From Huaxing Iron Works in 1943，To rank first in the world in a row、Bit column“World Top 500 Brands”The most important weapon of the country，XCMG has experienced 81 years of arduous and glorious development.。Generations of Xu workers struggle and dedication、Innovation and struggle，Always with our customers、 Shareholder 、Partners working together，Go together“Build a world-class enterprise、Climbing the Global Industry Everest”A great journey。
Taking Xi Jinping's Cultural Thought as Scientific Guidance，Thoroughly implement the spirit of General Secretary Xi Jinping's two important instructions to Xugong Group，Around the new era、New Xugong、New Strategy，Chairman of the Board of Directors of Zizhi Digital Transfer Network Union“Project number one”The critical period of transformation and transformation，Standing on the Connotative High Quality Development and Industry of XCMG“Wuhua”On the key nodes of transformation and upgrading，Upgrade the excellent corporate culture of XCMG toXugong in the new era“Daqi culture”Brand，Promoting Enterprise Change by Cultural Change，Support the new strategic development direction。
Xugong Daqi Cultural Concept Pedigree in the New Era“Engineering science and technology lead，Equip for a better future Empower Solid Future”Vision for corporate mission，Advocate“Take on a great responsibilityResponsibility Walk on the main roadVirtue Cheng DaqiFortitude”Core values，Use“SpeculationQuestioning Spirit、 Revolution Revolutionary Spirit、InnovationInnovative Spirit、To the topPersevering Spirit”The spirit of enterprise，Global Employee Code of Conduct、The cadre motto and the nine sub-cultures jointly construct rich connotations.、Layered“Four beams and nine pillars”Corporate Culture System。
The release of the pedigree of the concept of Daqi culture in the new era，It will inject strong spiritual impetus into the high-quality development of Xugong.。It not only carries the common dream of Xu workers.，It also marks the new orientation and higher pursuit of Xugong in the field of global equipment manufacturing.。
Corporate Mission VisionOur Mission&Vision
Inheritance“Engineering technology”Idea，It is also endowed with new connotations of the times.。 English “Empower Solid Future”Communication language with the enterprise“Solid to Succeed”Echo each other，Continuation“Help you succeed”Core brand equity and unique brand values，The connotation and extension of brand and culture have been enhanced.，The concept and image are highly unified.。
Engineering science and technology lead。XCMG is committed to being a reliable partner on the road to customer success.，Provide for customers“Leading the world”High-end advantages、Intelligent、Green products、Technology、Service，More holistic solutions to meet diverse needs，Continue to help customers succeed；XCMG is eager to lead every engineering technology with unlimited potential.，Empower global customers，Create extraordinary value。
Equip for a better future。“Equipment”Is both a verb and a noun.，Xugong pursues connotative high-quality growth with value creation as the core.，With“Engineering equipment”As the main business，Serve the construction of beautiful homes，Exploring the Way of Sustainable Development of Human Civilization；As a global corporate citizen，XCMG pays close attention to the sustainable development of human society，Be committed to“Equipment”And create a better future.。
Core values of the enterpriseOur Core Values
Take on a great responsibility。XCMG always shoulders the responsibility of providing solutions for global engineering construction and sustainable development.。XCMG's basic responsibility is to create value for customers.，The great responsibility is further reflected in creating value for partners and society.。
Walk on the main road。XCMG has always been aiming at climbing the global industrial Everest.，Firmly abide by Zhengye Avenue。Honesty and reliability、Work hard and take responsibility、Uphold integrity and innovate、Openness and inclusiveness are the main road of Xugong.，It's the way we do things.。
Cheng Daqi。XCMG develops and grows in the wind and rain of becoming a world-class enterprise，Contribute to the development of human civilization with unique value creativity。The pursuit of excellence、Long-termism、Win-win cooperation，This is exactly the degree of XCMG.。
Spirit of enterpriseOur Spirits
Enterprise spirit accumulates the deepest spiritual pursuit of XCMG.，It is the most fundamental spiritual gene of Xugong culture.，It represents the unique spiritual symbol of Xugong culture.，It is Xugong's endless life、Spiritual nourishment for development and growth，It is also the precious spiritual and cultural wealth of Xu workers in the new era.。
