November twenty sixth，Global Construction Machinery Industry Event——Shanghai BMW Construction Machinery Exhibition Opens After 4 Years，Attracted more than 3500 exhibitors from 32 countries and regions around the world。Shanghai New International Expo Center，XCMG 1.The exhibition area of 20000 square meters is the largest in the exhibition.，Like a piece“Steel Forest”，Many new products、New Technology Reloaded，Show the world the hard core strength made in China。
1992，BMW show in Munich, Germany，Xugong Group participated in the exhibition for the first time on behalf of Chinese construction machinery enterprises.，For the first time, the five-star red flag was raised at the world-class construction machinery exhibition site.。
1992，In what is known as International Construction Machinery“Olympic”At the BMW show in Munich, Germany，Xugong Group participated in the exhibition for the first time on behalf of Chinese construction machinery enterprises.，For the first time, the five-star red flag was raised at the world-class construction machinery exhibition site.。Photos of that year's exhibition show that，In the exhibition area of 9 square meters，“Family belongings”There are only some materials and a few exhibition boards with product pictures.。After 32 years，“Worker Xu”At the World Construction Machinery Festival, the photo of the first exhibition was in the same frame again.，Record the heavy weapons of great powers“Go to sea”Another moment.。
Spanning 32 years，Xugong has been from the BMW exhibition in Germany that year.“Nobody”Transformed into“Industry giants”
Multiple styles“The best in the world”Appear at the exhibitionIn the exhibition area of 330000 square meters,，Global exhibitors“Rivet full strength”Compete on the same stage。In the XCMG exhibition area，Mine card opens driverless mode，Show“Wisdom, magic”；A wandering earth full of science fictionIPShowroom，Reproduce the cross-border style of XCMG。The reporter looked around.，Giant arms of steel stretch out into the sky.，One by one“Big Mac”The Vehicle shocked the stage，110 complete machines、73 spare parts are displayed in an all-round way in Xugong“High-end、Intelligent、Greening、Service-oriented、Internationalization”New achievements in transformation。
Shanghai BMW Construction Machinery Exhibition Site
XCMG Exhibits
“A shovel goes down，It can load 11 tons of goods.！”Exhibition site，The world's largestXC9108-EVThe pure electric loader attracted the attention of the audience.。This equipment with a weight of nearly 50 tons applies XCMG's original patented direct-drive motor technology.，It only takes 1 hour to fully charge，Average battery life 8 hours，The energy consumption of the whole machine is reduced by 70%Above、Efficiency increased by 20%Above。Zhai Heli, deputy director of Medium Loader Research Institute of Xugong Loading Machinery Research Institute, introduced.，This brings 10 models.，Six of them are new energy products.。“New energy models can completely replace fuel，Achieve zero emission。Work it out，The 5-ton pure electric loader works an average of 3000 hours a year.，The electricity cost per hour can save 100 yuan compared with the fuel cost.，The 8-year life cycle can save more than 2 million yuan for customers.。”
The world's largest tonnage rotary drill，The maximum diameter of the hole can reach 8 meters.；The world's largest tonnage electric drive Horizontal Directional Drilling Rig，The longest towing distance is 5000 meters.，First in the industry；World's Largest Paver，Best torsion resistance in the industry……In addition to the world's largest pure electric loader，Xugong also brought a number of products this time.“The best in the world”Products。“It's so shocking！XCMG's products are the best in the world.，Our cooperation will be closer in the future.。”Thumbs up from Turkish customer Jim，He made a special visit to Xugong before coming to Shanghai to attend the exhibition.，Final order for $5 million product。
At the exhibition，Signing Ceremony of XCMG Qingshan Indonesia New Energy Construction Machinery Manufacturing Project、Signing Ceremony of the Largest Export Order of Electric Mining Machinery、“Digital Intelligence Space Station”A series of activities such as sailing were held.，Xugong“Go to sea”Add new achievements。
After a lot of hard work, I finally have a name and a position.Recalling the scene that Xugong represented China 32 years ago“First show”，Ma Zhongyi, the former marketing director of Xugong Import and Export Corporation in the Asia-Pacific region, who retired last year, was filled with emotion.。“Indoor booth of 9 square meters，‘Worker Xu’Put some information and pictures on the exhibition board.，As a result, construction machinery was created.‘Walk out’The pioneer of。”He laughed，Listen to the introduction of the colleagues who came back.，This is the first time that Chinese exhibitors have appeared at the BMW exhibition in Germany since its inception in 1954.，It also caused quite a stir in the local area.，Foreigners are both curious and surprised to see Chinese brands.，One after another went to watch。
1998，XCMG's booth at the BMW show in Germany
