Time flies，Time flies。From the appearance of the first HOWO heavy Truck to the brand glory for 20 years，Sinotruk HOWO always sticks to its original aspiration，Committed to promoting the progress of the domestic commercial Vehicle industry，And take on the important task of promoting the global sales of Sinotruk.。It keeps pace with the times，Deepen the domestic market，At the same time, look at the world，It has written a magnificent struggle course.。The birth and development of HOWO brand，It not only reshaped the development track of China Heavy Truck.，Leading the transformation of China's heavy Truck market，It has also enhanced the reputation of China's heavy truck brand on the international stage.，It has had a far-reaching impact on the overseas heavy truck market structure.。
Attack the city and pull out the village：Lay the foundation for the sustained growth of Sinotruk's market in the next 20 years
At the critical juncture of the turn of the century more than 20 years ago,，Sinotruk relies on a series of decisive and powerful measures.，It has successfully achieved a historic turning point from loss to profit.。October 28, 2004，With the first HOWO series heavy truck officially offline,，The HOWO brand was born，The development of Sinotruk has thus entered a new era.。
Facts speak louder than words.，The data at that time reflected objectivity.。《China Auto Industry Production and Sales News》Published data show that，Year 2000，Sinotruk sold only 3670 heavy trucks，Ranked fifth in the heavy truck industry。2004，The annual sales volume of Sinotruk heavy truck is about 4.520,000，In 2007, it increased to 9.980,000，With sales of nearly 100,000 Vehicles，For the first time, Sinotruk topped the list of annual sales in the heavy truck industry.。The following year，China National Heavy Duty Truck，Continue with approx. 11.Sales of 140,000 heavy trucks ranked first in the industry。2022 and 2023，Sinotruk once again ranked first in the heavy truck industry，And get annual sales.、Market share“Double champion”。It can be said，HOWO series heavy truck products have contributed greatly to the growth of sales volume of Sinotruk.，Take 2020 as an example.，That year，The sales volume of HOWO heavy truck once reached an astonishing 220000 Vehicles.，Accounting for 75% of the total production and sales volume of Sinotruk heavy truck%。
From the first HOWO heavy truck to the market，Full coverage of HOWO models；From the successful offline of the 1 millionth HOWO heavy truck to the successful achievement of the 2 millionth target，Today, HOWO brand is the first single brand in the domestic truck industry to produce and sell more than 2 million vehicles.，It plays a vital role in promoting the high-quality development of the industry.。
After years of development，HOWO is already full of flowers.。HowoA7 Heavy truck，HowoT7H Series，HowoTXSeries，And HOWOMAXAnd other hot-selling models have come out one after another.，Keep the HOWO family growing.，Products are constantly iterating。Self-unloading、Traction、Carry cargo、Dedicated full-line force，Heavy truck，Medium card、Light truck、Passenger car、Full-line layout of special vehicles and other fields，For 20 years，The HOWO brand became an intangible asset.，Constantly refreshing the brand value of Sinotruk，Let Sinotruk become the enterprise with the most product lines.。
To this day，Sinotruk is full of cars and horses on the product line.，Among them, the birth and development of HOWO for enterprises，Have a decisive relationship。It laid the foundation for Changhong's market sales in the next 20 years.，It is the result of Sinotruk's attack on the truck market.“Vanguard”，Sinotruk ranks among the top three in the industry all the year round.“Fixed disk star”，It is also well-deserved in the domestic market.“King of sales”。
Forward-looking layout：Meet the rapid growth demand of the market，Keep overseas competitors out of the country
The market environment is changing rapidly，There are traces of changes in the industry。End of 2001，China has formally joined the World Trade Organization.，China's economy has thus opened a new historical process of integration with the international economy.。The rapid development of economy has given birth to a huge demand for logistics.，The demand for heavy trucks is growing by leaps and bounds，Since then，China's heavy truck market has ushered in a new stage of development once in a century.。
At that time, China's heavy truck market was widespread.“Heavy truck is not heavy，Light truck is not light”An embarrassing situation。Facing this rare new market opportunity.，Something must be done。At this time，Heavy truck enterprises should not only have forward-looking market thinking，More importantly, we should have our own fist products.，Only in this way can we win a good start in the turbulent market.。
“Past experience should not be forgotten，A guide for the future”，The new generation of heavy truck workers reborn from nirvana summed up the experience and lessons of the difficult period.，Faced with the surge in market demand and the weakness of China's heavy truck technology.，Sinotruk prepares for a rainy day，Take the lead，The HOWO brand came into being in 2004.。The birth of it，Prove it with facts，Commercial vehicle enterprises only have independent innovation，Only in this way can we firmly control our destiny in our own hands.。For China's heavy truck market，HOWO is not only a big player in the Sinotruk market，More joint brother enterprises，Carrying the banner of independent brands in China's heavy truck market。