The speculative spirit of insight into the law of development：We are required to stand in the overall situation.，Take the pulse，Planning High Quality Development with Speculative Spirit，Enhance the predictability of work。The revolutionary spirit of daring to turn inward：It requires us to reflect continuously.，It's really tough.，Jump out of the historical cycle rate with revolutionary spirit，Enhance the scientific nature of work。The innovative spirit of adapting to change and seeking change：We are required to be problem-oriented.，Autonomous drive，Stimulate the source power of striving with the spirit of innovation，Enhance work creativity。The spirit of reaching the summit by concentrating on overcoming difficulties：Asking us to anchor the target.，Long-termism，Creating New Industrial Value with the Spirit of Climbing to the Top，Enhance work initiative。
Global Employee Code of ConductGlobal Employee Code of Conduct
Based on a new journey、New mission、New pursuit，Core values have a new extension.，A new code of conduct for XCMG's global employees has been defined.。These 10 codes of conduct are highly condensed from the excellent work style of XCMG soldiers at home and abroad.。
Worker Xu YongTake on a great responsibility，Always insistCreate value for customers、Create value for interested parties、Create value for society；Worker Xu KeWalk on the main road，Always insistHonesty and reliability、Work hard and take responsibility、Uphold integrity and innovate、Open and inclusive；Worker Xu diedCheng Daqi，Always insistThe pursuit of excellence、Long-termism、Win-win cooperation。This is a sincere treatment of all Xu workers.、Treat customers with sincerity、Reward for treating products with excellence，It will also become a driving force for the future.。
Cadre's mottoManagement Mottos
Sixteen-character Cadre Characteristics Synchronously Sublimated into Cadre Motto，It is more specific to all cadres of Xugong.、More stringent requirements。All cadres are the pioneers of Xugong's high-quality development.、At all levels.“Commander”，Every word and deed of a cadre，Is XCMG small and broad on the way forward?“Wind vane”。
Enterprise communication languageOur Slogan
Help：Confucius said，If you want to establish yourself, establish others.，If you want to achieve something, achieve it。Help you succeed，Adults reach themselves。Help，Yes“Take on a great responsibility、Walk on the main road、Cheng Daqi”One of the most important brand assets of XCMG。
Entrust，More than trust；Enabling，More than support；Full speed response，Never stop。Our goal is to，Desire to be the first thing you think of when you need help，A loyal and reliable partner with 100% trust。Whenever and wherever，We are all for you.，Full speed response。For itself：At“Build a world-class enterprise、Climbing the Global Industry Everest”On the great journey，We are toward“World-class、Mount Qomolangma summit”，Pilot the climb，Never stop。
Sub-cultureSub-culture
One World One XCMG，Xu workers have traveled to five continents.、More than 190 countries and regions，Global Full Value Chain，Unity of thought、Unity of action、Be in step。The Nine Cultures Reshaped，WithCulture of learningBuild a knowledge-based organization together、WithQuality cultureCompaction quality red line as criterion、WithCulture of innovationThe strategy of supporting technological innovation and management innovation，Performance cultureAdvocate for organizational high performance、High performance of employees，Process cultureAdvocate the process as the standard、Act according to the process and rules，Data cultureAdvocate thinking with data、Speak with data、Make decisions with data，Safety culture、Culture of rule of law、Culture of integrity……It has become the pillar of Xugong's cultural concept pedigree in the new era.，Follow the practice of corporate culture。
We will thoroughly implement the spirit of General Secretary Xi Jinping's two important instructions to Xugong.，Concentrate on the soul with the new era, new ideas and new culture，Continue to promote cultural values“Into the heart、Enter the system、Enter the industry”，Ensure the unity of thinking of the whole staff、Unity of image、Unity of action，Really do it“A hole in one's mind，Force out a hole、Li Chu Yi Kong”，Firmly to“New”Move forward、 To“Quality”Break through 、To“Reality”Force，Jointly draw the brilliant chapter of the times for all Xu workers。
