June 21, 2024
Yong“Justice”FrontAll rightExpand one's territoryYouthRememberXCMG Scraper Overseas Marketing Company Zhang Justice
“I'm sure I can cut through waves against strong wind someday,And let my boat cross the sea safely on its way.。”For Zhang Yi,This is a true portrayal of his overseas career.。From the moment he stepped into the overseas market,,I know,Only speed up“XCMG speed”,To make“Xu Gongjin”Shining in a foreign country。
Create the most eye-catching market“Son”
2019,Zhang Yi stands in the bustling streets of Vietnam.,This is the first stop of his overseas journey.,It is also the market that XCMG loaders need to break through urgently.。At that time,Second-hand loaders in Europe and the United States have occupied the market early.,Domestic counterparts have also been fighting hand to hand.,He realized that the key to breaking through the market was to win the hearts of customers.。
Once ,Zhang Yi met a client.,He hesitated between European and American second-hand loaders and XCMG's new products.。Therefore,He invited the customer to visit the equipment and take a test drive.,Take the initiative“ Accounting ”,Help the customer calculate the account.:“Although the initial investment cost of XCMG loaders is slightly higher than that of second-hand equipment,,But its superior performance、Lower maintenance costs and long service life,Can help you save a lot of money,No more worries about homework!”
“I admire your sincerity and professionalism.!”The afternoon's visit won customers' trust in XCMG products.,Successfully signed the order.。In addition,Zhang Yihe's team will also hold a marketing promotion.、Customer appreciation meeting、Operation of online platforms, etc.,Struggle“Fire”XCMG's brand awareness in Southeast Asia,Everyone is holding their breath.,Let“Xu Gongjin”Become the most eye-catching market in Southeast Asia“Son”!
Strong efforts to achieve“Overtake on a curve”
2023,Zhang Yi actively promotedLW500FN、LW500KNHigh dump bucket comes to market,When the news came that the first batch of high dump bucket orders had been harvested.,He high-fived his team members.“We did it!”
“Only continuous innovation,To stay ahead of the game.。”This sentence runs through every actual combat of Zhang Yihe's team.。He led the team to organize and plan.XC9 Series Cost-effective 3-Sales of 5-ton models,Just a few months,Sales of large and medium-sized products reached 50 units.,Achieve full product line coverage。At the same time, without prejudice to the interests of the company.,For small loaders、Skid Steer Loaders and Backhoe Loaders,Developed personalized dealer agreements and incentive policies,It further stimulates the sales vitality.。
No pains, no pains,One point of harvest。2023,Market share of XCMG loaders in Vietnam jumps to 26%,Sales have tripled.,Top of the industry,The doubts of the past have gradually faded.,It was replaced by satisfied smiles and thumbs up from customers.。
Heart to heart and become friends with customers
Be stationed in Southeast Asia for 5 years,Zhang Yi is more and more convinced,Market sales are no longer cold data and order transactions.,It is also a sincere friendship between people.,“Customer-centric,Make friends with your heart”It has gradually become his constant creed in dealing with customers.。
Use one's spare time,Zhang Yi and his team are constantly integrating into the local culture.,Frequent visits to customers,Take the initiative to invite customers into life,And invite them to participate in activities such as appreciation meetings.,Be honest and treat each other as friends.,Because Zhang Yi knows,Only walk hand in hand with each other,In order to achieve win-win cooperation.。
Years of intensive cultivation,Zhang Yihe's team not only broke the deadlock of the lack of orders for large-tonnage products in the Southeast Asian market.,What's more,,Made a group of like-minded friends.,They no longer have cold numbers on their books.,It is a comrade-in-arms who walks hand in hand with XCMG.。
Have a feeling of covering the volume
“Xu Gongjin”Keep blooming,In return, it is the sense of pride and honor of foreign travelers.,Zhang Yitong and Xugong have countless overseas dreamers.“A stickler”The same,It interprets responsibilities and responsibilities with practical actions.,Continue to be XCMG“Internationalization”Contribute to development。The heart is the blue ocean,Keep walking,His overseas dream journey continues.……
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