July 15, 2024
Recently,2024 Twelfth
TopDigitalInnovative Marketing Festival
Successfully concluded in Shanghai
As a well-known AsianTMTIndustry event
TopDigitalIt's a measure
The Vane of Enterprise Marketing Innovation
Innovative Marketing Award
It is also the touchstone of the enterprise's annual marketing case.
This time,With“Beyond the boundaries”As the theme
Attract 684 at home and abroad
Participation of innovative enterprise elites and marketing industry leaders
3307 entries were submitted
Among,“XCMG Intern Season 8”
Won“Innovative Marketing Award”Gold Award
“Xugong Group×《Wandering Earth 2》”
Won“Innovative Marketing Award”Bronze Award
This year,YesTopDigitalInnovative Marketing Award
The 12th Spring, Summer, Autumn and Winter
Xugong Group
Submitted from 684 participating enterprises at home and abroad
3307 works stand out from the tight encirclement
Win two awards
Become the only selected unit in the construction machinery industry
It's really awesome.
Let's applaud for Xugong first.
The two entries of XCMG
Why can you stand out?
Come and get to know it.~
Gold Award——“XCMG Intern Season 8”
It is an important part of XCMG's brand internationalization strategy.,“XCMG Intern Season 8”Project,By providing in-depth experience for outstanding interns around the world and participating in XCMG's complete production line process.,Fully display XCMG's corporate culture and brand charm。
“XCMG Intern Season 8”Gain“Innovative Marketing Award”Gold Award,It fully demonstrates XCMG's unique content creativity and precise marketing strategy.。
This is not the first time that Xugong Intern Program has been recognized by authoritative awards.。This year,XCMG Intern Won the Eighth AwardTiger Roaring AwardOverseas marketingGold Award!
Bronze Award——“Xugong Group×《Wandering Earth 2》”
The Power of Made in China,Enabling Chinese science fiction movies“Aesthetics of heavy industry”!《Wandering Earth 2》Medium,XCMG's cutting-edge scientific and technological strength has become a visual feast with its unique charm.“Special actors”。
In the movie,Many are drivable、Workable、DeformableUEGEarth Union Government Machinery,All made by Xu Craftsman,The achievement of Chinese science fiction and super equipment“Excellent combination”。
Make industry a way of life
The awards are announced
Witnessed new marketing achievements of the year
From entering the game to breaking the circle
XCMG also has new ideas.
On the scene of the Innovation Marketing Festival,Head of Brand and Culture Development Department of XCMG《Practice of Brand Cross-border Integration of Large-scale Equipment Manufacturing Enterprises——Case Sharing of XCMG Breaking the Circle》Deliver a speech on the theme。
In the speech,Xugong not only shared Xugong BlueVLinkage、KOLLinkage、Many cases of horizontal and vertical cross-border,At the same time, it also summarizes the methodology of XCMG's cross-border cases.,It provides practitioners with practical dry goods content.。
Market boundaries are being reconstructed,Integration of traditional industries and emerging industries,Integration of online and offline channels,Synergy between domestic and international markets……All this is accelerating market change.,It requires us to abandon the fixed mode of thinking.,To be more open、Meet challenges with an inclusive attitude。
In recent years,XCMG always insists on innovation drive.,Industrial Manufacturing and Cultural Creativity、Combination of social responsibility,Break the border,Brand stories that constantly create commercial and social values。
Future,XCMG will continue to cross the border through the brand,Really make industry a way of life.,Let XCMG become a super brand with social significance。
Make industry a way of life
Let us transcend borders together.
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