Thus，Xugong Group has an indissoluble bond with BMW Exhibition in Germany。1998，When XCMG participated in the exhibition for the third time, the booth area became 60 square meters.，The group also brought a loader and a roller.，This is also the first time that Chinese construction machinery enterprises have participated in the exhibition with physical products.。
35 years of overseas market expansion，Ma Zhongyi's footprints cover more than 40 countries and regions around the world.。Especially in recent years，XCMG actively builds the project together“The Belt and Road”Initiative，The largest market for construction machinery in the world——Comprehensive layout in the Asia-Pacific region。By virtue of“Fight for every order”Spirit and more and more advanced products，Ma Zhongyi and his team continue to catch up with their European and American counterparts.，Let Xugong achieve the first achievement in the export volume of products in this region.。
That year，“Worker Xu”Break into the world with products，Foreign businessmen do not believe that China can also produce construction machinery.，They are often mistaken for Japanese.；Nowadays，XCMG's products have been exported to more than 190 countries and regions.，The total annual export volume and overseas revenue have maintained the leading position in the industry.。Review the development，XCMG has been in the first camp of the global industry for many years.，The main indicators have been ranked first in China's construction machinery industry for 35 consecutive years.，Still on the list in recent years《 Wealth 》Top 500 Chinese enterprises、Forbes Top 30 Offshore Enterprises。
Continue to strive for the middle and high end
“Remember when I first went abroad.，We introduce this is the best brand of construction machinery in China.，Others say they don't know what Xugong does.。I was very depressed.，I really can't hang on my face.。”Liu Jiansen, vice president of Xugong Machinery, said.。
As an important exhibition of the world's construction machinery industry，Shanghai BMW Exhibition is also a stage for enterprises to show the most cutting-edge technology and products.。Competing with global peers，XCMG has been at the BMW exhibition in Germany 32 years ago.“Nobody”Develop into a well-deserved“Industry giants”，It not only stands out in many fields，It also shows a broader and broader road of internationalization.。
Foreign friends are watching the products exhibited by XCMG
“Products‘Walk out’It's the first stage，Establish a company locally to achieve‘Walk in’It's the second stage，Now make good use of funds.、Technology、Services and other services to achieve high-quality development‘Walk up’It's the third stage。”Liu Jiansen said，Covered“R & D, production, supply and marketing, service and finance”The whole value chain“Go to sea”，It shows both Xugong's“Hard power”，Yeah, too“Soft power”。
In June this year，The first manufacturing base wholly owned by XCMG overseas——Brazil Base Celebrates 10th Anniversary of Official Production，The total number of production equipment has exceeded 20000.。Xugong also founded Xugong Bank of Brazil.，Provide corresponding financial products according to customer needs，Further promote cross-border business development。In recent years，XCMG gropes out products for export、Build factories overseas、Cross-border mergers and acquisitions and global collaborative R & D“Four in one”International development mode，Become a world-renowned“Made in China business card”。
“Seven years ago，General Secretary Xi Jinping pointed out when he visited Xugong.‘Aiming at International Standards and Improving the Level of Development，Promoting China's industry to the middle and high end of the global value chain’。‘Worker Xu’Remember the instructions，Continuous breakthroughs in technological research and development。”Li Changqing, Director of the General Office of the All-terrain Crane Research Institute of XCMG Lifting Machinery Research Institute, is very confident about the technology.。He introduced，Now the products are all using the new generation.G2 Technology platform，The energy-saving effect alone is improved by 20 percent%To 30%。
XCMG 1.The exhibition area of 20000 square meters is the largest in the exhibition.，Like a piece“Steel Forest”
What makes Li Changqing even more proud is that，New this year“The world's first crane”——XCAAs soon as the 4000 wheeled crane appeared at the Shanghai BMW exhibition, it attracted wide attention.，“This machine has witnessed the breakthrough of China's crane from 5 tons to 4000 tons.。March 1963，China's first self-designed and manufacturedQSuccessful trial production of Model 51 Truck_crane/ 'target='_blank' style='color:blue;'>Truck Crane，This is the beginning of China's construction crane.。”
It is the continuous struggle of generation after generation.，Let the heavy weapons of big countries move towards the middle and high end，And go all over the world。“Now，If someone does not recognize the logo of XCMG，It must not be a person in our industry.。”Liu Jiansen said proudly.，“The exhibition in Shanghai is a great review of our R & D and production in the past few years.，It is also a sincere presentation to global customers.。We will follow the direction of the General Secretary.，Go on firmly。”
