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Media Focus: "Airport + Ground Force" Zoomlion Deepens Win-Win Model in Africa and Doubles Growth

September 11, 2024

Since the new era,The areas of China-Africa practical cooperation are constantly expanding,Achieve fruitful results。As a leading global equipment manufacturing enterprise,Zoomlion Ploughs in Africa,Comprehensively deepen the localization development model,Continue to inject strong impetus into Africa's development。Recently,The Development Achievements of Zoomlion in Africa Won by China News Network、African Times and other media reports,The following is the full report.。

4-6 September,Beijing Summit of the Forum on China-Africa Cooperation was held in 2024。Heads of state gather in Beijing in Africa、Behind the Promotion of China-Africa Relations to a New Height,It is the continuous exploration of many Chinese enterprises in Africa for years of deep cultivation and open win-win mode.,Leading enterprise of equipment manufacturing——Zoomlion is one of them.。

2007,Zoomlion first entered the African continent due to the East-West Highway Project in Algeria.,It has become one of the earliest enterprises in China's equipment manufacturing industry to enter the region.。For 17 years,Zoomlion Engineering Hoisting Machinery、Earth-moving machinery、Concrete Machinery、Construction hoisting machinery、AeriaL Work Machinery and other construction machinery and equipment, as well as agricultural machinery, have entered Africa in an all-round way.,Now it has entered a new stage of deepening opening up and win-win situation.。

Zoomlion Tower Crane Helps Build New Capital of EgyptCBDProject

From product export to win-win symbiosis,The orientation of this new relationship is reshaping the new thinking and mode of Chinese enterprises going to sea.。

New technology+Localization

Continuously expand the new boundaries of the industry

The core technology holds the voice of the industry.。As the leader of technology and product development in the industry、Industry standard setter,Zoomlion Continues to Expand New Boundaries of the Industry with Export Records in the African Market。

August 2023,T2850-120VTower Cranes officially delivered in West Africa,Create the record of the largest tonnage Tower Crane exported by China to Africa;May 2024,Zoomlion's 1250-ton Crawler Crane delivered to South African customers,It has become the largest tonnage Crawler Crane in Africa,It also marks a new breakthrough in the African market.。

After delivery of Zoomlion 1250-ton Crawler Crane,Immediately put into the construction of local key wind power projects。The huge crawler crane lifted the 107-ton Wind Turbine tower smoothly.,Smooth installation on the base,The whole hoisting process is closely connected.、Excellent performance,Win high praise from African customers。

Largest tonnage crawler crane delivered by Zoomlion in Africa

June 2024,ZoomlionHZSThe 180 concrete mixing station has been installed and put into use in the Klintu Industrial Park in Addis Ababa, the capital of Ethiopia.,It has become the largest concrete mixing station in the local area.,It is also the most technologically advanced mixing station in Ethiopia.。

At present,Africa is in a critical period of modernization.。R & D of new technologies and“Tailor-made”Become an African market、Jointly promote the modernization of Africa“A sharp weapon”。Zoomlion has participated in many key projects in Africa by virtue of its technological advantages.。On the construction of the tallest building in Africa,Zoomlion Launches to Adapt to Local Sandstorm、High-performance series tower cranes under high temperature and other climatic conditions;On the Rosso Bridge built by Senegal and Mauritania,In order to protect the local environment, Zoomlion has specially developed a hole-forming method with full rotary casing.。

Since this year,Zoomlion has delivered more than 450 Tractors in Nigeria.,And these Tractors from the power system、The transmission system and other aspects have been optimized and upgraded.,It improves driving comfort and operation convenience.,More suitable for Nigeria's arable land environment,Lowering the threshold for farmers to use machines in the country,It is widely welcomed。

Zoomlion Delivers Tractor Products in Nigeria

As can be seen,China's equipment manufacturing enterprises are seizing the technological commanding heights.,Is also accelerating technology.“Localization”,Fly close to the ground。

Airport+Multi-network construction

Create a three-dimensional localized operation pattern

The products of Zoomlion can fully enter the African market and are highly recognized.,Closely related to its important overseas expansion model。

Zoomlion Takes Project as an Opportunity in African Market,Take products as the market fulcrum,Constantly constructed locally、Improve the three-dimensional network system。In order to let the huge network system take root、Rapid development,Zoomlion will“End-to-end、Digitize、Localization”The unique system of overseas business was transplanted to Africa.,Realize three-dimensional localized operation pattern,Strengthen the support system of service accessories。

At present,Zoomlion is in South Africa、Tanzania、Nigeria、Kenya equal establishment of subsidiaries,Joint-venture factory in Algeria,Spare parts depots are available in Algeria and South Africa,Provide sales to local customers、Service、Technology and financing and other one-stop services。As of the first half of 2024,Zoomlion relies on four first-class airports(Subsidiary),A total of 22 networks have been established in Africa.。Expected by the end of this year,Zoomlion to cover more than 25 countries in Africa、Layout of more than 40 outlets。

