[Liugong's Overseas Travel in 2024] Preface: Heavy Equipment Going to Sea "Full Internationalization" Starts a New Journey
September 26, 2024
2002，Riding on the East Wind of China's Entry into WTO，Engineer Liu took the lead in proposing it in the industry.“Building an Open and International Liugong”，A magnificent“A record of going to sea”The curtain slowly opened。
From developing the first overseas distributor in Morocco，Officially start the internationalization journey，To build a factory in India.，It pioneered the landing of China's manufacturing base in India.，Then to Europe、Asia Pacific、Middle East、 South Africa 、Indonesia、Thailand、Australia、Central Asia and other subsidiaries have been established.，Engineer Liu passed“Overseas trade、Manufactured overseas、Overseas mergers and acquisitions”Three steps，From local state-owned enterprises to global enterprises“Go to sea”Sample，The overseas scale of China's construction machinery industry has been completed.、International layout with wide coverage。
“Internationalization is like planting trees.，Whether it's desert or iceberg.，Have to plant the trees.，Let it take root、Sprout、 Grow up ，Deeply rooted in the soil，A luxuriant forest。”
After 22 years of trials and hardships，Liugong currently has more than 500 distributors in more than 170 countries around the world.，More than 20 manufacturing bases，12 global R & D bases，More than 30 overseas subsidiaries and institutions，1700 of the more than 100 employees of the 16000 are foreigners.。
In recent years，At“Full internationalization”Under the guidance of the strategy，Liugong has opened the stage of overseas high-quality sustainable development.，Actively seize opportunities for overseas market development，Promote localization development，Continuously upgrade the mode of going to sea，Expand the space for growth，The overseas market has become Engineer Liu.“The second growth curve”。2023，Liugong's overseas revenue exceeded 10 billion yuan for the first time，The first half of this year，Liugong's overseas performance continues to improve，Operating income accounted for nearly 50% of the company's total revenue%。Overseas business has become the core momentum of Liugong's performance growth in recent years.，Help Liugong smoothly cross the downward cycle of the industry。
Xiang Haitu is strong，Dream-chasing deep blue。In the process of full internationalization，Engineer Liu is not only successful“Walk out”，More to“Walk in”“Walk up”。Just as the cooperation between Liugong and Moroccan dealers has continued to this day.，Liu workers have never stopped bravely entering the global market.，Vow to cooperate with international industry giants“Try to compare heights”His lofty aspirations are as high as ever.。No matter in the past，Now，Or in the future，Engineer Liu always regards internationalization as a long-term strategy.，Unswervingly push forward in depth，Join hands with global distributors and partners，Create higher value for global customers。
For the time being，Sing for the matter。To tell the story of Liugong's internationalization，Show the international image of Liugong，Liugong has been planning for many years.“Overseas trip”Series of reports。From the factory、Mine to forest、Desert，From“The Belt and Road”Countries along the line to European and American markets，Overseas Travel Reporting Team Across Mountains and Seas，Go deep into overseas field conditions，Line up the camera.，Write the blood and responsibility of the pioneer with the tip of the pen，Record the true feelings of the customer，From overseas subsidiaries、Dealer、Customer、The marketing service team and other dimensions have launched one vivid report after another.，It has been published by the external mainstream media.、Reprint，Set off a wave of international publicity climax of Liugong。
This September，The reporting team of Liugong's overseas trip set off again，Walk inEurope、AfricaTwo major areas，Show the efforts of Liugong's overseas business to embrace and integrate into the global market、Explore、Actions and achievements，Decode Liu Gongyi“A comprehensive solution、Fully intelligent、Full internationalization”Strategic Innovation Path to Promote High Quality Development，A tribute to the 75th anniversary of the founding of New China、66th anniversary of Liugong，Stay tuned！
