Sinotruk's 2023 Spring Festival Micro Film "New Year's Eve Dinner on Wheels" Opens Warmly for the Year of the Rabbit
January 30, 2023
“Twenty-three candied melons are sticky，Twenty-four sweep the house、Make Tofu at twenty-five……Twenty-nine steamed buns”An enduring ballad，The relationship between the Spring Festival and delicious food.，No doubt about it，Delicious food makes the flavor of the year stronger.。Delicious dishes，It often reminds people of the taste of their hometown.。January 19，Sinotruk 2023 Spring Festival《New Year's Eve Dinner on Wheels》Series of micro films show warmly。The film series consists of《Snatch fresh》《Send warmth》《Sending love》《Gathering fate》Four micro films.，Take the New Year's Eve dinner as the starting point，Focus on the Truck driver community，Show the perseverance of every ordinary person behind the flavor of the year，Let the card friends who are still on the freight road during the Spring Festival have more connections with thousands of households.，Let“Warmth”The image of Sinotruk is more popular.。
Portrait of ordinary people to show feelings
《New Year's Eve Dinner on Wheels》With the Spring Festival reunion as the background，Each story tells the trivial daily life of ordinary people returning home for the Spring Festival.，But it has the power to touch the heart.，This also makes everyone who is running for life.，Have a deep resonance.。
《Snatch fresh》One of them“Grab”Word，It highlights the courage of cold chain transportation people to race against time.，Through the episode of Lao Zhang's family preparing the New Year's Eve dinner.，It shows every ordinary family.“Xiao Que Xing”，Seemingly simple potluck，Behind it, there is also the glimmer of thousands of people running for life.。
The warm and peaceful Spring Festival is inseparable from the strong guarantee of urban heating.，《Send warmth》Brother Yong and Jane, the owners of the coal Truck, come from the countryside.，But he guards the city in his own way.，Warm each other on the road.。The New Year's Eve dinner has the core of reunion.，This year is also more heartwarming.。
Also cured by the taste of home.，And Xiaomei who is still working overtime in the field during the Spring Festival.。The daughter can't go home，Mother's taste came across the mountains to her daughter's city.，Let Xiaomei feel the taste of home。Under the e-commerce economy，Packages can still be delivered efficiently during the reunion of families during the Spring Festival.，It all stems from the perseverance of countless Truck drivers to achieve their mission.。
Going home for the Spring Festival is a Chinese complex.，Master Li, the truck driver，Guarding a warm reunion with the fervor of youth。At《Gathering fate》Medium，Master Li was unable to return home during the Spring Festival because of transportation work.，And truckers like him who make a living，There are many more around us.，Sinotruk will“Relatives”Service stations are all over the country，The Spring Festival is not closed，Enjoy the taste of reunion with the shipper。
Enabling high-value transportation to meet the expectation of a better life
The characters in the film are all related to freight logistics.，Sinotruk builds a bridge to communicate with the public through four stories，Let the audience know“You can taste all the food in the world without leaving home.”The stories behind it.。After three years of epidemic，We are more aware that the transportation lines are“Lifeline”，As soon as the van stops，Almost everyone, to varying degrees,“Suffer”。Sinotruk is the leading enterprise in China's commercial Vehicle industry.，Enabling high-value transportation with hard-core R & D strength，It is worthwhile to make card friends busy.，More humanized and comfortable design and extreme safety configuration，Enhance the driver's working experience and sense of security，Guarding the happiness of thousands of families。
Sinotruk opens in a tender way，A new journey to 2023 with the vast number of card friends，Build a more reliable relationship with customers with true feelings、Strong partnership，Accumulate more humanistic care value for the brand。
