XCMG Excavating Machinery increases its presence in Africa to a large extent

In the first half of 2015 when the sales volume in Africa Excavator industry decreased by 51.3% on a yearly basis, Xuzhou XCMG Excavating Machinery Co., Ltd. (XCMG Excavating), however, saw a sales growth of 22.9%. That in turn added to XCMG’s brand reputation and awareness. 

As an important node of the “One Belt and One Road” initiative, Africa makes remarkable progress in economy, enjoys an abundance of mineral and forestry resources, and has huge demands for construction machinery. As a result, it is growing into an important market of the international construction machinery industry. In view of this, XCMG Excavating keeps on enlarging its resource input in African market, continues redoubling its efforts in exploitation of key markets, sharpens local dealers’ management, and optimizes and consummates the dealers’ personnel and outlet layout, with a view to rendering professionalized products, services, and training supports. By keeping abreast of China’s pace in implementation of the “One Belt and One Road” strategic initiative, XCMG clings to its product R & D strategy (namely, “High Technology, High added value, High Reliability, and Large Tonnage”), and hastens its exploitation to international market, in a bid to bring the world more high-quality XCMG products. 

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