Long standing exchange experiences, unique regional advantages, highly complementary resources and earnest desire of win-win partnership will further fuel engagement and cooperation between West Asia and North Africa (WANA) countries and China amid the great B&R initiative, which will create new opportunities for Chinese enterprises to venture into WANA markets and seek for overseas growth. XCMG is simply among the large legion of Chinese players that have managed to grasp the new opportunities and made their marks on local business venues arenas.
XCMG has long counted WANA region among its key markets, building up well-functioning distribution and service networks in each country across the WANA region over the past years, enhancing its market presence through increased resident business and service staff, and performing among the best in local market penetration, product awareness, product variety and sales volume. XCMG equipment plays an important role in various construction projects across the region, including energy exploitations, mines, oil fields, railways, highways, industrial development parks, public utilities and so on.
A summary of recent achievements of XCMG equipment in WANA region is as follows:
Qatar's 2022 World Cup Stadium Construction Project
Over 300 pieces of XCMG Earthmoving Equipment were used in the massive project
Besides being the playing field for opening and final matches and the venue for opening and closing ceremonies for 2022 FIFA World Cup (Qatar), the Russell Stadium is a key project for promoting rapid development in the Russell region, and a would-be international landmark in the country. Jointly undertaken by China and Qatar, the roughly USD 767 million project consumed a total of 100,000 tons of steel materials, and was completed within 40 months. With a capacity of 92,000 seats and a roof area of 45000 square meters, it is the largest-ever roof structure engineering in the world, As the equipment supplier, XCMG worked out an integrated solution for the project based on its actual conditions, providing robust equipment support to and reliable guarantee for the successful completion of the Major Stadium for 2022 World Cup Event in Qatar.
UAE Dubai CBD Project
XCMG QUY150 Crawler Crane is performing lifting operations
The modern international metropolis Dubai is the most populous city in UAE, the second largest emirate after Abu Dhabi, and the richest city in the Middle East. As an economic and financial center in the Middle East, it is dubbed as "Trade City" of UAE. At a CBD construction site, a XCMG QUY150 Crawler Crane is performing lifting operations in the long shadow of the world's tallest building Khalifa Tower. In this international metropolis, XCMG has operated for many years, staffing its local subsidiary XCMG Dubai Branch with a professional marketing and after-sales service teams and maintaining good cooperation relations with local government agencies, public utilities and local Chinese companies, and is planning to build Dubai into its regional marketing base in the Middle East.
Algeria Oran Steel Plant Project
A XCMG QY25K Truck_crane/ 'target='_blank' style='color:blue;'>Truck Crane is Performaing Lifting Operation
12 XCMG cranes are performing lifting operations on the construction site of a steel plant in Oran, the second largest city in Algeria. When talking about his experience with these cranes, a conTractor said: “we have experienced turnover accidents with Truck_crane/ 'target='_blank' style='color:blue;'>Truck Cranes of other brands, but such things have never happened to XCMG cranes. Their cranes are very good, really standing any wear and tear!" The simple comments from users bear out XCMG’s ironclad promises: cutting-edge technology and strong durability!
Water Supply Project in Southern Tunisia
A XCMG QY25K-II Truck Crane is Performaing Lifting Operations on a Construction Site
On the southernmost tip of Tunisia, Tataouine Governorate has obvious traits of desert climate: hot and dry throughout the year. In order to make drinking water available to residents, the local government invested in setting up water supply facilities in residential areas. Inclement natural climate, tough construction conditions and tight engineering schedule necessitated continuous operations of equipment in a high temperature working environment. On the strength of its overall advantages over its peers, XCMG won the bid in the end, making a great contribution to the livelihood-improving project.
Egyptian Kalabsha Oil/Gas Construction Project
A XCMG QUY55 Crawler Crane is Performing Lifting Operations on a Construction Site
Strategically perched on the B&R route，our key partner Egypt has long relied on oil/gas exploitation sector as an engine for its economic growth. Kalabsha Oil/Gas Construction Project is a good cooperation opportunity between China and Egypt amid the B&R initiative, not only helping foster a win-win situation for all the partbners, but also greatly contributing to economic development, energy security and social stability in the country. XCMG equipment won the high recognition from all the partners due to its outstanding performance in the project.
