June 18, 2024，China Road Machinery Network&Sponsored by Moxun Technology，Shaanxi Construction Machinery Co., Ltd.“How to leverage digital marketing tools，Enhance overseas marketing service capabilities，Do business all over the world”The seminar was successfully held in the new factory area of Shaanxi Construction Machinery，Attracted, including Zhongjiao Xizhu、Dagang Holdings、Tongli Heavy Industries、Shaanxi Auto、Xi'an Zhuoshibo、Active participation of Xi'an Haimai Heavy Industry and other enterprises。
The overseas digital tools and exhibition marketing solutions shared at the conference were highly recognized by the participants.，It provides a new path of high-quality development for local enterprises in Shaanxi to actively expand overseas markets.。
Group photo of guests attending the event
Seminar activity site
This activity is strongly supported by Shaanxi Construction Machinery Co., Ltd.，Party Secretary of Shaanxi Construction Machinery Co., Ltd.、Chairman Yang Hongjun met with Chairman Fang Jianxian of China Road Machinery Network and his delegation.，The two sides had in-depth exchanges on the future trend of global marketing services and friendly cooperation between the two sides.。
Party Secretary of Shaanxi Construction Machinery Co., Ltd.、Chairman Yang Hongjun met with Chairman Fang Jianxian of China Road Machinery Network and his delegation.
China Road Machinery Network&Fang Jianxian, Chairman of Moxun Technology，The present guests deeply analyzed the current situation of the demand for construction machinery in the overseas market.。General Manager Fang said，In the global expansion of enterprises，Overseas market is an important strategic sector for enterprise business growth.。He uses a series of detailed data and examples.，The demand and trend of the current overseas market of construction machinery are comprehensively discussed.、In-depth analysis。After discussing the opportunities and challenges faced by overseas markets,，It is also based on the specific needs and characteristics of different national and regional markets.，Practical strategies and suggestions were put forward for the participating enterprises.，It provides valuable advice for enterprises to expand in overseas markets.。
China Road Machinery Network&Fang Jianxian, Chairman of Moxun Technology, Conducts Overseas Demand Trend Analysis
As the co-organizer of this event，Fan Cheng, deputy general manager of Shaanxi Construction Machinery Co., Ltd.&Moxun Technology，Provide new momentum for overseas market expansion of the industry、New ideas，And promote Chinese enterprises to make greater breakthroughs in global marketing expansion.。At the meeting，He introduced in detail the development process of Shaanxi Construction Machinery and its current business layout.。He warmly invited all colleagues in the industry to exchange and learn from Shaanxi Construction Machinery.，We look forward to working together.，Jointly explore the unlimited development potential and opportunities of overseas markets。
Speech by Fan Cheng, Deputy General Manager of Shaanxi Construction Machinery Co., Ltd.
Feng Zhuan, deputy general manager of Moxun Science and Technology, demonstrated in detail the remarkable achievements made by China Road Machinery Network in the field of digitalization in recent years.，Include“Multilingual Business Card Database”、“Face to face translation”、“Video translation”、“Image and document translation”And other convenient translation tools，“Global Trade Negotiation System”And“Global Remote After-Sales Service System”And so on a series of front globalization marketing service system.。The roll-out of these systems，It not only enables enterprises to expand overseas markets more efficiently.，It also provides solid support for enterprises to realize their internationalization strategy.。
Feng Zhuan, Vice General Manager of Moxun Technology, shared and demonstrated digital marketing service tools.
Fang Yuxia, general manager of China Road Machinery Network, put forward a targeted digital service solution for enterprise exhibition marketing.。International exhibitions for enterprises，Not only to promote the brand、An important platform for displaying products，It is also a key channel to enhance international influence.。In the exhibition，Enterprises should actively use digital means to enhance marketing effectiveness.。She introduced it in detail.“VROne-stop solution”、“Digitize&Media Services”、“VRSpecial Topics in Digital Aggregation”、“Exhibition customer acquisition system”And“Digital interactive technology”And other innovative digital display tools.，It aims to help enterprises fully maximize the value of the exhibition.，So as to stand out in the fierce market competition.。
Fang Yuxia, General Manager of China Road Machinery Network, shares how to promote products and services through international exhibitions
After listening to the detailed introduction of global marketing service tools and exhibition marketing service tools by the team of China Road Machinery Network, the guests of participating enterprises，They have highly appreciated and affirmed the innovative achievements of China Road Machinery Network in the field of overseas marketing services.。Fan Cheng, Deputy General Manager of Shaanxi Construction Machinery Co., Ltd.、Yang Jianyao, Deputy General Manager of Tongli Heavy Industry、Zhou Yi, General Manager of Equipment Business Department of Dagang Holding Group Co., Ltd.、Xu Wenshan, Deputy General Manager of Xi'an Zhuoshibo、Wang Lihong, Chairman of Haimai Heavy Industry Machinery Co., Ltd. and leaders of Shaanxi Automobile Group Commercial Vehicle Co., Ltd.，Combining with the actual needs of their respective enterprises.，How to use these tools to drive the globalization strategy of enterprises is discussed in depth.，To achieve broader brand influence and market competitiveness。They agreed that，These service tools provided by China Road Machinery Network are not only forward-looking.，But also has strong practicability，It can effectively help enterprises improve overseas marketing effect.，Expand the international market。
Yang Jianyao, Vice General Manager of Tongli Heavy Industry, Shared Experience
Zhou Yi, General Manager of Equipment Business Department of Dagang Holding Group Co., Ltd., shared his experience
Li Wei, Manager of CCCC Xizhu Equipment Service Department, Sharing Experience
Xu Wenshan, deputy general manager of Xi'an Zhuoshibo, shared his experience
Wang Lihong, Chairman of Haimai Heavy Industry Machinery Co., Ltd., shared his experience
Experience shared by Guan Boyuan, International Trade Department of Shaanxi Automobile Group Commercial Vehicle Co., Ltd.
Guests visited Shaanxi Construction Machinery Factory
This time with“How to leverage digital marketing tools，Enhance overseas marketing service capabilities，Do business all over the world”The sharing activity of Xi'an Station with the theme was successfully concluded.，It not only provides valuable experience and inspiration for local enterprises in Xi'an to expand overseas markets.，It also builds a learning and communication platform for enterprises across the country.。With the continuous innovation and wide application of digital marketing technology,，Believe，More and more enterprises will take advantage of the powerful power of digital marketing.，Realize the rapid development of enterprise's global business。
