20 years，Enough for an industry to be earth-shaking，Heavy Truck industry is no exception.。For 20 years，Many once brilliant heavy Truck brands are gradually silent.，Disappear in the torrent of the market。However，In the midst of this universal revolution,，There are always some exceptions that can go against the current.，Sinotruk HOWO brand，Through the baptism of time，Its light is more and more brilliant.。
Quantity，Justice。As the first single brand in the domestic Truck industry to produce and sell more than 2 million Vehicles.，HOWO deserves it.“King of sales”；Overseas，HOWO brand has made a key contribution to the first export of Sinotruk for many years.。
Howo，It's not just a name.，It is also a legend.。
HOWO 20 years“It's a long way”The exploration from top to bottom has yielded fruitful results.
The birth of HOWO，Coinciding with the Great Era of China's Heavy Truck。2000～2002，Heavy truck market blowout in three years，Heavy truck market has experienced a period of rapid growth.。It is in this context that，Sinotruk quickly realized the need to seize this historic opportunity.，For this reason，The company has set ambitious production and marketing targets.，Including 3% in 2004.50,000、Reaching 70,000 Vehicles in 2007、Production and sales plan of 100,000 Vehicles in 2010。
After a year of careful building.，October 28, 2004，The first HOWO rolled off the new assembly line of Sinotruk Jinan Truck Company，Since then，China's heavy-duty vehicle technology begins to be in line with international standards。The cab is the widest in China from the inside，To domestic originality、Engine combustion degree control approaching or reaching the international level、Vehicle electrical circuit control and other technologies，Then to the world's largest single-stage deceleration bridge.、The highest level of high intelligent master control system in China，HOWO with multiple“First”、“Take the lead”、“Originality”Become famous at one stroke，The first year's production and sales exceeded ten thousand，Production and sales of more than 20,000 vehicles in 2006，1% of annual sales of Sinotruk/3，And began to export overseas in bulk.。
HOWO-7，It is the most advanced heavy truck in China.。And then，HOWO-AThe launch of 7 has condensed the technological accumulation and innovation of Sinotruk for many years.，Become the pinnacle of domestic heavy truck，Leading China's Heavy Truck Industry to the World's Advanced Level。HowoTH7 Not only equipped with the world's unique worry-free shift gearbox，And with HOWOMAXTogether with 590 horsepower.、Thermal efficiency up to 54.16%A natural gas engine，Jointly opened the era of high-powered gas vehicles.。As the world's firstLLevel 4 pure electric driverless truck，HowoT5GTrial Operation of Intelligent Network United Automobile in Tianjin Port，Set an industry record，And 14 days after the listing of China.IGeneration Smart Truck HOWOT7HJointly lead the arrival of the era of domestic heavy truck intellectualization。
Well-tempered ingenuity creates customer trust
The giant's shoulders are not flat.，The reason why HOWO can stand firm，Because it is good at introducing and absorbing.、For my use.，Paving a path on the shoulders of giants。2003，Sinotruk Introduces Volvo Heavy Truck Technology，The HOWO series has mastered the essence of Volvo.，Cab safety meets the world's most stringent requirements，Domestic original four-point suspension and the world's top air suspension shock absorption，It can achieve the best shock absorption effect under any road conditions.。
2009，Sinotruk Introduces Foreign Heavy Truck Technology Again，This time it's Mann from Germany.。In the process of cooperation，Sinotruk digested and absorbed German Man's engine、Axle、Complete set of advanced technologies such as complete vehicle，The engine produced by Man technology was 15 years ahead of the world's mainstream level at that time.。At the same time，Cooperative products inherit HOWO's characteristics of adapting to working conditions and high cost performance in China and developing countries.，Lay the foundation for advanced technology landing。
In addition，Sinotruk has learned the development ideas of German Man、Business process、Production process、Management methods and excellence、Conscientious and responsible work style。At the time，Many joint ventures and cooperation are faced with“Discount”The problem：Be able to build excellent prototypes，Batch production can not achieve stable standards.。Sinotruk and Man are aware that，The key to the problem lies in management.，Both sides are highly concerned about the consistency of production.，Batch technical training and support for each major component and assembly.。In terms of quality，Set up multiple“Quality control gateway”，Sinotruk factories have also gradually implemented the concept of quality improvement management.，Strive to create high-quality cooperative products。
After three years of hard work，End of 2012，Matches the Man Technology engine、HOWO for single-stage reduction axles and related assembliesT7H、HowoT5GAppearance，And listed in early 2013.，Become the fist product of Sinotruk。In the winter of heavy truck in 2015，HowoT7HYear-on-year sales growth of 97.38%，HowoT5GThe increase is as high as 130..23%。
Technically indomitable spirit，To the overwhelming sales volume.，HOWO not only takes on the sales responsibility of Sinotruk，More internationalized comprehensive ability，Cure China's Heavy Truck Against the World's Giants“Acrophobia”，Accelerate the high-end process of the industry，Open“Made in China”A new chapter in import substitution。
Really good products are appreciated all over the world.
Let China look at the world at the same level，Let the world see China.。2004，Sinotruk begins to lay out overseas，By 2023，Sinotruk's heavy truck export volume has accounted for half of the industry.。Maybe someone will export the heavy truck.“Half of it，Half of it is other”The results are due to first come, first served.，However，There is no shortcut to the sea.，If the first-mover advantage has no stickiness,，Ultimately, it can only be“Get up early and catch up with the late market.”。In the process of cultivating the whole world.，HOWO uses strength、Innovation and deep understanding of needs，Win the high trust of overseas users。
In many overseas projects，When Chinese company outsources earthwork，Finding it difficult for conTractors to deliver on time，The main reason is the low attendance rate of equipment.、The service can't keep up，HOWO, on the other hand, was born out of European technology and adapted to local needs.，The quality is reliable、Fewer after-sales problems，Become the ballast stone of many leading projects and“Chinese truck”A synonym for。
On this basis，HOWO will meet the requirements of local regulations、Use habits to improve。2012，2000 HOWO with Euro 5 engineA7 Exports to Brazil，This is the first time that China has exported in batches.（Ooh）Heavy trucks with emission levels above IV。June 2013，Independent Innovation of Sinotruk、HOWO with full intellectual property rightsA7，Break the monopoly of international heavy truck brands such as Scania，Enter Hong Kong, which has always enforced the most stringent vehicle fuel and exhaust emission standards。2017，HOWO is exported to Ireland in bulk，This means that HOWO has passed on behalf of China's heavy trucks.“Home of the truck”The full test of Europe，At a high technical level、High reliability、High production consistency，It has refreshed the world's inherent impression of China's heavy trucks.，Bring unlimited opportunities for later generations。
Standing in 2024，Looking back on 2004，It will be found that HOWO's 20 glorious years are no accident.。Behind it，Take on the Mission of National Heavy Truck，Have an open mind for win-win cooperation，Have“All actions are based on initiative.”Go all out，This is the origin of its journey to the present.，It is also the strength of its future.。
