XCMG held new product release in Saudi Arabia

June 18, 2016

On May 11, XCMG Import and Export Corporation and the XCMG Agent DMC Company in Saudi Arabia jointly held the "XCMG Saudi Customer Appreciation Banquet and New Products Release". Over 150 guests included Zhao Liuqing, Commercial Counselor of the Chinese Embassy to Saudi Arabia, Mr. Abdul Sell, the Saudi royal family members, local well-known construction and leasing companies like Saudi Arabia Ahmad, Saudi branches of Chinese enterprises like CRCC, Sinopec, and ICBC and local media like Riyadh Daily.

Mr. Zhao Liuqing praised XCMG’s contribution, and hoped that it would take advantage of the “One Belt One Road” initiative to constantly explore overseas markets and set an example in overseas development. Zhai Kun, Vice General Manager of XCMG Import and Export Corporation gave a warm opening speech, welcoming leaders and friends. Mr. Howar General Manager of DMC also gave welcome words, and reviewed good cooperation and deep friendship between DMC and XCMG, highly appreciating XCMG’s support in Saudi Arabia market.

During the meeting, the vivid video introduction and all kinds of construction case sharing have aroused customer's resonance. CRCC and a local well-known construction company shared their successful experience that adhered to XCMG brand over the years, highly praising the excellent performance of XCMG equipment and efficient after-sales service. “We are very happy to use XCMG equipment”, said a local well-known construction company. The order of 10 sets of land roller from a Saudi Arabia large construction company lifted the meeting to the climax.

XCMG has entered in the Saudi Arabia market for 23 years and provided over 5,000 sets of engineering machinery and equipment, obtaining high recognition from local customers for good performance, efficient components and service support. Ranking the first among domestic counterparts, XCMG has become a hallmark of the Chinese construction machinery brands. XCMG sincerely thanks the strong support of customers. In the future, XCMG will bring together with distributors, take advantage of the “One Belt One Road” initiative, further deeply explore the Saudi market, improve sales system, and strengthen the post-market construction, to provide local customers with high quality equipment and service, as well as more efficient construction equipment solutions. With sincere cooperation, mutual benefit and common development, XCMG will highlight its position of the first brand of the Chinese construction machinery industry.