Bahrain Dragon City Project
A XCMG QY25K Truck Crane is Operating on a Construction Site
Standing on an area of 115,000 square meters and being home to more than 700 Chinese vendors, Bahrain Dragon City is a second China-Middle East trade & investment promotion center after its Dubai twin, and a large shopping mall integrating retail & wholesale of made-in-China goods, catering and entertainments. Meanwhile, it will also serve as another upscale tourism & leisure landscape in the Gulf featuring Chinese architectural style and cultural traits. XCMG’s highly responsive after-sales services and strong spare parts support and dealers’ personnel security during the project construction has demonstrated the close cooperation between XCMG and its dealers, and was often cited as an example of success in brand localization.
Iran Aseluye Oilfield Construction Project
A XCMG QY50K Truck Crane is Operating on a Construction Site
A XCMG QY50K truck crane is performing lifting operations on a construction site on the Iran Aseluye oil field. According to the conTractor, just now, there were dozen types of XCMG devices working on the construction site, making up over 70% of all the construction equipment on the ground. When asked about the reason why XCMG construction devices were preferred, the conTractor relied: they have outstanding performance, are easy to maintain, and have high serviceability. In addition, their after-sales service is also satisfactory. For example, their service staffers are coming here to make inspections on the operation performance on a regular basis. It is XCMG’s commitment to this market that win local users here.
Viaduct Construction Project in Saudi Arabia's Second Industrial City
A XCMG QUY350 Crawler Crane is Working on the Site
Located on a strategic spot along the "B&R" trading route and being an important partner of China, Saudi Arabia plans to spend USD 400 billion on its infrastructure, meaning much more construction projects in its energy exploitation, public utilities construction and industrial development sectors. It plans to increase its number of industrial cities in 13 regions across the country from 34 to 50 by 2018. Now, in these industrial cities, 5,600 factories have been built or are under construction, with the total investment being more than $100 billion. Over recent years, XCMG has made serious efforts to cultivate dealers in Saudi, and has so far obtained initial achievements.
Sukershaq Business District Construction Project in Kuwait
A XCMG HGP32 Concrete Spreader is Working on a Construction Site
The XCMG HGP32 concrete spreader on the construction site in Kuwait's largest business district - Sukershaq Business District marks XCMG’s successful inroad into the Kuwait market.As the "B&R" strategy was rolled out and goes on in full swing, XCMG is ramping up its efforts in building up sales channels in countries along the B&R route, especially the well-funded gulf states. Despite being small in land area, Kuwait is endowed with the largest oil reserves per capita across the globe, and sees an unceasing stream of projects under construction. Due to its unremitting efforts over the past few years, XCMG is moving rapidly into the sweet spot in the Kuwait market, and wins recognition by more and more customers.
Massive Cleanup Project Outside Baghdad in Iraq
A XCMG QY25K Truck Crane is Performing Lifting Operation on the Site
As the smoke of gunpowder has cleared from the sky over Baghdad, the massive reconstruction is going on in the war-torn Iraq, and cleanup of debris scattered outside Baghdad is really a challenge. Now, Baghdad City Hall and locally stationed U.S. servicemen are doing the job. On the site, a XCMG QY25K truck crane is lifting the wreckage of an armed helicopter, taking part in such a Herculean task by the made-in China equipment for the first time.
New Ashdod Port Construction Project in Israel
A XCMG XGC 800-T Crawler Crane is working on a Construction Site
About one kilometer to the north of the existing Ashdod Port, the Shekel 3.3 billion ($930 million) Newport Project consists of a 1000-meter-long new port and a 2800-meter-long-stretch of breakwaters, and is zoned into the loading/unloading area, warehouse area, office area, etc. The new port is one of great efforts by the Israeli government to provide a safe choice for both domestic and international trades, and will be an important link on the East-West trading route. The XGC 800-T Crawler Crane was deployed for the task due to a tight project schedule, and XCMG professional task force was available at the site throughout the process to ensure project to be carried out smoothly.
Following the business concept of products with leading technology and reliability, XCMG will apply its innovative craftsmanship into construction project. By enhancing overall quality of the whole value chain and providing excellent services, XCMG is committed to meeting the value-added demand of customers and creating a brand-new product experience for customers in a bid to build trust among various users and play a prominent role in infrastructure construction across the WANA area.
