Good news! Sandvik won the "Oscar" award in the design industry!

Today，Xiao Ke wants to share a good news with you.：Sandvik's New Brand Identity Wins 2024 Red Dot Award（Red Dot Award）！

The Red Dot Award was established by the European Design Association.，Founded in 1955，It is the largest industrial design in the world.、One of the most prestigious design awards，Be known as“The Oscar of design”。The Red Dot Award has three major awards.：Product Design Award、Brand and Communication Design Award、Design Concept Award。Sandvik Mining and Rock TechnologyPantera DI6400 down-the-hole drill、DD422iThe tunneling trolley has also won the Red Dot Award.（Product design）。‍‍‍‍‍

2024，The Red Dot Awards attracted entries from 55 countries.，Among“Brand and Communication Design”The entries in the field cover 38 industries.，Sandvik's new brand identity stands out in the tech brand category，And finally won the prize。

With this honor.，Sandvik's new brand identity will be included in a global publication.《International Brand and Communication Design Yearbook》Medium。In addition，This brand image will also be grandly displayed in several international pavilions.，The exhibition time of the Berlin Communication Museum in Germany is from November 2024 to January 2025.，The Red Dot Design Museum in Essen, Germany, will be on display from March to May 2025.，Welcome to punch in.！

Björn Roodzant

Head of Communications and Sustainability, Sandvik Group

“The Red Dot Award is a design competition with global influence.。This award is a recognition of all Sandvik Group colleagues involved in brand design.。Let's work together，Designed a new, modern brand identity and visual identity in line with our goals and strategies。As Sandvik approaches the first anniversary of its rebranding,，Win this award，It has a special meaning for us.。”

September 2023，Sandvik launches brand new identity and visual image，Officially open the road of digital transformation。

The all-new Sandvik brand identity has been added with a more modern、Circular symbols with more sense of technology，To demonstrate the company's goal of driving world progress through engineering.。“This symbolizes the important role we play in helping our customers develop.，It also represents the cycle.、 Earth ，And a global company.。We are in the process of enterprise transformation.，Hoping to become more sustainable、Digitalization and future-proofing。”Björn Roodzant Say。At the same time，The new brand identity is also more dynamic.，It can better meet the application in different environments in the digital world.。

Brand new identity and visual image as a new starting point，Sandvik is accelerating its digital transformation，In the mining industry、Manufacturing、Infrastructure industry and other fields，Through hardware、Combination of software and digital solutions，Build a more leading and unique market position，Improve sustainability and productivity for many customers worldwide！‍

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