The “Global Engineering Machinery Manufacturers Top 50 List” released by the China Engineering Machinery magazine, was published in May 2011. XCMG, the leaders of China’s engineering machinery industry, ranked seventh, and continues to lead Chinese enterprises.
This is another leap for XCMG in the Global Top 50 List since it became the first Chinese enterprise to rank in the top 10 (ranking ninth).
In the past year, XCMG has not only achieved dramatic improvements in both scale and operation quality, but also started a transformation in pattern of growth and development model. The past idea of putting scale and speed ahead of everything else has started to change comprehensively into the present concept of improving economic performance based on brand, quality, technology and refined management.
In 2010, XCMG endeavored to improve its research and development which is regarded as the ultimate driving force for improvement by the global industry. Taking advantage of global technical resources, XCMG constantly perfects their technical systems and layout and has shown an overall improvement in independent innovation. XCMG has invested 730 million Yuan to establish a national research center, the XCMG Research Institute, to achieve “world-class innovation”. This institute is not only the incubator future business of XCMG, which will deliver innovative products and updated technologies both home and abroad, but also an innovation platform with worldwide influence. XCMG is determined to strengthen its position as an industry leader so it has voice in the formulation of a world-class standard.
Th Wonderful technical innovation and world-class products of the XCMG have successively come out. These products represent the advanced technology of China and the world, they include; the 500 ton-class, 1000 ton-class and 1200 ton-class all-terrain
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Truck Cranes，2000 ton-class
Crawler Crane, 12 ton-class large-duty loader (China largest), 88-meter altitude fire engine (Asia highest), and fourth generation intelligent field equipment. At XCMG, the product strategy of “high technological content, high added value, high reliability and large scale” is becoming a reality.
In 2010, XCMG made progress in improving their industry chain system and other areas. Years ago, XCMG with the world leading component manufacturers and established many joint stock companies. In 2010, the XCMG purchased two manufacturers which produce key components for developed countries and made them part of their own industry system to further strengthen and perfect their industry chain system. Therefore, the XCMG key component system has been enhanced and the component shortage problems which have plagued the industry will be solved. With the full operation of the engine manufacturing base jointly established with Doosan, a world leading engineering machinery manufacturer, XCMG provides the “engine” in this key cooperation and improves system integrity.
While improving the industry chain, XCMG has never neglected to reinforce its business arrangements. Based on its performance in the traditionally advantageous crane business, XCMG has currently become the runner-up in the global travelling crane industry. At the same time, XCMG is crowned as a leader yet again in the Chinese field equipment industry. In the competitive loader field, XCMG has overcome numerous blockades and greatly elevated its market position and influence. In order to consolidate the current advantages and at the same time create space for growth, XCMG has focused on traditional business and strategic business represented by
Excavator,
Concrete Machinery and heavy-duty
Truck markets since 2010. XCMG has invested 5 billion Yuan to establish a huge crane manufacturing base, invested 3.3 billion Yuan to establish a large-duty loader concrete batch plant manufacturing base,
Excavator base and environmental sanitary machinery base. It has also invested 11.9 billion Yuan to set up a modern
Heavy-duty Truck manufacturing base.
Along with the continuous improvement in business layout, XCMG has embodied great vitality and powerful competition in global business development. In the first year of the implementation of China’s “twelfth five-year” plan, XCMG invested tens of billions of Yuan into the Fengxian District of Shanghai to establish a manufacturing base of export products to facilitate the development of global business. It has established a worldwide logistics center in the Middle East. After having purchased the foreign component enterprises, XCMG has recently invested billions of Yuan to establish an assembly and manufacturing base in Brazil. With the increasing maturity of the manufacturing and research industry layout, in 2010, XCMG further advanced the construction of international marketing service channels. XCMG has established the most complete and intensive marketing network within the Chinese engineering machinery industry both in the markets of developed countries and developing countries around the world. Based on motivation from different levels and links, the influence of XCMG has been elevated in strides since 2010. In some areas, XCMG has become the most popular Chinese engineering machinery brand for the local customers.
