Construction Machinery Industry: Ready to Develop, Resonance of Domestic and Foreign Sales Leads New Growth
July 29, 2024
Under the background of complex and changeable global economy，China's construction machinery industry is showing tenacity and vigorous development potential.。According to the latest data from China Construction Machinery Industry Association，Although overall Excavator sales in the first seven months of 2024 are facing about 3.%A slight year-on-year decline.，But this trend is gradually stabilizing.，The decline was significantly narrowed。It is particularly worth mentioning that，The domestic market shows strong growth momentum.，Year-on-year growth of nearly 6 percent%，The export market is temporarily facing 11.%Year-on-year decline，However, there has been a significant improvement compared to the previous six months.，It indicates a positive signal of the two-way recovery of domestic and foreign sales in the industry.。
Domestic market：Build the bottom and stabilize，Infrastructure investment is a key driver
In the domestic market，With the in-depth implementation of a series of steady growth policies,，Infrastructure investment continues to increase，It has become an important engine to drive the demand for construction machinery.。In the long run，Upward cycle of the last round of construction machinery industry（2016-2020）The equipment sold has gradually entered the large-scale life replacement period.，Calculated according to the service life of 8 years of industry practice，At present, it is ushering in the peak period of equipment renewal.。This round“Large-scale equipment is more fashionable.”Overlay the inherent needs of the industry's own development，It is expected to inject strong vitality into the construction machinery market.，Push it out of the cyclical trough gradually.，Towards a new growth cycle。
Overseas markets：Expand the territory，The competitiveness of domestic brands has been significantly improved
Turn to the international market，China's construction machinery enterprises are expanding overseas territory at an unprecedented pace.。At“The Belt and Road”Under the guidance of the initiative，The market share of domestic enterprises in the countries along the route has steadily expanded.，Increasing brand influence。At the same time，In the highly competitive European and American markets，China's construction machinery brands have also made breakthroughs.，With high cost performance、Technological innovation and service advantages，Gradually won the recognition and trust of international customers.。Considering the huge capacity of overseas construction machinery market,，About three times the size of the domestic market，At present, the overseas market share of domestic leading enterprises is only about 5%，This indicates that the leading domestic construction machinery enterprises have huge growth potential and more than doubled development space in the overseas market.。
Internal and external sales resonance：Prelude to a new chapter in the industry
To sum up，China's construction machinery industry is in a critical period of resonance between domestic and foreign sales.。The upsurge of infrastructure investment in the domestic market and the demand for equipment renewal are intertwined into a strong domestic demand pull.，The overseas market, with its vast space and growing demand, has become a new blue sea for the development of the industry.。Dual drive of domestic and foreign markets，It will bring unprecedented development opportunities for the construction machinery industry.。
Facing this historic opportunity，Construction Machinery Enterprises Need to Grasp the Pulse of the Times，Continue to increase technological innovation and product research and development efforts，Improve product performance and service quality，With more flexible market strategy and more perfect after-sales service system，Meet the Double Challenges and Opportunities of Domestic and Foreign Markets。At the same time，Strengthen international cooperation and exchanges，Learn from international advanced experience and technology，Continuously enhance their international competitiveness and brand influence，To contribute to the sustainable and healthy development of China's construction machinery industry。
Look to the future，China's construction machinery industry is expected to be driven by the resonance of domestic and foreign sales.，Start a new chapter of growth，Write a brilliant legend made in China。
