The autumn wind is cool，Rice flowers are fragrant，The Mid-Autumn Festival has just passed.，September 25, 2024，Construction Machinery Aftermarket Private Board Session 8“Construction machinery aftermarket（Henan）Private board of directors”It was held as scheduled in Zhengzhou, Henan, the land of the Central Plains.。
This post-market private board meeting is hosted by Zhongji Standard.，Co-organized by Henan Excavator Small Industry Association。Support unit Taizhou Beilite Machinery Co., Ltd.。From the chairman of the agent of the main engine factory of construction machinery in Henan Province、General Manager and Head of Aftermarket，Renter、Nearly 50 people from platform enterprises and supporting suppliers attended the private board meeting.。Host resellers invited to participate include：Cat Dealer、Sany agent、XCMG agent、Liugong agent、Shandong Lingong agent、Komatsu agent、Agent Devanon、Modern agents、Shantui agents, etc.。In addition，The meeting also invited the breaking hammer.、Extension arm、Oil Product、Insurance and other supporting suppliers and production enterprise guests。
The private board meeting is still chaired by Feng Gang, senior partner of Zhongji Standard.。
At the beginning of the activity，According to the procedure of the meeting, Mr. Feng Gang, the person in charge of China Machinery Standards, the organizer, and Mr. Yang Hai, the rotating president of Henan Excavator Industry Association, the co-organizer,，And Mr. Zhao Shugang, President of Zhengzhou Construction Machinery Industry Association, made a welcome speech.。Coming up，The participants introduced themselves in turn.。
This keynote speech session was shared by the guests of the post-market supporting suppliers.，The intermediate link is represented by the participating agents on the existing pain points of the post-market, such as how to go to sea for accessories.、Second, the importance of building a mobile phone system、How to carry out the business of spare parts outside the warranty has been actively interacted and discussed.。The keynote speakers of supporting suppliers are from Taizhou Beilite Machinery Co., Ltd.、Guangzhou Huitong Machinery Co., Ltd.、Ping An Insurance Beijing Branch, etc.。
Li Lianzhu, the founder of Shangpin House Matching, a well-known domestic customized home furnishing listed company, said.：Our own development is like this.，The customer approves me first.，Make the furniture for me.，We'll figure out how to make it ourselves.。We areAccording to the needs of customers，Not what product I want to sell you.，Different way of thinking。
Look at the whole machine agent in our construction machinery industry.，Take accessories as an example.，Now the biggest problem in the sales of spare parts in the aftermarket is that the products can not meet the changing needs of customers.，Even if the purchasing power of customers has declined a lot.。In the process of selling parts, agents blindly emphasize that the original parts are sold.、Good quality and other reasons do not seem to be recognized by customers.，The loss rate of the customers that the salesmen have worked so hard to get down is still high.，Most agents will not retain more than 30% of the customer maintenance after the insurance.%，This situation has existed in our industry for many years.，It has not been effectively improved.。So，The transformation of the industry or the innovation of the post-market should be centered on products.Customer-centric。
So，“Customer orientation or customer first”Not just a slogan.，It should be the main engine factory or the agent company.Strategically and operationally, how to put customer interests first into practice?。Although we also have the right to choose customers.，But the customer must decide our rise and fall and life and death.，So we must sort out the relationship with our customers.，Customers are our food and clothing parents.。Our construction machinery industry has basically entered the stock market.，It is not very clear when the industry will stop falling and rebound.，So there are not many new growth points.，A remarkable feature of the stock market is that the capital chain is relatively tight.，Many of the problems we see now are not lack of engineering.，Instead, they need to advance funds to receive the project.，As for when to get the project payment after the completion of the project,，No one can guarantee that.。The tight capital chain is a real problem for many industry customers.，Therefore, in the face of equipment or accessories procurement.，High-priced and high-quality products are not necessarily the first choice for customers.，What customers need more is cost-effective products.，This is especially important in post-market operations.。
Finally，In the past, our construction machinery industry has always had“Gold Nine Silver Ten”The saying of，But according to the feedback from the first-tier market,，Many brand agents felt that the sales performance of new machines in September was not as good as that in August.，Although“Jin Jiu”Not present，But we're still looking forward to it.“Silver Ten”Can bring some surprises and changes to the industry。
Preview：
As a semi-public welfare activity focusing on the high-end areas of the post-market of the construction machinery industry,，The private board of directors of the construction machinery aftermarket will continue to uphold“Value growth、Synergy and symbiosis”The idea of，Actively promote the integration of main engine factories, agents of main engine factories and socialized excellent post-market enterprises.，Promote the sustainable development of the aftermarket of construction machinery！
Construction Machinery Aftermarket Private Board of Directors National Ninth Session“Construction machinery aftermarket（Shanxi）Private board of directors”It will be held in Taiyuan in early October。
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