Time is running out, and the millennium is still ahead of us. In a twinkling of an eye, the curtain has been drawn on the 2020s.
The year 2019, which has just passed, is undoubtedly a meaningful year. This year, the new China ushered in the 70th birthday, coincides with the doosan construction machinery into China's 25th anniversary. This year, the construction machinery market ups and downs, again gratifying growth, and doosan also continued to consolidate the basic skills in the Chinese market, implement the customer-centric concept, dig deep product value, then expand the market development, refresh the brand image, continue to fulfill corporate social responsibility... With the continuous efforts of intensive farming, doosan has submitted a high-quality answer sheet to the Chinese market.
focus on the main industry star products to be listed
Excellent products are the beginning of the enterprise, but also doushan to the greatest efforts to tamp and innovation in the field. Over the years, doosan has been following the pace of China's construction machinery development, witnessing and accompanying the expansion and upgrading of the Chinese market. In 2019, doosan will focus on its main business and launch 7 new products with excellent product quality and innovative design thinking.
In March 2019, three 9C series upgraded products known as xiaodao sanbao — & ndash; Dx60e-9c, dx65-9c PLUS and dx75-9c PLUS are listed on the market, continuing the characteristics of doosan xiaodui which are energy saving and fuel efficient, flexible, comfortable and efficient, and subtly improving the habits of Chinese users and market demand.
In October 2019, doosan construction machinery new product release conference was held in Beijing, dx360lc-9c, dx450lc-9c, dx490lc-9c. Throughout the three musketeers &; Out of the scabbard, the sharp blade directly hit the current Chinese market for environmental protection and mining Excavator demand pain point, for the Chinese market injected new vitality.
In November 2019, doosan launched a special ldquo for earthwork customers. Double hundred & throughout; Product dx200-9c, targeted to improve the overall operation speed of equipment, can be regarded as the preferred product of earthwork customers.
image renewal and co-construction of comprehensive brand power
7 new products once launched to win the choice and trust of customers, continuous sales highlight the strong brand vitality behind the power of excellent products, but also let Chinese customers to the future to ignite new expectations. Under the strategy of optimizing the layout of new products in 2019, the brand image of doosan is also actively seeking new changes.
In August 2019, the service engineers of dushan dealers all over the country changed the new tooling, and the service Vehicles were also changed with a new look, showing the spirit and service attitude of dushan with a new, unified and standardized image. In September 2019, doosan changed the main color of construction machinery products such as Excavators, Wheel Loaders and bendable articulated dump Trucks to “ Caylos orange ” In order to show a more differentiated product image and further improve the safety of the construction site. In October 2019, doosan construction machinery officially announced a brand new slogan in Chinese — & ndash; Innovation drives unlimited, which explains doosan's ability and determination to take innovation as the source power of enterprise development, realize unlimited business possibilities and create greater value for customers.
Product innovation spirit and brand development responsibility, together to build doosan construction machinery unshakable comprehensive competitiveness. In 2019, doosan has also won the support and recognition from the industry and the community for its unremitting efforts, winning multiple awards.
In April 2019, at the 2019 construction machinery product development (Beijing) forum, doosan dx380lc-9c won the title of China's TOP50 construction machinery products of the year. In August 2019, at the 15th annual China credit ceremony, doosan was honored as the most influential brand in China's construction machinery industry. , & quot; Chinese Excavator market users satisfied with the first brand. ; In September 2019, doosan dx300lc-9c won the CMIIC2019 star product award … & hellip;
CSR regenerating brand value recognized
Due to its emphasis on corporate social responsibility, doosan will continue to make efforts in CSR in 2019, integrating corporate social responsibility with its main business and putting it into practice.
In September 2019, Doosan officially released Doosan Infracore (China) social responsibility report, which was the seventh consecutive year that Doosan released social responsibility report and the third consecutive year that Doosan was awarded by China corporate social responsibility report rating expert committee “ 5 star & throughout; Highest evaluation. Doosan will be launched in the whole year of 2019. Doosan China 25th anniversary journey of hope ” 150 doushan people visited 28 doushan hope primary schools across the country and donated materials worth 700,000 yuan, bringing practical help to the educational work in China's less developed areas and the hope of changing the fate of children in difficult circumstances.
Doosan was crowned in November 2019. 2019 China three-star enterprise citizen ” List, and in the “ The 2nd Beijing responsibility exhibition & release conference of the blue book of corporate social responsibility (2019) ” On, won the mechanical equipment manufacturing industry social responsibility development index ranked first.
Continuous product iteration, continuous brand renewal and continuous practice of corporate social responsibility demonstrate doosan engineering machinery's commitment to quality and commitment to the Chinese market. In the quietly approaching 1920s, customers put forward higher requirements for products and services, doosan will also move in time, with more energy conservation and environmental protection products, intelligent thoughtful service, take a strong step to promote the further upgrading of the Chinese market.
