XCMG’s Localized Products Ceremoniously Unveiled at M&T of Brazil

June 12, 2014

On June 3, 2014, the M&T Expo, reputed as the largest construction machinery exhibition in Latin America, grandly kicked off at the Center of Immigrant Exhibitions in Sao Paulo, during which XCMG’s exhibition booth with the floor space of 1,500 square meters was officially unveiled, and 15 refined products debuted ceremoniously.

Exhibition booth

Industry Association of Brazil visits XCMG Booth

As the exhibitor with the largest exhibition area at M&T, XCMG is an advocate of four major elements, namely, localization, spare parts, service and training, and it marketed 7 localized products including Truck_crane/ 'target='_blank' style='color:blue;'>Truck Crane, Excavator, Grader, and roller, making XCMG a spotlight at the opening ceremony.

Customers halt their steps for counseling

In particular, the display of 6 elevating platforms, the 12T loader LW1200K, and the horizontal directional drill (HDD) symbolizes XCMG’s official entry into the Brazilian market of elevating equipment, mining equipment, and non-digging equipment.

XCMG’s largest loader LW1200K draws much attention from customers

Spare parts display zone-XCMG boasts a strong system of spare parts and services

A staff member briefs customers on the simulative operating system

A customer sits in the simulative operating platform to personally experience the equipment’s maneuverability

Relying on the Spare Parts Center of XCMG Sao Paulo Sales Service Co., Ltd, XCMG displayed a full series of core parts and components together with its complete equipment at this expo, which laid a solid foundation for its further expansion in the market, and reinforced the customers’ faith in XCMG.

The high-quality China-Brazil service team provides XCMG with strong support for its expansion in Brazilian market, and at any time in any place, XCMG always provides customers with the most efficient services while standing in the customer’s perspective.
On a gradual basis, XCMG will put in place its trainings on complete equipment operation, service maintenance, electrical & hydraulic knowledge, and HIRSCHMANN software, etc. In the future, XCMG’s branch in Sao Paulo will focus on developing a set of feasible and efficient training system for core business of the Sao Paulo Branch.

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