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Taking Advantage of the Situation to Adjust the Positive Layout | Tongli Heavy Industry's Mid-2024 (Domestic) Marketing Work Conference Successfully Held

July 22, 2024

July 15-The 17th,Tongli Heavy Industries in mid-2024(Domestic)The marketing work conference was held in Xi'an, Shaanxi。The meeting was held“Take advantage of the situation to adjust the positive layout”As the theme,Summarize the market operation in the first half of the year,Analyze the change trend of market demand,The marketing work in the second half of the year was arranged and deployed.。Domestic distributor of Tongli Heavy Industry、Service provider、Representatives of spare parts manufacturers and enterprises jointly attended the meeting.。

Adjust with the trend  Move forward steadily

First half of 2024,Tongli Heavy Industry insists on strategic strength,Through policy-driven and technology-driven leadership,Be responsible for the user、Accountable to Partner、The principle of being responsible for the long-term healthy development of the enterprise,Continuous investment of resources to the market side,Create high-quality mine products,Continuously improve the value of user products。At the same time,Improve service standards in an all-round way to meet user needs,Do a good job in market planning、Product portfolio、Business model design,Will Resources、Policy toward future products、Future business layout。  

Focus on Tongli Heavy Industries“New track”,Continuous innovation in each business sector、Bright spots are frequent,Business quality is healthy and effective,It ensures that the brand power of Tongli Heavy Industries continues to be in the leading position in the industry.。

 

Facing the demand side   Continuous innovation

Large-scale、Greening、Intelligence is the future development direction of off-highway Vehicle products。First half of 2024,Tongli Heavy Industries has made proud achievements in many fields.。It represents the benchmark of innovative technology of mining Vehicles in the industry.TLD125 products landed in South America in batches。At the same time,Tongli heavy industry pure electricity、Hybrid products with absolute technology、Service、Market advantage has become the first choice for industry users,Performance doubled,Market coverage、The penetration rate is far ahead。Unmanned wire-controlled products are applied in coal mines in batches.、Sandstone、Metal Mine,In quantity、Quality、Technology level will lead the industry to a new height.。

At the meeting,Delegates at the meeting expressed their appreciation to Tongli Heavy Industries in New Energy、Large-scale、Full of confidence in the ability of intelligent products,Everyone understands and recognizes the importance of building competitive products.,All business departments of the company have unified the initiative to face the market and improve management.,The idea of positive layout。

 

 Full value chain efficient collaboration

At the theme meeting,Xu Yanan, general manager of Tongli Heavy Industry, gave guidance to the marketing work in many ways.,He stressed,Dealers、Service provider、Parts suppliers should understand from the perspective of their own enterprises.“Take advantage of the situation to adjust、Positive layout”The meaning of,Take effective measures,Take practical action,Solve problems for users from the market side,Help users succeed。

Xu Yanan, General Manager of Tongli Heavy Industry

Adoption of this meeting,Tongli Heavy Industries has further improved its market development mechanism.,The whole process is improved.、Provide products to users in the whole process、Responsiveness and quality of services,It enriches the scheme of providing users with the whole life cycle of products.。

During the meeting,Dealer、Service provider、The representatives of parts suppliers and functional departments thoroughly reviewed and analyzed the semi-annual work of each region.,Summing up experience、Find the deficiency、Make up for the shortcomings,It is clear that there are problems,Jointly explore solutions,The work in the second half of 2024 is prospected and deployed.,Make a good layout for the work in the second half of 2024。

Next step,Tongli Heavy Industries will take the change of market demand as the direction.,Take the construction of large marketing system as an opportunity,Focus on key work and future direction,Deepening the mechanism of collaborative operation,Accumulate potential and store energy、Make efforts in many ways,Stand up bravely on the road of high-quality development!

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