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Sinotruk HOWO: Twenty Years of Ingenuity Creates China's Heavy Truck Legend

June 18, 2024

2024,It is the 20th year of the birth of China Heavy Truck HOWO brand.,The advent of HOWO Heavy Truck has brought the development of China Heavy Truck and China Commercial Vehicle into a new era.。

In the last 20 years,,HOWO brand has always been the core sales force of Sinotruk.,Excellent performance。It not only stands out in the domestic heavy truck market with the largest sales volume of a single brand.,It is also a key contributor to China's heavy truck export for 19 consecutive years.。Especially in 2020.,The annual sales of HOWO heavy trucks have reached an astonishing 220000 Vehicles.,More than 75% of the total production and sales volume of Sinotruk heavy trucks in that year%,It fully demonstrates its strong market influence and competitiveness.。The above achievements have not come easily.,It embodies the efforts and accumulation of HOWO brand for many years.,It reflects its important position in China's commercial Vehicle market.。

Lead the times,Good horses come forth in large numbers

China Heavy Truck, the first heavy truck in China, was born,Its development process is also the epitome of the development of China's heavy truck industry.。Since entering the 21st century,Sinotruk has stepped into both introduction and innovation.、A new stage of rapid development of science。Among,The establishment and development of HOWO brand is a highlight in the development of Sinotruk.。

October 28, 2004,A new generation of heavy truck HOWO 7 independently developed by Sinotruk was born.,A sensation in the industry。HOWO 7 is an international heavy truck advanced technology absorbed by Sinotruk.、Independently developed new generation of heavy truck,It represented the highest level in China at that time.;It has achieved many technological innovations.,It represents that China's heavy truck has begun to integrate with the international advanced technology.。HOWO 7 Detonates the Market When Listed,The first year's production and sales exceeded 10000 vehicles,Accounting for 1% of the total sales volume of Sinotruk in that year/4;Production and sales of more than 20,000 vehicles in 2006,1% of total annual sales/3,And began to export overseas in bulk.。

At the same time,Sinotruk has been listening to market feedback for many years.,Word of mouth first,Continuous optimization and iteration of HOWO brand heavy truck:

December 2005,Sinotruk was the only passing country in China at that time.ⅢHOWO 8 Heavy Truck with Environmental Standard Certification;

December 2008,Sinotruk launched a new generation of HOWO, representing the highest level of domestic heavy trucks at that time.A7 Heavy truck;

December 15, 2012,Sinotruk Unveils Matching Man Technology Engine、HOWO of MAN Technology Single Reduction Axles and Related Assembly Components T7HHeavy truck and HOWO T5GHigh-end medium and heavy truck。Started in March 2013,These twoTSeries of products listed one after another,Become the main sales force of Sinotruk for many years;

April 26, 2018,ChinaIGeneration Smart Truck HOWOT7HListing,Leading the arrival of the intelligent era of domestic heavy trucks;
February 18, 2020,A new generation of medium and heavy truck HOWO TXListing(T5GUpgraded products);October 28 of the same year,A new generation of heavy truck HOWO TH7 Listing(T7HUpgraded products),Both new products have upgraded the cab based on the previous model.、Chassis and power configuration,Security、Economy、Overall improvement of power and other performance;

April 29, 2021,HOWO for the mid-marketNSeries of heavy trucks are on the market;October 7 of the same year,HOWO for younger driversMAXHeavy truck is grandly released,This model is equipped with truck man series and Weichai.WPSeries engine;
May 26, 2023,Face the sixth national standardbA new generation of heavy truck HOWO in the eraTX7 Listing,The car is equipped with the exclusive customized Wuji of China Heavy Truck.SPower chain,High efficiency is achieved、Power、Lightweight、Safe、NVH、Interior、7 major upgrades such as comfort。