This kind of Zoomlion“Airport+Ground troops”End-to-end direct sales model,Capable of capturing and responding to the local market more quickly、Technical and financial needs,Provide full mechanization solutions for the local area。At the same time,The construction and development of this network is also contributing to the industrialization of Africa.、The network coverage and operation management of agricultural modernization play a leading and exemplary role.。

In the field of agricultural machinery,Zoomlion provides wheeled tractors for Africa's development.、Harvester、Baler and other products,Covering the main links of agricultural production,Tractor products alone have sold more than 5000 units.。

With the gradual improvement of the market layout in Africa,Zoomlion with advanced technology、Equipment and Solutions Help Africa's Agricultural Transformation and Upgrading,Its influence and recognition in Africa have increased rapidly.,It ranks among the top three in China's export to Africa all the year round.,It has become the most important Chinese construction machinery in Africa、One of the exporters of agricultural machinery,It plays a role in strengthening the modern network construction of the local market.。

Personnel training+Employees further their studies

Achieve internal empowerment in overseas markets

If the industry network is the backbone of the African market,So,The cultivation and reserve of localized talents is a long-term internal empowerment process.,Designed to strengthen their bodies.。

To ensure localization“Twin force”,Zoomlion has actively participated in equipment manufacturing technology training and personnel training in African countries.。For example, Low rate of agricultural mechanization in African countries,And the funds faced by agricultural mechanization.、Talents and other difficult problems,Zoomlion has proposed a series of solutions.。

In the farmland,Zoomlion engineers are not afraid of hardships and dangers,Patiently explain rice Harvesters and other products for African brothers,From machine maintenance to repair and use,From end users to large farms,To help build a modern agricultural planting model in Africa and train local agricultural mechanization talents in Africa。Since this year,Zoomlion has held special training sessions on agricultural machinery technology in Nigeria and other countries,Popularize to the local people、Teach advanced agricultural machinery and agronomic knowledge,Boost the local agricultural mechanization process。

Zoomlion Agricultural Machinery Training Enters Local Universities in Nigeria

On campus,Zoomlion and Ahmadu, Nigeria·Belo University formally establishes school-enterprise cooperation,Setting up distance education courses for agricultural machinery、Agricultural scholarship、Expert lectures and a series of other contents。At the same time,Zoomlion and Egerton University have signed a cooperation agreement on agricultural mechanization courses.,Provide students with case studies of agricultural machinery and equipment、Technical specialist Seminars and Practical Training,Helping to cultivate talents for agricultural mechanization in Africa。

In April this year,It is sponsored by the Foreign Economic Cooperation Center of the Ministry of Agriculture and Rural Affairs of China.,Zhonglian Agricultural Machinery Co., Ltd,Invite a group of African countries to agriculture、Animal husbandry and fishery personnel come to China to participate“‘The Belt and Road’National Seminar on Agricultural Disaster Reduction and Prevention and Climate Change Capacity”And“Seminar on the Management of Agricultural Technology Demonstration Centres in Developing Countries”。

On the inside,This August,The opening ceremony of Zoomlion Overseas College and the global staff rotation training program were officially launched.,Sixty-one overseas airport front-line employees from 26 countries gathered in Changsha,Break the traditional hierarchical barriers,Share the pain points and difficulties in business operation,Achieve seamless docking and sharing of information,Jointly promote business improvement in communication and integration。

Localized employees have always been one of the important guarantees for Zoomlion to achieve rapid development in Africa.。As of August 2024,Zoomlion has more than 200 employees in Africa,Local employees account for more than 90 percent%。August 15,Zoomlion Holds Local Staff Career Development System Release and Senior Personnel Certification Ceremony in Istanbul, Turkey,It opened the prelude to the global promotion of the new system.,Help overseas employees to stimulate their potential,Achieve personal growth and ability improvement,Let“The global village”Become a stage for employees to realize their own values。

Chairman of Zoomlion、CEOZhan Chunxin said:“Zoomlion Relies on Digital Technology,Breakthrough time、Space、A language barrier,A global unified transnational operation and management system has been constructed.。”

Today, we are working hand in hand with Africa to promote open and win-win modernization.,Zoomlion relies on digital technology,Supported by localized talents,Break through the limitation of time and space,Realize the twin mapping between the front line of the market and the front and back end of the Chinese headquarters,Form a global unified operation and management system,Global Operations 24 hours a day,Seamless link。

Zhan Chunxin said,Today's Zoomlion is still on the way.,Innovation、Open、The pace of internationalization will not stop.,Zoomlion will accelerate the strategic layout of globalization。

As of the first half of 2024,Zoomlion has built more than 30 first-class business airports in the world.、More than 370 secondary outlets,The total number of overseas localized employees in the world exceeds 3000.,Products cover more than 140 countries and regions。First half of 2024,Overseas income of the Company 120.4.8 billion yuan,Year-on-year growth of 43.9%(Exports increased by 51% year-on-year.95%),Overseas business revenue accounted for 49 percent.1%,Among them, exports from Africa and other regions have achieved rapid growth.,Become a new driving force for overseas business growth。

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