SEM StageIII New Product Launch Roadshow Starts in Lanzhou

March 10, 2016

SEM, a utility product brand of Caterpillar, started its Roadshow in Lanzhou, China on March 6th,2016, for Stage III new products launch. Nearly 300 customers from local and surrounding area participated the event.

SEM is updating its product line to meet China Stage III Nonroad Mobile emissions standards. Since the Stage III standards are to be effective from April 1 2016, SEM Stage III product overall sales will start before April 1. With Wheel Loaders, Motor Graders, Track Type Tractor and Soil Compactor included, SEM Stage III products are more eco-friendly, high productivity, fuel-economy, ergonomic comfort and Intelligence, compared with Stage II products. Participants could get intuitive appreciation of the advantages of Stage III products by static display, Demo and product highlights introduction on the roadshow. Creatively, Fashion show was adopted to demonstrate new products. Ten models wearing pretty blue and white porcelain garmentwalked leisurely on the stage, when they open arms, images of SEM four categories new products appeared in models’ wide sleeves.

SEM Stage III products outdoor static and demo show.

Customers participate drivingtrialenthusiastically. They all agreed that the operation station has more humanized design. Take SEM 656D for example, premium operation station improves cab sealing and visibility. There are more thoughtful detailed design, like the sliding side

window for better fresh air circulation and joystick hydraulic control for easy and precise

operation.

Customers participated drivingtrial

Besides,customers also took parts in the amusing interaction games, which enabledthem understandStage III products in a vivid way while stretching their bodies. Been impressed and satisfied, many customers ordered products during the event. To reward customers, there were lucky draws session which brought the atmosphere to a climax.

Pablo Van, Caterpillar (Qingzhou) Ltd. Global Distribution, Sales & Marketing Director, delivered speech in the roadshow, he said SEM was always committed to provide more sturdy and reliable products to customers. The roadshows wereaimed to display the advantages of Stage III products and enable customers experience the changes. SEM also devoted itself to creating more value for customers while economizing on energy and reducing emissions.