Shaanxi Construction Machinery Co., Ltd.: Good News: The Company's "Excellent" Cultural Brand Won the First Prize for the Achievement of Characteristic Cultural Brand

   May 16，Chinese Cultural Management Association“Centennial Corporate Culture Brand Innovation and Development Experience Exchange Meeting and the 21st Practice Benchmarking Learning Special Action”Held in Jinan, Shandong Province，Shaanxi Construction Machinery Co《With“Excellence”Culture is the guide，Promoting high-quality development of enterprises》Brand practice was awarded the first prize for the achievement of characteristic cultural brand.，It was released as the first batch of distinctive cultural brand achievements.。

The theme of this event is“Build a century-old brand，Strive for world-class”，Invited authoritative experts、Industry benchmarking enterprises jointly build and inherit cultural brands with century-old enterprise characteristics、In-depth exchanges were conducted on topics such as developing new quality productivity and stimulating new momentum of enterprises.，To explore how enterprises can maintain brand value and cultural heritage.，Continuous innovation and development，Continuously improve the core competitiveness，Better play the role of enterprises in building advanced corporate culture、Play an exemplary role in building a first-class brand。

In recent years，The Party Committee of Shaanxi Construction Machinery Co., Ltd. adheres to the guidance of Xi Jinping's socialist ideology with Chinese characteristics in the new era.，In-depth study and implementation of the spirit of the 20th National Congress of the Party，Insist on Integrating the Strengthening of Party Building and Enterprise Culture Construction into Enterprise Reform，It has experienced the company system successively、Shareholding System、Major institutional reforms such as mixed ownership，Through the implementation of private placement、Asset reorganization、A series of important measures such as mixed transformation，Innovation has been built“Manufacture+Rental services+Remanufacturing”A new mode of operation and development。In Shaanxi Coal Group“Endeavor”Guided by culture，Gradually condensed to form a company-specific“Excellence”Cultural brand，Promoting the Connotation of Cultural System with Practical Work Measures，Successfully break out a focus on the integration and upgrading of corporate culture、Promoting Management Quality Improvement and Efficiency Creation、Promoting industrial transformation and upgrading“A new way”，Help enterprises to embark on high-quality development“New Heights”。The company has won the Shaanxi Province“Enterprises with harmonious labor relations”、Shaanxi Province“May Day Labor Award”、2022—Excellent Achievement Award of Shaanxi Enterprise Culture Construction in 2023，“Enterprise Culture Construction Benchmarking Unit for the 40th Anniversary of Reform and Opening-up”“Party building in the new era+Corporate culture”Benchmarking demonstration enterprise、Xi'an“Leading enterprises”、Advanced Grass-roots Party Organization of Shaanxi Coal Group、Excellent units of corporate culture construction and other series of honors。

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