On January 10, mann commercial Vehicle China year-end media appreciation meeting was successfully held in Beijing. At the meeting, Mr. Thilo Halter, President of man commercial Vehicles Asia Pacific, reviewed the performance of 2019 together with the guests, and Shared mann's future strategic plan. In addition, a new series of mann factory lubricants have also been upgraded to market, fully demonstrating mann's development philosophy of high efficiency, energy-saving, innovation and upgrading.
mann commercial Vehicles China year-end media appreciation meeting
Along with the continuously strengthen and perfect infrastructure projects and advance the emissions of upgrading, the development of Chinese commercial vehicle market and overlapping new momentum, at the same time, in the new energy technology and intelligent snatched technology constantly optimized background, commercial vehicle also usher in a new era, the development of science and technology strength and quality security has become an important driving force commercial vehicle brand to stand out. In the face of development opportunities and competition challenges, mann commercial vehicles by virtue of advanced German vehicle manufacturing technology, excellent product quality, intimate customer service experience and significant advantages in TCO vehicle ownership cycle full cost, achieved steady growth.
Mr. Thilo Halter, President of man commercial vehicles Asia Pacific
In 2019, the sales volume of mann commercial vehicle Tractor increased by 21% year on year, and the sales penetration rate of key customers of Tractor increased by 67% year on year. The business of firefighting chassis continued to lead the industry, and the field of airport logistics also realized further growth. In addition, more than 1000 people have participated in mann's efficient driving training program to maximize the value of the vehicle. In terms of after-sales service, the annual sales growth rate of mann accessories increased by 33% year on year, and the satisfaction rate of accessories reached 95% in the second half of 2019. Sales promotion award ” . It is worth mentioning that mann wrote in TÜ V 2019 report has been rated as ldquo for 7 consecutive years; Best performance ” With an average failure rate difference of up to 13% compared with other brands, mann has an indisputable advantage, especially in vehicles that are more than two years old.
In 2019, mann cooperated with dealers in suzhou, nanchang, shenyang and jinhua, expanding its partner network, sales and service scope. In addition, the call center hotline has been set up to further listen to customer needs and expand service channels. In September, mann teamed up with dachang bank to build a worrie-free business vehicle rental service, providing local logistics companies with one-stop quality services from pre-sale to post-sale. As the world's leading manufacturer of commercial vehicles and supplier of road transport solutions, mann has long been a leader in sales and after-sales customer satisfaction in eight major European Union countries. In 2019, sales customer satisfaction in China increased by 27% year-on-year.
after-sales service of mann commercial vehicles introduced by wang yong
In terms of marketing and communication, mann continued the outstanding performance of the industry leader, successfully held 23 marketing and communication activities, including efficient driving tour, mann tour season, national road show and many other wonderful activities, and won the award including “ The first imported heavy Truck of 2019 ” , & other The most concerned import Truck ” , & other Safety heavy Truck import brand ” The seven media awards, including the recommendation award, the high-end all-round brand award and the 2019 China express supplier award, highlight the recognition of the industry and demonstrate the outstanding product strength.
innovation and upgrading lead the future
Mann commercial vehicles not only have efficient and reliable product strength and comprehensive security performance, but also always remember energy saving, high environmental protection and technical innovation. At the meeting, the new mann factory lubricants are also announced to upgrade the market, the series of products using advanced mann formula, strictly comply with the technical standards and quality standards, leading the industry trend of low viscosity, high efficiency, energy saving. This series of lubricating oil is divided into four categories, covering engine oil, transmission oil and axle oil of countries 6 and 5 and below, which can provide long-term and lasting protection for vehicles, further save fuel consumption and reduce vehicle operating costs.
Among them, the new seneng MAN 3677 5w-30 strictly conforms to the special requirements of the latest engine of mann. It is suitable for the models of mann country 6/ euro 6 and below. It is the most advanced engine oil of mann. The energizer MAN 3277 is specially designed for mann country 5/ euro 5 and below with advanced full synthetic formula and excellent comprehensive performance. The yuci MAN 342 S1 75w-90 is suitable for the axles of mann vehicles and other drive axles that need to meet the requirements of the gl-5 75w-90. The axles provide excellent lubrication protection. Foulai MAN 341 Z5 75w-80 adopts advanced 75w-80 viscosity formula and super anti-wear additive technology, which is a synthetic transmission lubricant that meets mann's 500,000-kilometer road test certification. According to the introduction, the following mann will continue to launch mann vehicles exclusive antifreeze, automotive grease, power steering oil and other products.
Step by step, step by step, step by step, step by step. In the future path, mann commercial vehicles in China will continue to be active in time and in the forefront of the industry, continue to increase investment, improve product strength and service level, with a more positive attitude for more customers with customized portfolio of products and comprehensive and efficient transport solutions, assist local logistics enterprises and the development of transportation industry.
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