July 12, 2024
Make the world work together.
In the near future,By the World Brand Lab(World Brand Lab)The 21st session hosted by“World Brand Conference”Held in Beijing。At the meeting,Much attention has been paid2024 years《China's 500 mostValue brand》The list was released at the same time。In this based on financial data、Analysis of Brand Strength and Consumer Behavior,FromProducts and services、Innovation ability、ESGPerformance、AdvertisingAnd other dimensions of the annual report for evaluation.,After layer by layer screening and strict audit.,Heli stands out with its strong comprehensive strength,At 161.RMB 8.1 billionBrand value and Huawei、Tencent and other well-known enterprises are listed together.,Brand value increased by 18% compared with last year.2.5 billion yuan,The increase was 12.7%,It is the only listed enterprise in the industrial Vehicle industry.!
World Brand Laboratory(World Brand Lab)As the evaluation authority of this list.,Gathering from Harvard University、Yale University、Oxford University、Expert consultant of the world's top universities such as Cambridge University,Provide important support and guidance for global brand development。《China's 500 Most Valuable Brands》It is one of the most authoritative and influential awards in the field of brand research in China.,Known as a Chinese brand“The Academy Awards”。In this year's rankings,Total from Food Beverage、Light Industry、Building materials、The media、Textile and clothing、Medicine、Brands from 24 related industries, including machinery, were selected.。
In recent years,Work together to actively promote digital transformation,Take innovation as the core driving force,Conform to the industry“Electrification、Low carbonization、Intelligent、Networking”The development trend of,Increase key core technologies、System integration capacity building,Accelerate the cultivation and development of new quality productive forces,Full strengthPromote the construction of a joint force with characteristicsESGStrategic Management and Practice System,Implement high quality、Concept of sustainable development,By improving the organizational management structure,BuildGreen low-carbon supply chain、Industrial chain、Value chain,Help public welfareAnd a series of measures.,In environmental protection、Practice in social responsibility and corporate governance,Lead the industry to be healthy、Green、Sustainable Development。
Brand is an important symbol of high-quality development.,In the process of becoming a world-class enterprise,Work together to give the brand“Make the world work together.”A brand new connotation,Brand rejuvenation and enabling innovation,Actively explore the new path of digital marketing,Set up a media matrix of linkage at home and abroad,Domestic and foreign markets go hand in hand,It's openStrategic upgrade from China's leading to the world's first-class,And rely on“1+N+X”The international operation system continuously strengthens the brand image and brand influence.。
As a typical representative of the domestic industrial Vehicle industry,Heli was included in the list for two consecutive years.,It is not only to insist on scientific and technological innovation.、Affirmation of contribution to the development of the industry,It is also the expectation for the future development of the joint force.,Demonstrate the strong resilience and development strength of the industry leaderIn the meantime,It also reflects the firm trust and support of the vast number of users for the Heli brand for a long time.。
Resultant force
Make the world work together.
Future,Joint efforts will continue to uphold “The world's top five,Hundred years of joint efforts,World-class industrial Vehicle and intelligent logistics system integrator”A vision for development,Further focus on the main responsibility and main business,Improve the ability of innovation and value creation,Deepen digital transformation,Regard honor as a spur,Continue to create higher quality products and services,Contribute to the high-quality development of the industry,Accelerate towards a world-class brand!
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