In 2019, China's high-altitude work platform market shows a leapfrog development, as a manufacturer of high-altitude industry “ Million dollar club ” One of the members of the XCMG high altitude work platform development momentum.
December 28, “ Seize new opportunities and fight for a new journey to the top of the world The 2019 XCMG high-altitude work platform industry development summit was held in xuzhou, jiangsu province. On the sidelines of the meeting, the reporter of "high altitude mechanical engineering" interviewed Mr. Li qianjin, secretary of the party committee and general manager of XCMG fire safety equipment co., LTD., and asked him to understand the production capacity and technology of the new XCMG fire protection base after its operation, the industry development trend in 2020 and the future development plan of XCMG fire protection.
Adhere to one track mind, achieve the sustained and steady development and rise of the high-altitude work platform industry
Since the independent operation of the company on February 14, 2016, in the past three years and 10 months, XCMG's two major industries of fire protection have achieved rapid growth in leaps and bounds and doubled in size. The production and sales scale of the arm high-altitude work platform has been ranked the first among domestic brands, demonstrating the strong development momentum and the strength of catching up with the leader.
Adhere to XCMG “ Technology is leading the way, can not be destroyed; Gold standard product development concept, adhere to “ Three high one ” Strategy, give full play to the boom products technology research and development and manufacturing advantages, occupy the technical high point, leading the development of the product industry. Mr. Li expressed that. Adhere to the concentration, focus, professional attitude, to achieve the sustained and steady development and rise of the high-altitude work platform industry. Throughout the &;
The country's most intelligent production base for fire Trucks and AeriaL Work Platforms
& other; The official operation of the new base indicates that we are standing at a new starting point and a new height. Throughout the &; Mr. Li said that with the help of the new base platform, XCMG aerial work platform will further integrate all resources, further improve the core competitiveness of the enterprise, and further consolidate and establish the absolute superiority of XCMG fire protection in the industry.
XCMG has invested 1.3 billion yuan to build a new base for the industrialization of intelligent manufacturing. After more than one year of construction, XCMG has fully built a digital, intelligent and modern factory, which has officially entered into operation. & other; The opening of the new base will be a milestone in the leapfrog development of XCMG fire protection, and also an important strategic layout to realize the development of the high-altitude work platform industry. Throughout the &;
& other; XCMG high altitude work platform has always taken product quality as the top priority for the enterprise to achieve long-term development. We are confident and capable of building a new base with a high level of intelligent manufacturing to bring better product experience and more product solutions to our customers. Throughout the &;
In the future, XCMG fire protection will take the new intelligent manufacturing base in production as the springboard, focus on the safety industry, and vigorously promote the high-altitude safety equipment industry to achieve specialization, integration, scale, professionalism, concentration, focus, to create “ Easy to use, useful, practical and durable The global high quality, high-end products group, for the development of China's high altitude industry.
Looking forward to 2020, build the manufacturer of aerial work platform with the most brand value
With the progress of urbanization, the high-altitude work platform has been widely recognized by the market for its safety, high efficiency and economy, and its application field is expanding day by day. Currently, China has become the world's fastest growing market for high-altitude platforms. In 2019, about 50,000 units will be sold in China, with a sales volume of about 6 billion yuan in the domestic market. China has 140,000 devices. Market growth is expected to remain high next year.
According to the analysis of the capacity of the mainstream manufacturers in the industry at present, there will be obvious excess capacity of all manufacturers in 2020, especially in the field of shear forklift, the competition will be particularly fierce and the market competition will be white-hot. In 2019, about 11,000 arm cars were sold in China, a year-on-year growth of about 83%, of which 70,000 were sold domestically. It is expected that the sales volume of arm cars in China will reach 35,000 by 2025, with a compound annual growth rate of more than 20%, among which the domestic market sales will exceed 20,000. Arm car demand continues to flourish, the proportion of the structure continues to improve, the future market space is vast.
& other; The market space is large and the market competition is very strong. In the future, the market competition will be the competition of enterprises' comprehensive resource integration ability in financial capital, brand reputation, social influence, talent, management, marketing service, supply chain and other aspects. Whoever does better will be the winner. Throughout the &; Mr. Li especially emphasized that XCMG will take the double improvement of capacity and quality of the new intelligent manufacturing base as an opportunity, and rely on the technical background and social influence of XCMG group to achieve high-speed and high-quality development.
Future development plan: lock in the domestic first, the world's top three goals without wavering
For the future, Mr. Li said: We will take the new base into operation as an opportunity to accelerate industrial development and remain committed to the goal of being the first in China and the top three in the world. Throughout the &;
As for the future development plan, li proposed several measures. From the aspects of technology, self-management, export, brand value building, market service and customer cooperation, etc. Mr. Li said that XCMG high-altitude work platform, relying on XCMG group, will continue to take market demand as the orientation, continue to promote product development and upgrading, improve product spectrum, to ensure diversified product demand in the market.
In 2019, XCMG will participate in a number of large-scale professional exhibitions at home and abroad with high-altitude work platform products, and further build a globally renowned and high-value brand. In the future, XCMG high-altitude work platform will continue to deepen its unique advantages, enhance its brand influence, market awareness and enhance its brand competitiveness.
In addition to its advanced technology and valuable brand, XCMG has also stepped up efforts to improve its overseas layout and expand its overseas market coverage. By the end of 2019, XCMG has completed the European Union CE certification, the United States UL certification, the Russian certification, the Korean KC certification, and has developed high-temperature and extremely cold models for different regions of the world. XCMG high-altitude work platform has established a complete service model by utilizing the group's channel system covering the whole country and overseas markets. We will build a network of 50 spare parts outlets nationwide to improve spare parts support capabilities. And will continue to carry out the service leading strategy, increase the allocation of resources, to build a service brand.
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