XCMG's wonderful debut at the 10th China - ASEAN Expo

September 06, 2013

On September 3, in Nanning International Convention and Exhibition Centre, the 10th China - ASEAN Expo was grandly opened. With 14 products, XCMG made its wonderful debut at the Expo. The exhibition area of XCMG covers 1200 square meters, which is the largest outdoor exhibition booth. XCMG's products have demonstrated the largest quantity, largest scale and highest level of the Expo, and have completely interpreted XCMG's corporate image of the best whole set, widest range and leading technologies, as well as XCMG's manufacturing strength and status based on the world's high-end equipment field.

XCMG is the largest enterprise group in China's construction machinery industry with the most complete product lines, most competitive strength and highest influence. In 2012, XCMG's operating revenue exceeded 100 billion yuan, the No.5 in the world's construction machinery industry, which suggests the Group is marching toward the goal that have make its countrymen proud – to be a world-class enterprise. In the Expo, with careful arrangement and preparation, XCMG's exhibits have comprehensively covered several fields, such as lifting, earthmoving, road building and maintenance, concrete, mining equipment, special Vehicle, in order to provide its clients with overall solutions on lifting, roads construction & maintenance, earthwork excavation and transport, Concrete Pumping, etc..

ASEAN region has always been a strategic market of XCMG. In recent years, with its high quality, full range, superior cost-effective products, XCMG has won the trust of more and more ASEAN clients. XCMG's brand influence in the region is also rising. Meanwhile XCMG has accelerated the localization of its operation in the ASEAN region, including gradually building its factories in Malaysia, planning to build XCMG's own service centers and Southeast Asia spare part operation centers in Thailand, the Philippines and other places. For diversified market characteristics of the ASEAN region, the Company has been conducting various improvements to its products, adjusting product structure, broadening the product range so as to meet diversified, individual needs of different overseas users. For example, XCMG's LHD cab heavy Truck recently ordered by Southeast Asian customers, its LHD cab is safe, comfortable and with good maneuverability. The Truck's systems and structural parts have been designed through application of design concepts. During the Expo, XCMG and its foreign customers have launched various multi-field communication activities to positively promote the XCMG brand and the development of future market in ASEAN.