Brand Image Publicity Helps Development, Railway Construction Heavy Industry 2024 Publicity Brand Work Training Has "Material" and "Thirst Quenching"..

In order to further enhance the professionalism and effectiveness of the brand promotion work of Railway Construction Heavy Industry.，5-6 December，China Railway Construction Heavy Industry Co., Ltd. organized a training course on brand promotion in 2024，R & D from various units and departments of Railway Construction Heavy Industry Co., Ltd.、Production、Operation、Service、More than 80 publicity business backbones from management posts participated in the training.。Standing Committee of the Party Committee、Deputy General Manager、Tan Guangyong, chairman of the trade union, attended and delivered a speech.。

At the opening ceremony，Tan Guangyong combines the new situation and new tasks of publicity work in the new era.，As well as the new arrangement and new deployment of the future brand promotion work of Railway Construction Heavy Industry.，Publicize cases with personal experience，Encourage everyone to write frequently.、Use your brain frequently、Move your legs frequently，Continuous improvement of professional competence，Enhance the sense of responsibility，Give full play to the role of brand promotion.，To create a good atmosphere of public opinion for the successful completion of the work objectives of the Railway Construction Heavy Industry.。

The training invited the executive deputy editor of Hunan Branch of Xinhua News Agency.、Senior reporter Su Xiaozhou，Deputy Director of Economic Channel of Hunan Daily、Chief Editor Cao Xian，Wang Yingxue, Senior Manager of Weibo Editor-in-Chief Office，Four experts from Hunan Daily reporter Gu Pengbo gave lectures.。

Around《Operation level of brand promotion，Affect the development level of enterprises——A brief analysis“Shield News”How to do》《Analysis of Industrial News Writing》《With the power of micro-blog，Help central enterprises to publicize new media》《The Technique and Practice of News Photography in the Age of Mass Media》《Resolutely safeguard the security of network ideology》《Internal communication of publicity work》And other topics for thematic guidance.。

Su Xiaozhou

《Operation level of brand promotion，Affect the development level of enterprises——A brief analysis“Shield News”How to do》

Cao Xian

《Analysis of Industrial News Writing》

Wang Yingxue

《With the power of micro-blog，Help central enterprises to publicize new media》

Gu Pengbo

《The Technique and Practice of News Photography in the Age of Mass Media》

《Internal communication of publicity work》

This training course includes senior experts from the central and provincial mainstream media.，There are also new generation of big names from the Internet.，Existing theories of journalism and communication、Publicity and Reporting Practice Course，There are also face-to-face experience exchange activities such as photography practice training guided by professional teachers and visits to Hunan Satellite TV studios.。

Concentrate、Listen carefully

The trainees of the training course visited the studio of Hunan Satellite TV.

In addition to teaching theory，Practical courses of news photography are also arranged.，Trainees come to the production workshop，Teachers give face-to-face guidance

The brand training course was held.，It further clarifies the development direction of the brand promotion work of Railway Construction Heavy Industry.，It provides a platform for learning and communication for the backbone of publicity business.。It is believed that with the joint efforts of all the backbone of the publicity business of China Railway Construction Heavy Industry.，Continue to practice“publicity is productivity.，Brand power is competitiveness.”Idea，In order to better make the voice of Railway Construction Heavy Industry，Make unremitting efforts to tell the story of Made in China！

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