Its appearance well meets the strong demand for high-quality heavy trucks in China's rapid economic growth.，It also firmly keeps overseas heavy truck products out of the country.。It can be said，It's safe、Reliable、Leading technology、Under the escort of high efficiency and other advantages，Achieve multiple technological innovations，HOWO 7, which represents that China's heavy trucks have begun to integrate with international advanced technology，Once listed, it will explode the market.，The first year's production and sales exceeded 10000 vehicles.，Accounting for 1% of the total sales volume of Sinotruk in that year/4。
For 20 years，The highest sales volume of heavy trucks in China once reached an astonishing 2 million.，But so far，Overseas high-end heavy truck sales in the Chinese market have not been able to achieve an effective breakthrough.，The market share is less than 1%，It can be said，This is the triumph of HOWO brand.，It is also the pride of Sinotruk.，It is also the victory of China's independent brands.。
Products go to sea：Enhance China's brand image，Reshape the overseas heavy truck market structure
The importance of the Chinese market to the global market is self-evident.，In the heavy truck market，China's heavy truck sales account for half of the world's total.。In recent years，China's Heavy Truck Market Encounter“Winter”，Market sales continue to decline，The export of products has become a necessity for the survival and development of enterprises.。
“Bring in，Walk out”It is the development strategy that our country has already set in the 20th century.。All the time，Sinotruk has always adhered to this strategy in its development process.，From the introduction of Steyr technology to cooperation with Volvo，Then to the localization of German Man technology.，Sinotruk is in“Bring in”Never stop on the road.。
While digesting and absorbing foreign advanced technology and re-innovation，Sinotruk is also not forgotten.“Walk out”。In fact，Sinotruk is the first enterprise to bring China's heavy truck products abroad.。HOWO brand has been born since 2004.，It starts the journey of exporting overseas.。For twenty years，With a deeper understanding of each country's policies and environment，Sinotruk improves and develops regional adaptability of products，Take the lead in the export volume of heavy truck industry，Its export volume is even more than the total sales volume of many enterprises in history.，Among，Howo is still the trump card of daring to be the first 。
In the process of cultivating overseas markets in depth，With the continuous enrichment of HOWO product line,，Significant improvements in technology and quality，Sinotruk has changed the past model of mainly selling Dump Trucks.，The mainstream of overseas sales has shifted more to Tractors.、Truck，Special Vehicle。As a special vehicle chassis “Invisible champion”，In recent years，HOWO's on the road.、Engineering、Fire control、Oil Field、Obstacle clearance and rescue and other special fields，It has won wide praise from users at home and abroad.。
2017，HOWO's millionth heavy truck rolled off the production line，In this year.，Sinotruk Exports 3 Vehicles.30,000，It accounts for half of the domestic heavy truck exports.，95 of them%It's a HOWO heavy truck。2023，The export sales volume of Sinotruk is about 12.0.06 million，This figure is comparable to the total export volume of the second to fourth automobile companies.，Among them, HOWO heavy truck is still the main export force.。
For twenty years，The number of HOWO heavy trucks exported has exceeded 400,000.，HOWO heavy truck products are sold all over the world。On the African continent with more than 50 countries and regions，Sinotruk has a market share of over 60%，In recent years，HOWO is only in Africa.，The annual export volume is more than 40000 vehicles.。In the Southeast Asian market，China National Heavy Duty Truck，It occupies more than half of the total market share.，Among，HOWO is still on the market“The most beautiful boy.”。There is no doubt，HOWO is exported by Sinotruk Heavy Truck.“Ballast stone”，Is Sinotruk's overseas market growing?“Booster”。
It can be said，As the main overseas sales product of Sinotruk，HOWO's rise to the sea，Representing the brand image of Sinotruk；The Sailing of HOWO，It represents the brand image of China's heavy truck.；HOWO's ride the wave，It has changed the stereotype of overseas users about the low quality and low price of Chinese cars.，It has reshaped the market pattern that many countries prefer to use used cars in Europe and the United States rather than new heavy truck products in China.。In a sense.，Sinotruk is the most important tool of the country.，HOWO is the export of heavy equipment。
As a national heavy truck brand of Sinotruk，HOWO at the forefront of the market，Future，It will further expand its advantages in overseas markets.，With the help of the national Belt and Road Initiative，It is determined to radiate the wheels to more countries and regions.。
Write at the end：“All past，Counting romantic figures and looking at the present。”Believe that the HOWO brand in the next two decades，Will usher in the third million vehicles、The fourth million，Creation belongs to Sinotruk、New Legend of Chinese Heavy Truck National Brand。
