a longstanding reputation for being easy to do business with. In the past few months, we have seen how Covid-19 and other social issues have changed the way our customers and we see the world. These have been serious and worrying times,” said Ken McDougall, president of Skyjack.

“However, out of adversity comes strength. We aim to support the rental industry during the good times and the bad and we have been heartened by the positive attitude of the rental industry. As we say at Skyjack: ‘Tough times don’t last, but tough teams do’. This is true of Skyjack, but importantly it is clearly evidenced in the rental industry as a whole.”

Skyjack aims to recognise that positivity and wants to highlight the steps people are taking to get back to growth. Through its WE RISE campaign, the company encourages rental companies around the world to share their stories on:

• Community donations and help
• Customer care and protection
• Staff care and protection
• New approaches and practices for the ‘new normal’
• And many more

In return for sharing their stories, these rental companies will be entered into a draw for a free Skyjack SJ3219 scissor lift or its cash equivalent to be donated to a charity of their choice. The winner will be revealed at the ARA tradeshow in the US, which is set to take place in February 2021. In addition to the main draw, each entry will receive a Skyjack thank you gift.

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