Keep pace with the times,Focus to perfection

Twenty years,The road of innovation,From outside to inside,Maintain continuous improvement in quality and performance,It is an important magic weapon for the continuous development of HOWO products.。HOWO Heavy Truck Endures for a Long Time、Enduring,The most important thing is not the change of appearance.,Instead, enterprises are deeply involved.“Downstream”Link,Insist on putting people first、Core technology that keeps pace with the times,Includes an engine、Chassis system and driving control system,At the same time, it combines advanced assembly components at home and abroad with independent innovation.,HOWO products occupy a more high-end core value chain.,Win better development benefits。

Keeping pace with the times is also reflected in HOWO Heavy Truck“Three big pieces”And the choice of various configurations.,For 20 years,On the engine side,From“Many and miscellaneous”To“Fewer but better”(Weichai/Man Dual Power);On the transmission,From manual transmission to automatic transmission,From other brands to Sinotruk's self-research;Axle aspect,From Meritor Brand to Sinotruk Man Technology Axle。And the steering gear、Retarder、Chair、Instrumentation and Electronic Brake System、Driving assistance system, etc.,It is actively adoptedZF(Bosch)、Voith、Grammer、Siemens、WABCO、VOSSAnd other international head brands,It fully guarantees the quality and performance of HOWO products,It has won a good reputation in the terminal.。

It is worth mentioning in particular that,Since 2009,Sinotruk is the first company in China's automobile industry、The only one in the country“National Heavy Duty Truck Engineering Research Center”Foundation and strength.,So that HOWO products in the implementation of the countryⅢ~ⅥStandard、Control overload and overrun、Implementation of toll-by-weight/In the process of major laws and regulations such as charging by axle,And in response to the emergence of intelligence in the automotive industry in recent years.、Networking、Electrification and other development trends,Both“Take the lead”,Take the lead in technology and market。

Both inside and outside,Full attack

For 20 years,Sinotruk HOWO series heavy trucks continue to concentrate on technical research,Through independent innovation、Industrial chain collaboration and other methods to climb the technological peak,In addition, its adaptability to domestic and foreign markets and different market segments is developed.,HOWO series in China、The foreign market has achieved“Double harvest”,In the road transport market and engineering、Fire control、Market segments such as national defense have been realized.“Full bloom”。

From 2005 to 2023,China Heavy Truck has become the first domestic single heavy truck brand export for 19 consecutive years.。2023,Sinotruk's heavy truck sales not only exceed 1% of the domestic market/4,It also accounts for half of the total domestic heavy truck exports.,HOWO brand heavy truck takes the credit。

At the same time,HOWO brand dedicated chassis as“Invisible champion”,In recent years, it has also been used on the road.、Engineering、Fire control、Oil Field、Obstacle clearance and rescue and other special fields,It won wide acclaim.。

A gold-lettered signboard,Gain Group

After years of cultivation,,HOWO heavy truck has become a well-known heavy truck at home and abroad.,Its brand value and gold content are outstanding among the single heavy truck brands in China.。Sinotruk cherishes this hard-won brand achievement.,Cherish and care more,And continue to promote development,Make it available for other platform products,Form complementary advantages、Complement each other。

2010,Following the introduction of the Model 50 Mine Dump Truck in 2007,Sinotruk Launches Hovo Mine King(Load 50t)And HOWO mine overlord(Load 70t),Become a best-selling model in the mining card industry。

In addition,The letter in front of the model of the transmission and other products independently developed by Sinotruk is adopted.“Howo”Medium“HW”Symbol。

It can be seen from this,Sinotruk's trust and high expectations for HOWO brand,Facts also prove the value and strength of HOWO brand.。For 20 years,HOWO brand has been helping Sinotruk from a single heavy truck manufacturer to a heavy truck manufacturer.、Medium、Light、Guest、Special full range of products“World-class full-range commercial vehicle group”The dream is advancing rapidly.。

 

Write at the end:Gallop without stopping,Work for a long time。HOWO as a national heavy truck brand,It bears many firsts and glories in the domestic commercial vehicle industry.,Create a high-level development of the industry ecosphere.。With“HOWO Brand 20th Anniversary Glory Ceremony”Is about to be held,Sinotruk will continue to polish“Howo”The gold-lettered signboard of the brand,Casting excellent quality golden business card,Continue to promote the high-quality development of commercial vehicles in China。

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