At 2:30 PM June 2 Russia Time, XCMG held the launching ceremony of “One Belt and One Road” Service Activity in Russia at Booth F4/1 during Construction Equipment & Technologies 2015 (CTT 2015), with the participation of over 200 guests and customers from HSBC, AL, WL, Weichai and Yuchai. The topic of the service activity is “New Silk Road, New Service”. Ms. Zhang Yanmei, vice general manager of XCMG Imp. & Exp. Co., Ltd., introduced XCMG's global layout and the great significance of the Service Activity. Mr. Hao Wenrui, manager of XCMG Russia, introduced XCMG's market performance in Russia. Mr. Su Zimeng, vice president and secretary-general of the China Construction Machinery Association, addressed the launching ceremony. He highly recognized XCMG's service activities in countries along "One Belt and One Road", adding that "the event sets a precedent for the globalization of China's construction machinery industry, sets a good example for Chinese construction manufacturers in responding to and implementing the national strategy of ‘One Belt and One Road', and will improve XCMG's marketing service system comprehensively."
Mr. Su Zimeng, vice president and secretary-general of China Construction Machinery Association, giving speech the launching ceremony
Miss Zhang Yanmei,vice general manager of XCMG Imp. & Exp. Co., Ltd., Giving Speech at the Ceremony
On the ceremony, guests connected the silk ribbon, implying the "interconnection" between China and Russia, symbolizing peace and hope, and marking the kick-off of XCMG "One Belt and One Road" Service Activity in Russia.
Launching of the Activity
Mr. Su Zimeng and Miss Zhang Yanmei at the Booth of XCMG
Ms. Zhang presented the flag of the activity to Valila, general manager of XCMG Russia.The service team established by XCMG Russia and XCMG's local distributor are ready for the event.
Miss Zhang Yanmei Granting Flag of the Activity
As the largest and most influential enterprise with the most complete range of products in China's construction machinery industry, XCMG has topped the list of Chinese construction machinery manufacturers for 25 consecutive years and been ranked 5th in the global construction machinery industry, and has become a world-class high-end equipment supplier.
Entering Russia in 2000, XCMG currently has branches, representative offices, spare parts centers and 12 tier-1 distributors, and is gradually perfecting its marketing and service system. XCMG enjoys high brand reputation and influence in Russia with a market inventory of nearly 20,000 units. When asked XCMG's strategy and measures in Russia, Ms. Zhang said, "With the advancement of Sino-Russia cooperation in the strategy of ‘One Belt and One Road', XCMG will advance localization, marketing and service system construction, adaptive development and financial service system construction in an orderly manner. The service activity we launched today is one of the measures we take to further improve our marketing and service system."
XCMG is committed to continuously creating value for customers, providing premium services, building perfect service network, and supplying spare parts in time. XCMG's professional service teams and efficient processes offer customers fresh close, wholehearted and reassuring service experience. The Russian service team will identify customer demands, solicit their opinions, and provide services such as free check, free training to customers and operators.
XCMG at CTT 2015
Visitors at the Booth of XCMG
XCMG showed up at CTT 2015 with 10 products including crane, Excavator, loader, Road Roller, Grader and Bulldozer. This was also XCMG's eighth consecutive presence in the exhibition. On the opening day, XCMG's booth attracted flocks of customers and got potential orders worth over 30 million US dollars. The exhibition will be a "journey of ice breaking" against the slump in the Russian construction machinery market.
