The Power of Listening: How the Voice of the Customer Shapes the Future of the Industry

June 03, 2024

Voice of the customer：The key to driving innovation

ManitowocCompany andNFTThe cooperation of the group is not just a commercial alliance.，It is also a successful example of product development and service improvement.。As the world's largestPotainCrane owner，NFTThe Group offers a unique market perspective，ForManitowocYes“Voice of the customer”The project has injected substantive content.。

Examples of innovation：Potain MCT 1105 andMCT 1005

NFTThe Group not only plays an important role in providing critical feedback， Still Potain MCT 1105 andMCT 1005 First buyers of two innovative flat-top Tower Cranes。These two cranes have demonstrated outstanding performance in a luxury resort project in Saudi Arabia.。

NFTGroup Business Development ManagerNawar Al NahlawiShare：“We used beforeMD The 1100 has been a great success.，Its lifting capacity is excellent.。In andManitowocWhen discussing potential model development，We are happy to provide our feedback.。MCT 1105 andMCT The 1005's performance exceeded even our expectations.，Their load charts are better than expected.，And the flat head design allows them to work seamlessly with other cranes.。”

Continuous communication and feedback loop

ManitowocYes“Voice of the customer”Process is a comprehensive process，Involved with the customer、Multiple touch points for dealers and other stakeholders。Whether it is a dedicated meeting for a specific new project，Or at a trade fair?，Or immediate feedback when the machine is delivered，The core is to collect information.，This information is fed back to the engineering and design teams for reference。

Look to the future

NFTOf the groupCEO Nabil Al ZahlawiOn a tourManitowocFactory in Zhangjiagang, China，He shared his insights on the changing needs of the Tower Crane industry and conTractors。“Technological advances and more sustainable designs will be the future of the Tower Crane industry。End users looking for reliability and productivity，So is thisPotainWhy it's the world's leading brand。But in the future，Customers also want to see manufacturers show more sustainability in their designs.。”In addition，They also want greater automation and connectivity.。“Visit Zhangjiagang and seePotainHow cranes continue to advance sustainability and technology，To help the company stay ahead of the market.，This is so great.。”He said。

Lean Production Practice in Zhangjiagang Factory

Zhangjiagang Factory Introduces New Lean Thinking——《ManitowocThe road》Tools to reduce energy consumption in tower crane production。These improvements include a complete reorganization of the production floor.，Reduced component travel by up to 2.5 kilometers，Freed up 4500 square meters of space.。The warehouse has undergone a similar transformation.，New paint spray area improves product quality，And save 600 kilowatts of electricity per day.。

NFTStrategic position and business development of the Group

NFTThe group operates the world's largestPotainCrane rental business，It also has a wide and important business position in project support from the Middle East to the Asia-Pacific region.。NFTStill pushing their own business.，Invest heavilySAPBusiness operation software，To improve the efficiency of the company's various processes.。Most notably,，This has already yielded gains in the seamless management of parts supply for its vast global crane fleet.。AtNabil Al ZahlawiUnder the leadership of，AndNawar Al NahlawiLead business development andNagham Al ZahlawiUnder the oversight business strategy，NFTThe Group is positioning itself for success in 2024 and beyond。

This customer-centric era，By listening and responding to the needs of the customer，Together, we can create a more sustainable and efficient future.。