November 30, 2024
Dear friends,Remember last year when Sandvik released“Impossible Sculpture”Yeah?
Yes,NamelyTA!Sandvik will be Michelangelo、The artistic essence of five famous sculptors, such as Rodin, is integrated.,Comprehensive applicationAI、Cutting-edge manufacturing solutions、Creative works created by first-class cutting tools and other technologies and tools!
Lately,“Impossible Statue”Won a number of awards:AtSwedish Content Awards(Swedish Content Award)Yes“Employer brand”And“Industry and energy”Won the gold medal in two categories,An authoritative magazine in the public relations field《PR WEEK》HeldPR Week AwardsAwarded a special prize at the award ceremony。
From left to right:Marita Sander(Sandvik)、Karan Nair (BBDO Nordics)、Andreas Köster(BBDO Nordics)AndLucia Boman(BBDO Nordics)AtSwedish Content AwardsAt the awards ceremony.。
From left to right:Andy Rohr(Current Global)、Pauliina Lunde(Sandvik)AndEdvard Bergström(Sandvik)AtPR Week AwardsAt the awards ceremony.。
“The impossible sculpture is an extraordinary work.,These awards are further proof of this.。I think,What makes this statue so successful,The key is the technology that Sandvik will lead.、Superior cutting solutions and new generativeAIIt has been skillfully integrated.,Make the impossible possible.,It is fantastic!”Edvard BergströmSay。
“Impossible Statue”By Sandvik Manufacturing & Processing Solutions and the Sandvik Group,Based on the work of five world-renowned sculptors,Combined with the latestAIUnique works of art created by technology and metal cutting manufacturing solutions。
The sculpture recreates Michelangelo.(Michelangelo)The dynamic pose of the work、August-Rodin(Auguste Rodin)Muscle texture、Kate-Kolwitz(Käthe Kollwitz)A gloomy hue、Mitsutaro Takamura(Takamura Kotaro)Japanese style and Augusta.-Savage(Augusta Savage)An inspiring spirit of defiance.,It perfectly integrates the most famous sculpture creation features and the essence of skills in the past 500 years.。
At present,The statue is on display at the Swedish National Museum of Science and Technology.,If there are friends who travel to Sweden.,Welcome to punch in,Feel the special charm of this extraordinary statue work at close range!
Swedish Content Awards
The biggest award in Swedish marketing,It has been held since 2000,It has a history of 24 years.,The selection area covers retail.、Industry and energy、Information Technology and Telecommunications、Travel and entertainment and many other industries,It aims to recognize excellent works and innovative marketing solutions in content marketing.。
PR Week Awards
The most authoritative magazine in the field of public relations《PR WEEK》(PR Weekly)Awards issued in 1998。The magazine's annual list of public relations agents and annual awards basically represent the highest level in the field of public relations in various regions.,It is also one of the most influential and authoritative awards in the international public relations circle.,Therefore, the award is also known as the Oscar of public relations.“Golden Statue Awards”。
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