We are halfway through 2024，Facing the uncertainty of the market and the fierce competition.，How can we better“Live”Get down？
Stand in the present and look at the future，Focus on the hot spots and trends of the industry，How can we establish the first-mover advantage?？
With the above questions，We're rightChina Construction Machinery Industry AssociationConstruction Machinery Leasing BranchLi HanbingSecretary GeneralAn exclusive interview was conducted.。
The following content is based on this interview.，There are cuts：
Q1：Please briefly introduce the overall situation of the current construction machinery leasing industry.？
Secretary General Li Hanbing：Affected by the slowdown in infrastructure investment and the adjustment of the real estate industry，In recent years, the rental rate and rental price of most products in the rental industry are under great downward pressure.。Although the China Construction Machinery Industry Association has not yet released data on the number of construction machinery owned by the end of 2023.，But according to the calculation，The size of the rental market in 2023 is expected to be around 650 billion yuan.。
In addition，At present, the construction machinery rental market as a whole is still relatively scattered.，The market concentration of head enterprises is low.，This is a big gap compared with the developed countries in Europe and the United States.。Of course you can see that.，The whole Chinese construction machinery leasing industry，Concentration is gradually increasing.，Now is just the beginning stage.。
Q2：When leasing enters the era of meager profit，From the perspective of equipment management，How should we respond?？
Secretary General Li Hanbing：In the rental industry，We advocate“Total Life Cycle Management”The concept of。For example, many foreign leasing companies will start at the beginning of equipment purchase.“ Sign out ”Plan，The attendance time of the equipment、Repair and maintenance、All working conditions shall be completely recorded in the equipment file.，In order to facilitate the subsequent scientific disposal of the equipment.。
Foreign countries generally believe that the best rental rate of equipment in 75.%Left and right，It is because they will set aside a certain amount of time for the physical examination of the equipment.、Clear、Maintain these jobs。This is why many overseas equipment like aerial work Vehicles.，It can be used for more than 20 years.“Length of service”。
From a cost-benefit perspective，If we can extend the optimal lease term of the equipment through maintenance，The economic benefits of equipment operation can be maximized.。When leasing enters the era of meager profit，The economic value of equipment management is here.。
Q3：From the perspective of equipment operation，What is the development of online rental platform in the industry in recent years?？
Secretary General Li Hanbing：Online platform for construction machinery leasing，Some enterprises began to try around 2014.。For example, construction enterprises，Use the project to issue the contract、Equipment users and other existing advantages from the downstream integration of construction machinery leasing market，The representative is the railway construction cloud rental platform built by China Railway Construction Corporation.、Machinery of China Electric Power Construction Corporation；There are also some agents who carry out leasing business in the form of platforms.，For exampleeHome Machinery；Some renters are transforming into platform enterprises.，For example, all can unite.；Other manufacturing enterprises such as Xugong、Liugong and others are also actively exploring different directions in the field of leasing business.。
The state proposes to build and develop new quality productive forces.，To this，We still need to make some innovative breakthroughs.。How to integrate the upstream and downstream resources of the leasing industry?，How to form a new industrial form，This is very important.。
At present, the new productivity of the leasing industry has been formed.，The most worthy of innovation and attempt is the online rental platform.。This road is very difficult.，It requires a strong ability to integrate resources，It also needs strong financial support.，The requirements for professionalism and enterprise development are also very high.。Among the numerous rental platforms，Platform built by renter，Will know more about the rental business，It is also easier to become a third-party platform for the whole industry.。
Q4：What do you think of the emergence of rental platforms?，What are the main changes to the traditional leasing business?？
Secretary General Li Hanbing：The main changes are as follows.：First，It can drive industry evolution.，That is to go in the direction of ecology.，Form scale effect and cluster effect，Promote the industry to reduce costs and increase efficiency；Another one，It can drive the cooperation between small and medium-sized enterprises and large construction units.；At the same time，It can empower the industry.，Provide financial support for small and medium-sized enterprises、Legal aid、Management and skills training，Promote the common development of small and medium-sized enterprises。
Q5：How do you view the future development trend of the construction machinery rental market?？
Secretary General Li Hanbing：Combined with the macroeconomic background of the country and the current format of the industry，We analyze the following trends in the development of the entire industry.：
（1）The industry will be further divided.。The concentration of leasing enterprises in various categories of construction machinery is on the rise.，At present, such as AeriaL Work Platforms,、Forklift、Tower Crane, etc，It's all the same。The scale and volume of large companies and small and medium-sized companies are gradually widening.，It is difficult for small and medium-sized companies to develop in large scale.。
（2）The industry has entered a period of integration。The market forces some mismanagement.、Weak management ability、The withdrawal of enterprises with weak market awareness。
（3）Develop diversified operations。The risk of leasing a single product is too great.，Therefore, both large and small enterprises are actively developing multi-product leasing.，Make every effort to expand customer resources，Improve service capability。
（4）Open up overseas markets。In the case of surplus in the domestic market，It is the only way to go to sea to develop and open up new battlefields，But we must not simply and crudely copy domestic practices to foreign countries.，Foreign laws, regulations and business logic should be followed。
（5）The degree of management specialization is getting higher and higher。Leasing business management is the core.，In the future, the internal management of the company includes equipment operation.，It must be a state of increasing specialization.。
（6）Platform development。In the future, the whole industry still needs to be ecological.、Asset-light development，“+The Internet”、“+Finance”，These two tools can help us make the platform ecology bigger and stronger.。
（7）The trend of electrification is more and more obvious.。Under the framework of carbon reaching peak and carbon neutralization，In recent years, electric construction machinery has emerged.，But the speed of electrification is too fast, which is also a very big challenge for our rental company.，Including the preservation of assets、Second-hand equipment circulation, etc.。
（8）Integration and development of upstream and downstream industries。Manufacturers and leasers、Renter and builder、Leasing enterprises and financial institutions，Integration will accelerate in the future，This is the inevitable trend of the ecological development of the whole industry.。
Q6：For industry participants，What are your suggestions or expectations?？
Secretary General Li Hanbing：First，We should develop rationally。The industry will certainly exist for a long time.，But how do enterprises cross the cycle?，The test is the ability of each enterprise itself.，Including whether we can find and seize opportunities from emerging industries.，Make some scientific assessments and rational investments.。
Second，Attention should be paid to digital transformation。Digitalization not only improves efficiency，It may also add an income to everyone.。Digital capitalization in the future、Asset digitization，When a transaction flow is formed，Our businesses can benefit from it.。
Third，Make every effort to expand customer base。The most important thing in the industry trough is the core customers.，When doing customer management，We must have a good grasp of high-quality customers.，Continuously Broaden the Foundation of Survival、Compaction。
Fourth，Cultivate enterprise specialty。Now the market is competing for prices.，It is because there is no core competitiveness of enterprises.，Therefore, enterprises should focus on making up for shortcomings in the future development.、Forged long plate，Enterprises can have strong vitality.。
Fifth ，Improve internal management level。By optimizing internal management、Equipment operation，Keep fit，It is one of the most effective means to combat the cycle.。
Sixth ，Prevent the risk of going to sea。Business policies of individual countries、Legal environment、Business philosophy and so on are different，In recent years, cases of final acclimatization have occurred from time to time.。
Finally，Now the operation threshold of the whole leasing industry is constantly increasing.，National level, such as equipment renewal、Double Carbon、Environmental protection has put forward higher requirements for the equipment leasing industry.，I hope you can size up the situation and integrate development.，Hold together to keep warm，Thereby traversing the cycle，Achieve a win-win situation。
