The Bauma 2016, the world’s largest and most professional expo for construction, building and Mining Machinery, will be held in Munich during April 11 and 17, when renowned construction machinery manufacturers from all over the world will be gathered. SDLG, which has been developing fast in the international market, is expected to shine at Bauma 2016 with innovative products represented by multiple CE products to show the charm of intelligent manufacturing in China to the world.
CE-certified Products Match into European Market as Edge Tools of Market Expansion
During the Bauma 2014, SDLG received the CE certificate granted by TÜV Rheinland, the third party independent certification testing and certification service provider, as the pass to march into the EU market, which allows SDLG to be the first construction machinery manufactures whose loaders can both meet the fourth-stage emission standard and have passed the EU and North American CE certifications all at once.
Exhibits of SDLG at this expo will include new-generation products like loaders L968F, L959F and L948, Excavators E635F, LG6210E and LG6360E, Backhoe Loader B877, Grader G9190 and Road Rollers RD730 and RS7120, all of which, as edge tools for SDLG’s expansion to the European market, have complied with the technical conditions for entry to the European market.
Among those products, the “F-series” Excavators all adopt Tier3 engines, which achieve perfect combination of high power with energy saving and emission reduction and feature low noise and high reliability. Through all-round upgrading of the hydraulic and pump control system as well as in man-machine interaction and intelligent management, the “F-series” Excavators are provided with fully-enhanced performance and industry-leading quality and service life. In addition to optimized power, the “F-series” excavators also adopt brand-new appearance, which, with more modern, international and fashionable design, makes SDLG loaders more distinctive and outstanding among their peers and provide SDLG loaders with more comfortable operation experience.
Backhoe Loader B877, instead, is a multifunctional small construction Vehicle with high cost efficiency that is widely used in road construction and care, cable laying, electric power and airport projects, civil works and other construction occasions, and with the support of diversified optional accessories, it can meet the demand for most complicated working conditions and is more suitable for European customers.
The 3 road Vehicles, featuring extraordinary performance and fashionable appearance, can work with SDLG’s excavators, loaders and other products to meet the requirements for various construction conditions for roads, airports, ports and railways, etc.
Technical Accumulation Boosts Breakthrough from Homogeneity
In recent years, SDLG, by increasing investment in science and technology and technological innovation, has been carrying out the differentiated product strategy and, in combination with the innovative management mode of “Full engagement, innovation in management and technology, and the combination of management, technical and production personnel”, realized breakthrough of products from homogeneity with the technical level approaching world-leading standard.
Construction machinery industry has very high requirements for technical accumulation. SDLG’s products have reached the standard for entry to the European market, which is the result of the company’s persistent exploration in product technology, especially in terms of energy saving. SDLG is the pioneer in Chinese construction machinery industry to research energy saving and emission reduction technologies. SDLG formally initiated the R&D project of energy-saving and emission reduction in 2007 and successfully launched the first generation of energy-saving loader series with the energy-saving rate of over 10% in August 2009. The first generation of energy-saving products, receiving the general recognition of the market and the extensive appraise of the customers, have achieved the sale of over 10,000 units in less than 1 year. In 2012, the company launched the second generation of energy-saving products, which won good reputation for SDLG and became a classical energy-saving product in China’s construction machinery industry. Since the launch of the new “F” series in 2015, SDLG’s full product line has compiled with the national third-stage emission standard. In the meanwhile, SDLG’s products successfully expanded to high-end markets in North America and EU countries, etc. in succession.
Besides the success in the field of energy-saving products, SDLG has also made extraordinary progress in the R&D of high-tonnage products. SDLG has now possessed 4 product lines, respectively for leaders, excavators, Road Machinery and wide-body mining Vehicles, which can provide comprehensive mining solutions and are ideal for rapid overburdening, loading, unloading, transit and transportation of mining materials.
Exploring Overseas Market as an Advocate of “Made in China” Products
Dedicated to being a leading international construction machinery manufacturer, SDLG has set up distribution networks in over 80 countries since the formal establishment of the overseas distribution network system in 2004, and SDLG has been the synonym of “Made-in-China” construction machinery in many countries.
With equipment with high cost performance, SDLG has won recognition in some high-end markets. In North America, SDLG’s brand has expanded from 7 dealers and 12 agencies to 29 dealers and 53 agencies covering US and Canada within only 2 years.
Today, the Asian, African and Middle Eastern markets are still areas where SDLG shows the strongest momentum of growth. In recent years, with the rapid growth in SDLG’s brand awareness overseas, SDLG has achieved rapid growth in such areas. As early as 2014, SDLG already became the first Chinese construction machinery brand to have set up a parts storage center in Southeast Asia, which, located in Singapore, mainly serves the Southeast Asian market, greatly shortened the supply period of parts in such area, helping SDLG to achieve the mission of consistently improving products and services for customers. In 2015, SDLG successfully entered markets in Myanmar, Nepal and Timor-Leste, where SDLG introduced wheeled loaders, Backhoe Loaders and Graders, etc..
In Africa, SDLG launched a new product exhibition hall in Morocco in July, 2015 and launched a new parts and services center in Sudan in June, 2015. In September, SDLG attended the Bauma Africa and launched excavator B877 in Africa.
The Bauma 2016 is the best platform for Chinese construction machinery manufacturers to march towards the high-end markets in Europe. With CE-certified products as edge tools, SDLG will exhibit the power of Chinese construction machinery manufacturers to high-end markets of Europe so that more customers can experience the rise of “Made-in-China” products.
