Held from November 26 to 29, 2024bauma CHINA（Shanghai International Construction Machinery、Building materials machinery、Mining Machinery、Construction Vehicles and Equipment Fair）Go，BMW, the world's leading construction machinery manufacturer（BOMAG）Bring a series of innovative products to the stage，It further demonstrates its determination and strength to further cultivate the Chinese market.。
During the exhibition，China Road Machinery Network interviewed the global president of BMW.Ingo EttischerSir、Song Gongcheng, President of BMW China、Zeng Hui, Product Director of Baomag China，On BMW's Product Innovation、Market development strategy and other aspects are discussed in depth.。
Baumag's China Market Strategy
Since Baomag entered the Chinese market,，China has always been regarded as an important part of its global strategy.。The company's top management has repeatedly stressed，The Chinese market is not only one of the key markets for BMW.，It is also an important support point for its future development.。Global President of BMWIngo EttischerMr. Wang said：“The strategic importance of the Chinese market is self-evident.，We will continue to introduce leading-edge technologies and solutions to the Chinese market.，To meet changing customer needs。”
Atbauma CHINA On 2024，By demonstrating its intelligence, Baomag、Latest achievements in digitization and greening，It has once again proved its leading position in the industry.。These achievements not only reflect Baomag's persistent pursuit of technological innovation.，It also demonstrates its profound understanding and precise grasp of the Chinese market.。
Global President of BMWIngo EttischerSir
Deep Integration of Intelligence and Digitalization
Intelligent compaction management system launched by Baomag at the exhibitionAMAnd digital construction assistantBOMAP，Become the focus of attention.。AMThe system controls the energy output through active interaction，It not only improves the construction efficiency and quality.，But also greatly reduce that labor intensity.。AndBOMAPThe cooperative operation of the front and back fields is realized，Real-time and effective management of the construction process，Reduce the quality management link，And that field management cost is save.。
The application of these intelligent and digital technologies，It not only improves the competitiveness of Baomag products,，It also provides strong support for the intelligent transformation of China's construction machinery industry.。Baomag through technological innovation，Continuously promote the industry to be more efficient、Develop in a more intelligent direction。
Song Gongcheng, President of BMW China
The firm pace of green development
In the face of the growing global emphasis on environmental protection.，Baomag has also taken a firm step in green development.。Pure electric Road Roller displayed at the exhibitionBW 120 AD e-5 with its low cost、The characteristics of zero emission have attracted many attention.。The introduction of this product not only meets the current market demand for green construction.，It also demonstrates BMW's leading position in environmental protection technology.。
Baomag is well aware that greening is the development trend of construction machinery industry in the future.，Therefore, it has continuously increased its R & D investment in environmental protection technology.。By introducing more green、Environmentally friendly products，Baomag not only meets the needs of customers for high-quality construction equipment，It has also made positive contributions to the sustainable development of China's construction machinery industry.。
Specific measures to further cultivate the Chinese market
In order to be more deeply rooted in the Chinese market,，BMW has taken a series of specific measures.。First，The company has established the world's second largest production base in Changzhou.，The machinery and equipment produced by the base not only meet the needs of the Chinese market.，It is also sold all over the world.。This move has not only improved BMW's production capacity and supply chain stability in China.，It also provides strong support for its competition in the global market.。
Secondly，Baomag continuously optimizes dealer network and service system。By strengthening cooperation with dealers，Baomag can respond to market demand more quickly，Provide more timely、More professional after-sales service。This close cooperation mode not only enhances the competitiveness of BMW in the Chinese market.，It also brings customers a better experience.。
In addition，Baomag also actively participates in technological research and development and innovation activities in the Chinese market.。The Company and Chinese Universities、Scientific research institutions and industry partners have established extensive cooperative relations.，Jointly promote technological progress and innovative development in the field of construction machinery。
Guan Hui, Product Director of Baomag China
Atbauma CHINA The brilliant appearance at 2024 not only demonstrates the strong strength and innovative achievements of BMW in the field of construction machinery.，It also proves once again its determination and confidence to further cultivate the Chinese market.。With the growing demand for high-quality construction equipment in the Chinese market and the industry's demand for intellectualization,、Increasing emphasis on digital and green development，BMW will continue to uphold“Technology leads、Quality first”The idea of，Write a more brilliant chapter in the Chinese market。
Future，BMW will continue to increase its investment and innovation in the Chinese market.，Launch more high-quality products and technical solutions that meet the market demand。At the same time，The company will also continue to deepen cooperation and exchanges with Chinese customers.，Jointly promote the sustainable and healthy development of China's construction machinery industry。
